The Japan Business Mastery Show Podcast By Dr. Greg Story cover art

The Japan Business Mastery Show

The Japan Business Mastery Show

By: Dr. Greg Story
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About this listen

For busy people, we have focused on just the key things you need to know. To be successful in business in Japan you need to know how to lead, sell and persuade. This is what we cover in the show. No matter what the issue you will get hints, information, experience and insights into securing the necessary solutions required. Everything in the show is based on real world perspectives, with a strong emphasis on offering practical steps you can take to succeed.Copyright 2022 Economics Leadership Management & Leadership
Episodes
  • 257 The Real Cost of Stupid People at Work
    Jul 3 2025

    Stupid people in organizations aren’t always easy to spot. They can appear confident, energetic, and articulate in interviews, fooling even the most seasoned managers. But over time, their lack of insight and poor judgment start surfacing. These individuals often speak before they think, overwhelming those around them with bluster and assertiveness instead of substance. Their loudness masks a lack of critical thinking, and in brainstorming sessions, they dominate through sheer brute volume rather than value. This becomes toxic when the time comes to sift, weigh and refine ideas. They insist on pushing their opinions forward, not because they are better, but because they are louder. Smart, reflective, deep thinker team members get drowned out. This is where you need a neutral facilitator who can help ensure all voices are heard.

    A more insidious version of stupid is the person who seems smart. They’re articulate, appear capable, and are often trusted. But they lack analytical depth. They don’t seize opportunities, fail to offer key insights, or leave critical value failure unnoted. Clients eventually notice what was missing. They realize too late they didn’t receive full value. “Why didn’t you tell me that?” becomes the damning question.

    This damages brand credibility, kills trust, and alienates clients. These brand assassins persist because of poor leadership—bosses too busy, too trusting, or too unaware to course-correct. In some cases, the boss is also underqualified. Add a weak internal system for developing analytical and decision-making skills, and mediocrity becomes embedded.

    Worst of all, stupid people rarely know they’re the problem. That factor is a big one and it makes them especially dangerous. And unfortunately, you may already be working with one. Or worse—reporting to one.

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    7 mins
  • 256 Your Presentations Is Mind Numbing And Brand Destroying
    Jun 26 2025

    We watched a big-name company blow a golden opportunity. The speaker was the President, and he had a dramatic story to tell—corporate crisis, media attacks, public apologies, and a redemption arc. Yet his presentation landed like a lead balloon. Why? Because he delivered it in a lifeless monotone, with no energy, emotion, or storytelling. It was a flat narrative built around a dull slide deck that never got lift off.

    This wasn’t just a bad speech—it was a brand-damaging catastrophe of a speech. And it reminds of David Ogilvy’s tomato soup story: when asked why he didn’t promote Campbell’s tomato soup, he replied, “Because it’s orange and not very good. If we promote it, more people will try it and be disappointed.” The same applies to presentations. If your delivery is a joke, the more people see it, the more damage you do—to yourself and to your company.

    Presenting isn’t just about dumping data. Data needs stories, and stories need data. When the audience doesn’t feel the highs and lows, they switch off. What could’ve been a high-impact brand moment became a forgettable, torturous monologue.

    Imagine telling that company’s comeback like a Disney rollercoaster—diving into abject failure, hurtling through the black hole of public scrutiny, then soaring high into the heavens with recovery and growth. That’s how you win hearts, minds, and loyalty.

    Treat every talk as a critical branding moment. Speak with conviction, inject passion, and embody your message with voice and body language. Be the story, not just the storyteller. Because audiences remember stories, not stats. They remember nothing other than how you made them feel.

    Make sure your message—and its delivery—are irresistible, because you’re building your brand every time you speak.

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    7 mins
  • 255 Own the Mistake Or Lose The Customer
    Jun 19 2025

    Things go wrong. That’s life in business. Mistakes, delays, accidents — they’re inevitable. But the real difference is how we handle them when they occur. In Japan, people expect you to own the mistake, not hide from it. Silence, excuses, or blaming the customer won’t work. In fact, they can do invisible, long-term damage to your reputation — the kind you won’t see on a balance sheet, but it’s there, quietly draining future revenue.

    We’ve seen projects nine months late, completely off the mark, and somehow the provider still tried to flip the blame onto the client. That’s not just bad service — that’s selfish. And selfish service providers don’t last long in Japan.

    Make yourself easy to contact. So many online services are terrible for this. If you have a problem, trying to find what you can do about it on their website is a nightmare. Don’t be like that and hide behind generic emails or faceless websites. Put your name out there and be reachable. Your team will often try to shield you from problems — don’t let them. Get close to the issues.

    And don’t be mealy-mouthed about it. If the customer says the service failed, admit it — because their perception is your reality. Trust is far more valuable than the money involved.

    Every staff member, even part-time workers or foreign trainees, must be trained to handle mistakes. Not just what to do, but why we do it. Without that clarity, you’re relying on “common sense,” and we all know how “uncommon” and unreliable that can be.

    We need to build systems, language, and culture around recovery. Let’s train our people, get them to buy in to our values, and keep repeating it until it sinks in. When things go wrong — and they will — let’s make sure we respond in a way that earns loyalty, not regret.

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    7 mins
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