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Feeling stuck even though you’re doing all the right things in your business? You might not have a marketing problem—you might have a clarity problem.

In this episode, I’m breaking down why your niche and offer are the foundation of everything in your business—and how getting them right makes selling and marketing 10x easier.

We’ll cover:

• Why speaking to everyone isn’t helping you grow
• The difference between a market and a niche (and why it matters)
• How specialists build trust—and get paid more

If your message isn’t landing or your offer isn’t converting, this episode is the reset you need.

🎯 Clarity over perfection. Always.

Click >>PLAY<< to hear all of this and:

[00:00] Why people pay more for certainty (and how to use that in your business)

[01:05] The real reason your marketing isn’t working (hint: it’s not your Instagram strategy)

[02:04] Why clarity beats perfection—and how to refine your niche over time

[03:06] What a niche actually is—and why “working moms” isn’t specific enough

[04:58] The difference between a market and a niche explained with relatable examples

[05:49] How to build connection and trust through your niche

[06:06] Specialists vs. generalists: who gets paid more and why?

[07:11] How specialization builds trust and makes you easier to find

Listen to Related Episodes:

• Start Messy. Forget Perfection. Make Money.
• How to Attract & Convert More Leads Without Feeling Salesy
• The Real Reason Customers Choose You (It’s Not What You Think)

For full show notes, visit jasminestar.com/podcast/episode600

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

What if you could get paid not to sell more… but to license what you’ve already created?

In this episode, I chat with April Beach—business strategist and licensing expert—about how to license your IP (think: courses, frameworks, trainings) to companies who will pay 8 to 10 times MORE than your regular buyers.

April has helped entrepreneurs land licensing deals with brands like MAC, Estée Lauder, and universities worldwide—often earning $50K to $100K+ per deal.

We dive into:

• What licensing actually is (and why it’s not just for the “big” players)
• How to know if your content is licensable (hint: it probably is!)
• The difference between selling to an end-user vs. licensing to a buyer
• How to protect your IP, price your offer, and pitch with confidence

If you're ready to scale smarter—not harder—this episode is your permission slip to unlock a new revenue stream and reclaim your time.

📣 Let’s license that magic you’ve been sitting on.

Click >>PLAY<< to hear all of this and:

[00:02] Why licensing might be your most profitable untapped revenue stream

[05:45] What Is Licensing (and What It Isn’t)?

[12:58] The #1 Mistake Entrepreneurs Make Before They Try to Scale

[20:15] How Licensing Lets You Scale Without More Content, Followers, or Hustle

[27:35] How April Helps Entrepreneurs Package Their IP for Licensing

[31:20] But Who Buys Licenses? (And Why Would They?)

[36:04] How Licensing Helps You Work Less and Serve More

[47:02] What Needs to Be in Place Before You License Your Content

Listen to Other Episodes You Might Like:

• How to STOP Playing Small and Step into Your Purpose
• My (Un)Sexy Strategy for Business Growth
• 5 Mindset Shifts for Business Growth

Connect With April Beach:

Website: https://www.aprilbeach.com

Instagram: aprilbeachlicensing

Facebook: April Beach Licensing

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode599

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever hit a point in your business where everything should feel amazing… but instead you’re thinking: “Is this really what I want forever?”

That was Robin Ballard. At the time, she had a dream business—thriving event planning company, skilled team, systems in place. But deep down, she knew something else was calling.

She didn’t have all the answers, but she had the courage to ask better questions.

In today’s episode, I’m sharing a full-circle moment: Robin stepped away from what was working and launched Curate, a luxury networking experience for wedding professionals—and invited me to speak at her event.

You’ll hear a clip from that keynote, where I talk about reinvention, starting messy, and building a business beyond your first success.

If you’ve ever wondered how to pivot, what comes after success, or whether it’s “too late” to start again—this episode is for you.

You’re not behind. You’re right on time.

Click play to hear all of this and:

[00:01] Why successful business owners sometimes feel stuck (even when things are “working”)

[00:55] Gaining clarity after months of experimentation and uncertainty

[02:10] How a luxury membership for wedding professionals came to life

[02:58] A full-circle moment: from mastermind student to event host

[03:52] Proof that unqualified people can do impossible things

[06:44] The behind-the-scenes story of launching digital products with zero experience

[07:41] How low-ticket content created massive impact—and built a new legacy

Listen to Related Episodes:

• From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot
• 5 Steps to Pivot with Purpose (Not Panic)

Connect With Robin Ballard:

Robin Ballard is a luxury event planner turned founder of Curate, a regional membership community for wedding professionals that brings together elevated networking, stunning events, and guest experts. With a successful background in event design and coordination, Robin launched Curate to create a space for connection and creativity in the industry. She’s a former mastermind member and a real-life example of what it looks like to pivot powerfully.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode598

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

There’s a difference between watching someone scale to 8-figures… and sitting at the table with them learning how they did it.

In this episode, I’m sharing a behind-the-scenes look at a recent executive retreat with founders running $5M to $100M businesses—and the raw takeaways that rocked me.

You’ll also hear a mid-retreat coaching call where I challenged my community to make a public declaration (and follow through).

If you’ve ever wondered what really happens inside high-level mastermind rooms—or what it takes to grow from where you are to where you want to be—this one's for you.

Click >>PLAY<< to hear all of this and:

[00:00] Discover why being driven by purpose—not just outcomes—is the key to joyful, sustainable growth.

[01:16] A personal vow made in 2007 becomes the foundation for sharing knowledge and building community.

[03:02] Unfiltered thoughts recorded mid-retreat—no filters, no framework, just truth from the heart.

[05:05] How a simple 30-day challenge sparked momentum—and why public accountability makes it stick.

[07:06] Even the most successful business owners face the same doubts and challenges.

[08:13] A powerful mindset shift that will change how you view progress and growth.

[09:16] An inside look at how proximity to powerful conversations can accelerate your journey.

Listen to Related Episodes:

• Gary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)
• The Framework You Need When You Pivot with Sam Parr
• I Learned How to Race a Rally Car: Here’s What It Taught Me About Business

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode597

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

This is one of my favorite episodes to create each quarter because it's a chance to reflect on what worked, what flopped, and what moved the needle in my business.

In this Q3 “Laying Bricks” episode, I share the behind-the-scenes of July through September 2025—including a vacation that went wildly wrong… until it turned into a total miracle.

From beach house surprises to tough team decisions, I’m breaking down the mindset shifts, business moves, and real-life lessons that are helping me build—brick by brick—the future I’m chasing.

If you’re in a season of change, trust me: this one’s for you.

Click >>PLAY<< to hear all of this and:

[00:01] Discover why I document the behind-the-scenes decisions that shape my business trajectory.

[00:45] How a chaotic, overcrowded hotel nearly ruined our family trip—and what happened next.

[03:40] How an unexpected offer transformed our vacation (and my mindset).

[05:15] Why waking up in a dream-like beach house felt like divine intervention.

[06:25] Why our biggest breakthroughs often come when we surrender control.

[07:20] How this vacation miracle mirrors entrepreneurship (and why we need to stay flexible).

Listen to Related Episodes:

• Quarter Four Review: How I'm Building The Foundation For My Biggest Year Yet
• Quarter One Review: Inside My Podcast Monetization Strategy + Course Launch Wins
• My Raw and Real Q2 Business Review

Episodes Mentioned:

• How to Thrive in a Post-AI Economy with Amy Sangster
• How to Reclaim Your Time and Boost Business Productivity with Nick Sonnenberg
• The Truth About Building a Sales Team: A Behind the Scenes Look

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode596

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Ever felt underqualified, overwhelmed, or like you're not enough to chase your dreams? This shortie episode is for you.

This clip from my conversation with the brilliant Sharon McMahon dives into the mindset shifts that helped me go from stuck in self-doubt to boldly showing up—imperfect and all.

We talk about reframing failure, ditching the fixed mindset, and why being "not ready" is actually your superpower. Plus, you'll hear a simple reframe that changed everything for me: your cup isn’t empty—it’s refillable.

If you've been waiting for a sign to take action, this is it.✨

Click >>PLAY<< to hear all of this and:

[00:45] Why you’ll never feel ready until you consistently show up—and how confidence is built through action.

[01:53] A mindset shift: The cup isn't half full or half empty—it’s refillable. Learn how to reframe lack into possibility.

[03:09] How shifting from a fixed mindset to a growth mindset unlocks new levels in life and business.

[04:35] Discover the shocking statistic about daily negative thoughts—and why awareness is the first step to change.

[06:35] Reframing the label “awkward” and what it actually says about your behavior in social situations.

[08:15] What happens when you overthink social interactions—and how to shift into presence and connection.

[09:57] The truth about feeling pressure to be “on” all the time—and what it means to embrace authenticity instead.

🎧 Listen to the full episode: Unqualified? Unfunded? Uneducated? GOOD, Now Go Start a Business: Tips with Sharon Says So, >>HERE<<

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode595

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽‍♀️ Same.

But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.

Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.

We chat about:

✨ How energetic work (not just strategy) launched her success

✨ The multiple revenue streams behind her business model

✨ The mindset shift that turned her into a viral CEO

✨ Her new recurring offer: the Excel Panic Button

✨ How she blends spiritual practice with business growth

Kat shares wisdom on manifestation, frequency, and scaling a business from the inside out.

Whether you love systems or avoid spreadsheets at all costs, this episode will inspire you to monetize your magic in a whole new way.

Click play to hear all of this and:

[02:56] How Kat created five different revenue streams from one core skill.

[05:44] The mindset work Kat did for two months before starting Miss Excel — and how it changed everything.

[07:28] Why Kat told her mom she’d be rich and famous before she had a single product.

[08:34] Kat shares the exact spiritual practices that prepped her for massive business growth.

[13:10] Behind the scenes of Kat’s latest offer — and why recurring revenue is her next big focus.

[14:45] How Kat’s business serves corporations, universities, and individual learners — all while staying digital.

[21:58] The difference between copying trends and energetically aligning with your audience.

Listen to Related Episodes:

• How to Double Your Energy and Focus with Tanessa Shears
• Creating the Life You Love with Kathrin Zenkina

Connect With Kat Norton:

Kat Norton is the founder and face behind the viral brand Miss Excel, where she teaches Excel and other tech tools through short-form content, online courses, and corporate training. With over 1 million followers across platforms and a business that’s crossed into multi-seven-figure territory, Kat is redefining what it looks like to make education engaging, fun, and wildly profitable. A huge advocate for mindset work and manifestation, Kat blends energy and strategy to help others step into their most empowered selves.

Website: https://miss-excel.com

Instagram: @miss.excel

TikTok: @miss.excel

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode594

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Is your website working for you… or against you?

In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts.

You’ll learn:

• Why your website—not social media—is your most powerful digital asset
• 3 must-haves for building trust and driving leads
• How AI search (like ChatGPT) is changing how clients find you
• And the real talk Jasmine had with herself about updating her own site

If you’ve ever questioned whether your site is helping or hurting your business, this is your wake-up call.

Click play to hear all of this and:

[00:56] I sat down with a friend (who casually sold his biz for $40M 🤯) and helped him choose a content agency. What we discovered completely shifted how I think about websites.

[02:45] Same offers. Same ballpark pricing. But one website? It leaped off the screen. I’ll tell you why.

[04:36] We’re talking clear messaging, strong copy, and design that feels like a whole vibe. This is what separates a ‘meh’ site from one that makes people want to buy.

[06:31] This one agency’s website had us pre-sold before a single sales call. Imagine what that could do for your business.

[08:35] I had to take a hard look at my digital storefront—and ask: is this helping or hurting?

[10:40] Let’s break it down: copy, message, design. Plus how to stay visible as AI search takes over the way people find your biz.

Articles to Help Create Website Copy:

AI for Creatives: Boost Efficiency Without Losing Your Voice

Is AI Killing Your Website’s SEO? (A Deep Dive for Showit Users)

Listen to Related Episodes:

• How to Thrive in a Post-AI Economy with Amy Sangster

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

For full show notes, visit jasminestar.com/podcast/episode593

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!