“17 Ways You Can Screw Up Your Kids”

“5 Mistakes That Will Ruin Your Credit Forever

“4 Reasons You’ll Never Lose Weight”

Have you seen this type of fear-based marketing?

It might lead to short-term actions, but it hardly ever leads to long-term loyalty.

When I was struggling with my weight, these headlines were everywhere. They’d hook me by playing on my insecurities, but it doesn’t deliver the clarity and support you need to actually improve your situation.

The solution: Possibility Marketing.

Possibility marketing is about inspiring action by offering hope and tangible solutions. (Instead of scaring people into believing they're doomed.)

It wasn't until I found health professionals who focused on education and empowerment that I began to see real change.

In this episode, you’ll learn four new strategies to uplevel your marketing efforts, the Three C’s of Marketing, and my Three-Step Possibility Marketing Framework.

Click >>PLAY<< to hear all of this and…

(00:00:00) The importance of sustainable growth and lasting relationships in marketing

(00:02:33) The struggles I’ve faced around my weight and how fear-based marketing impacted my health

(00:06:16) My Three-Step Possibility Marketing Framework

(00:09:09) The importance of collaborations and a recent experience I had with a peer when pitching one

(00:12:34) My checklist for initiating collaborations

(00:15:27) What “long-term marketing” really means and how to implement it in a strategy

(00:21:00) How to build trust and strengthen relationships with your audience

(00:22:47) Strategies for over-delivering value to build credibility with your audience

(00:26:14) Your action step to after this episode

For full show notes visit: jasminestar.com/podcast/episode476

• Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
• How to Create Sustainable Business Success by Prioritizing Your Health with Dr. Gabrielle Lyon

He’s worked on campaigns for household brands (think: Nike, Apple, and Samsung.)

Chase Jarvis, author and photographer, has found success with life and business because of one singular philosophy: never play it safe.

There are cells in our brains that are hardwired to keep us comfortable and safe, actively steering us away from risk. It’s a survival mechanism designed to avoid discomfort and uncertainty. But here’s the catch: when you continuously avoid risk, those same cells reinforce patterns of fear and stagnation.

This is exactly why I knew I had to bring him on the show. In this episode, Chase shares his journey of breaking the mold, taking creative risks, and how embracing discomfort has been key to his success.

Click >>PLAY<< to hear all of this and…

(00:00:00) What can happen when you refuse to play it safe in life and business.

(00:06:12) The importance of sharing knowledge and building a community.

(00:13:19) The crazy (yet, transformative) experience of broadcasting a live wedding and its impact on their careers.

(00:17:45) The deeper lessons learned through vulnerability and the importance of stepping out of comfort zones.

(18:05) The value of personal experiences in learning from both wins and losses.

(18:38) An (unconventional) equation for achieving success.

(19:33) The necessity of creativity and overcoming fear to achieve remarkable experiences.

(22:16) The struggle to maintain authenticity amidst societal pressures to conform.

(23:08) How Chase defines creativity.

(23:51) The intertwining of creativity and business.

(33:00) The harsh realities of venture capital pressures and investor expectations.

(35:48) The challenges of maintaining company culture during rapid growth phases.

(00:36:58) Key lessons Chase learned from transitioning between leadership roles in a company.

(00:38:04) The importance of stepping outside comfort zones to achieve personal growth.

(00:39:51) Personal betrayals Chase’s career and the lessons he learned from them.

(00:42:48) The process and challenges Chase faced while writing his book.

(00:44:04) The attention you need to achieve personal and professional goals.

(00:48:28) The importance of taking action rather than overthinking or remaining passive.

For full show notes, visit: jasminestar.com/podcast/episode475

“Curiosity led me to where I am today.”

When Ena Hull, TIGER 21 Chair for Newport Beach, said this on the show, I paused. I realized just how underrated curiosity is.

Curiosity brings new tests and experiments.

Curiosity leads to new ways of thinking.

Curiosity opens doors to new possibilities and opportunities.

From a young age, Ena observed and studied successful people, asking questions and seeking knowledge. This understanding of how successful people engage, talk, and live shaped her into the successful leader she is today.

In this episode, we discuss tips for career transitions, the power of self-advocacy, and how you can reinvent yourself anytime you want.

Click play to hear all of this and…

(00:00:00) How you CAN reinvent yourself whenever you want to.

(00:02:27) How Ena’s curiosity and observational skills shaped her career from a young age.

(00:08:11) How Ena started her career at age 20 and what it turned into.

(00:12:50) The hard (but smart) decision Ena made during the pandemic.

(00:16:29) Why Ena left her CEO position and her tips for transitioning careers.

(00:17:43) The importance of relationships and networks in business.

(00:19:28) Ena’s decision to invest in her personal growth instead of traditional assets.

(00:20:33) The need for budgeting and financial readiness before making significant career changes.

(00:21:41) How Ena was introduced to TIGER 21 and how it led to her current role.

(00:32:31) Tips on how to get the most out of group coaching and mastermind experiences.

(00:35:50) The importance of being bold in asking for what you want.

(00:38:25) Three key principles for career transitions.

(00:39:17) The importance of knowing whom to ask for assistance in leadership roles.

For full show notes, visit jasminestar.com/podcast/episode474

Listen to related episodes:

• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• Quarter 2 Review: The Actions I Took to Build My Future
• Reinventing Yourself: Ready for Your Next Chapter?

Imagine this: You’re on a rowboat trying to reach your destination, but everyone on the boat is rowing in all different directions and all at different speeds.

THIS is what it feels like when you have a team that doesn’t communicate or collaborate.

So what do you do? You set up SYSTEMS that support clear communication, streamline collaboration, and ensure everyone is aligned towards your company’s vision.

I know this because the business I have today is a byproduct of systems and processes that were designed for scalability.

In this episode, you’ll learn a framework for identifying and addressing communication gaps, ways to leverage technology to streamline processes, and how to empower your team to improve efficiency and motivation.

Click play to hear all of this and…

(00:00:00) How to bridge gaps and create a safe space for team communication.

(00:00:53) How you can create collaboration between departments to enhance efficiency.

(00:01:51) Ways my internal departments collaborate to improve client success.

(00:02:54) How communication breakdowns lead to inefficiencies and frustration within teams.

(00:05:52) How to identify and recognize communication gaps.

(00:06:47) A three-step framework to identify and address communication issues.

(00:08:26) What it means to “bring it to the team” when you’re trying to find a solution.

(00:10:20) Why (and how) you should designate time for team members to voice concerns and ideas.

(00:11:04) The tools we use to improve team collaboration.

(00:12:49) How systems prevent mistakes in business.

(00:13:50) How to ensure that conversations get translated into actionable tasks.

(00:14:47) How you can create a culture of openness and a team that isn’t afraid of making mistakes.

As mentioned in this episode: you can sign up for my newsletter at jasminestar.com/subscribe.

Listen to related episodes:

• Influencer Marketing & Running MULTIPLE Businesses at Once: What You Need to Know with Dan Fleyshman
• How You Can Develop the BEST Traits in Leadership
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

For full show notes, visit jasminestar.com/podcast/episode473

You know what one of the biggest goldmines for market research is?

Objections. (Yes, you heard that right.)

If you listen closely, objections can reveal opportunities for you to get your clients closer to “YES!”.

Now, you might be thinking, “Jasmine, how can objections be a goldmine? Aren't they just hurdles in the way of getting a sale?"

And, that's fair. But what if I told you there's a way to flip those objections, use them as information, and turn them into golden opportunities?

In today's episode, I'm sharing the top ways to handle the most common sales objections by digging deep into the underlying concerns behind them.

Click play to hear all of this and:

• (00:00:20) How to effectively address the objection of “I just don't have time”
• (00:02:53) How to help your prospect find creative solutions to their pricing concerns
• (00:03:50) What I've learned from my own experience about finding solutions to pricing objections
• (00:07:31) How to effectively address the "I don't know if it's a right fit" objection
• (00:10:25) How to create ease and excitement when someone is afraid to commit

🎧 Listen to the full episode, Do THIS to Close More Sales, >>HERE<<

Listen to Related Episodes:

• How to Create Content That Removes Objections and Increases Your Sales
• Three Sales Strategies to Increase Your Revenue

For full show notes, visit jasminestar.com/podcast/episode472

“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.”

When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk, private business mentor, to be on the show, I knew I’d have pages full of notes.)

But what I didn't know was how Jereshia scaled her business, which she so graciously shares with us.

If you’re in a place where your revenue feels stagnant, you want to scale but you’re not sure what steps to take, and you need a slight kick in the pants, you’re in the right place.

In this episode, you’ll learn how to better understand your buyers, adapt to market changes, and leverage past experiences for business success.

Click play to hear all of this and…

(00:02:58) An inside look at Jereshia’s career.

(00:03:21) The importance of building real relationships in sales and entrepreneurship.

(00:07:31) How Jereshia created opportunities for herself while working a full-time corporate job.

(00:10:32) The key principles behind scaling a business effectively.

(00:11:21) How Jereshia’s first $60,000 sales month and its impact on her goals.

(00:12:29) What it means to ‘flip the funnel’ to focus on high-ticket offers.

(00:15:18) The benefits of selling higher-ticket offers based on her experiences.

(16:17) How Jereshia used the transferable skills she learned in corporate when she started coaching.

(18:07) The commitment Jereshia made to herself when starting her business and how it helped her get to where she is now.

(21:03) The number one non-negotiable thing you must do if you want to become a thought leader.

(22:57) How to help clients choose between your offer over similar service providers.

(25:28) Jereshia’s (brilliant) process to identify her ideal client.

(27:10) How Jereshia transitioned to six figures.

(34:18) Jereshia’s strategy of specializing her offers to capitalize on market demand and client spending habits.

(39:28) The importance of long-form content when building trust with your audience.

(40:13) How you can use free content to pre-qualify leads for higher-ticket offers.

For full show notes, visit jasminestar.com/podcast/episode471

How can you create ways (for not only your business) but your community to WIN?

When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed.

And during this discussion, I heard some of the most creative ways to do exactly this.

But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3.

(If you’ve been a listener for a while, by now you know that I’m OBSESSED with all things NFTs.)

If you want to geek out with ya girl on how creativity, community, and strategic growth blend in the digital age, this episode is for you!!

We’re diving into the business of NFTs, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values.

Click >>PLAY<< to hear all of this and…

(00:05:12) The challenges of acquiring a project after it already had initial success

(00:11:30) The process of engaging and aligning an existing community with a new vision and leadership

(00:15:34) How Peter deals with the skepticism and concerns from the web3 space

(00:20:08) What it really takes to overhaul a complex brand

(00:22:19) How Pudgy Penguins entered the retail market (in Walmart, no less!)

(00:24:05) How to license digital assets from NFT owners

(00:26:07) The legal implications Pudgy Penguins navigated in a new market, and the best way to address those complexities

(00:31:20) Integrating web3 wallets and gamification into retail products to create a unique physical experience

(00:34:11) The social media strategy that garnered 10 million views in one day!

(00:39:31) The virality formula: how to create engaging and relatable content

(00:49:12) A strategy to target a younger demographic

Listen to Related Episodes:

• 430: How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk
• 336a: What’s Changing the Landscape for Business Owners: Thoughts on AI, Crypto, and more with Daniel DiVenere

For full show notes, visit jasminestar.com/podcast/episode470

Connect With Peter:

• https://www.pudgypenguins.io

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.

And if you're new around the block, I NEED to break it to you: I'm a psychology freak.

Here’s the thing…understanding human behavior can totally transform your business strategies!

That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neuromarketing strategies.

By the time you're done listening, you’ll have a clear understanding of how to influence client actions and decisions more effectively.

Click play to hear all of this and:

• (00:00:00) Understanding the concept of Neuromarketing and how it influences client behavior.
• (00:03:14) Why you need to start driving small commitments from your audience on social media for better customer customer engagement.
• (00:04:22) What to focus on in your marketing to help your audience process your message faster (beyond just social media).
• (00:06:34) Understanding the Law of Reciprocity and how it applies to your marketing strategy.

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• Understanding Customer Behavior

For full show notes, visit jasminestar.com/podcast/episode469