In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?

We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media.

Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.

We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.

Check out past episodes I've done reviewing Riverside's tools:

👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely 🎧 https://lazygirlpod.captivate.fm/episode/ep-17-riversidefm-everything-you-need-to-know-to-record-your-podcast-remotely

📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1M

Try Riverside for free ➡️ https://veritysangan.com/riverside

Highlights:

• The challenges of scheduling, time zones, and work commitments in organizing the conversation
• Growth of video podcasting in recent quarters
• Transition from audio to video podcasting
• Enhancing connection with the audience through video podcasting
• Advice on incorporating video into podcasting efforts gradually
• Reaching a wider audience through video podcasting
• Creating engaging content for video podcasts
• Importance of meeting listeners where they already are
• Importance of audio quality in remote recordings

Timestamps:

• 00:00:00 Intro
• 00:01:25 Discussion on the Growth of Video Podcasting
• 00:02:43 The Rise of Video Podcasting
• 00:06:47 Discussing the Potential of Video Podcasting

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Freebies:

• ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
• 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
• 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this longer-than-usual episode, I go through a detailed step-by-step guide on how to start your own podcast from beginning to end.

We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience.

🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivate

Highlights:

• Define your podcast topic and target audience before starting.
• Come up with a list of at least 20 episode ideas to sustain your podcast.
• Research podcast names to ensure uniqueness and avoid duplicating existing shows.
• Check for available social media handles related to your chosen podcast name.
• Research potential podcast topics and check domain name availability.
• Record a trailer for your podcast before launching.
• Use tools like Canva, GarageBand, or QuickTime to create a professional trailer.
• Design podcast artwork on Canva for visual appeal and recognition.
• Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation.
• Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer.
• Submit your podcast to multiple directories to maximize reach.

Timestamps:

• 00:00:00 Intro
• 00:01:19 Getting Clear on Your Podcast Topic and Audience
• 00:02:29 Tips for Starting a Podcast Successfully
• 00:03:36 Generating Podcast Content Ideas
• 00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement
• 00:05:36 Setting up a Podcast: Key Steps Before Recording
• 00:06:43 Creating a Trailer and Podcast Artwork
• 00:08:22 Choosing a Podcast Hosting Platform
• 00:09:31 Setting up a Podcast on Captivate FM
• 00:11:04 Maximizing Your Podcast Reach with Directories
• 00:12:15 Launching a Podcast Successfully
• 00:13:20 Tips for Building an Audience and Promoting Your Podcast

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Freebies:

• ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
• 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
• 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm.

We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?

But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!

Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?

Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.

And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.

Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!

All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!

Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!

Highlights:

• Unique microphone setup at Spiritland Media for recording
• Mark's experience at the Podcast Show London and involvement in talks and panels
• Insights about Captivate - hosting, distribution, and monetization platform for podcasters
• Podcasting 2.0 - enhancements to the original podcasting concept
• Evolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0
• Role of AI in podcasting and dispelling concerns about AI taking over
• Tips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency

Timestamps:

• 00:00:00 Intro
• 00:00:36 Captivate at the Podcast Show London
• 00:06:55 Understanding Podcasting 2.0
• 00:19:37 Exploring the Future of Podcasting
• 00:24:08 The Role of AI in Podcasting
• 00:31:38 Tips for Growing a Podcast...

Want your podcast to rank high in Apple Podcast search results? Then this is the episode for you. In this episode of the Lazy Girl's Guide to Podcasting, I'll share podcasting tips for ranking your podcast in Apple Podcasts search results by targeting specific keywords. You'll learn how to research and incorporate keywords into your show details, episode titles and show notes to increase your visibility when listeners search for related topics.

Highlights:

• Importance of using keywords for podcast discovery
• Utilizing podcast analytics for audience understanding and engagement
• Improving podcast SEO with keywords in descriptions, titles, and show notes
• Strategies for enhancing podcast ranking on Apple Podcasts
• Tips for ranking in Apple Podcasts search engines
• Creating engaging podcast content for audience retention
• Significance of episode artwork and cover art in attracting listeners
• Experimentation and patience in finding the right title, keywords, and description for podcasts

Timestamps:

• 00:00:00 Intro
• 00:01:28 Utilizing Podcast Analytics for Better Audience Engagement
• 00:02:32 Tips for Improving Podcast SEO
• 00:04:30 Strategies for Improving Podcast Ranking on Apple Podcasts
• 00:07:02 Creating Engaging Podcast Content: Tips for Success
• 00:08:37 Optimizing Your Podcast for Higher Ranking on Apple Podcasts

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Freebies:

• ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
• 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
• 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Back in episode 80, I talked about my podcasting costs. It stacked up and some of you guys were outraged! So, I wanted to make it clear that podcasting does not have to be expensive. In fact, I record and edit this episode on free software. And with this in mind, during this episode, I will give you 10 FREE podcasting tools that you should consider using for your podcast production process. Plus, I will give you a key podcasting tip that you DON'T want to miss!!

🎧 Listen to Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs ➡️ https://lazygirlpod.captivate.fm/episode/ep-81-how-much-does-it-cost-to-start-and-run-a-podcast

Links:

• Enhance Speech by Adobe - https://podcast.adobe.com/enhance
• Canva - https://www.canva.com/
• Descript - https://www.descript.com/
• Riverside.fm - https://veritysangan.com/riverside
• Podbean - https://www.podbean.com/
• Vidyo - https://vidyo.ai/
• Buffer - https://buffer.com/
• Hootsuite - https://www.hootsuite.com/

Highlights:

• The costs of running a podcast
• Feedback from listeners on podcasting expenses
• Top free podcasting tools for podcasters

Timestamps:

• 00:00:00 Intro
• 00:02:07 Enhance Speech by Adobe
• 00:03:34 Canva
• 00:04:17 Quicktime Player
• 00:04:44 Garageband
• 00:05:22 Podbean
• 00:06:20 Riverside.fm
• 00:07:29 Descript
• 00:08:55 Vidyo.ai
• 00:10:06 Buffer and Hootsuite

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

• ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
• 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
• 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Join me as I broadcast live from the Podcast Show London 2024, taking part in a fun Spotify quiz with questions about Taylor Swift podcast streams, growing podcast categories, and more. Discover interesting facts about podcast trends and see how well you can do in this spontaneous quiz! Also, learn which podcast content has seen the most significant increase in global searches and streaming by age groups. Tune in for some surprising revelations and interactive fun!

In this episode, we are taking a break from the usual podcasting tips and how-to content and instead focusing on a bit of fun to see how well we know the world of podcasting!

We are challenged with questions about Taylor Swift's influence on podcasting, the fastest growing podcast categories for Spotify users, the type of podcast that is on the rise, global searches that are most popular in 2023, and which age group is most likely to be streaming content from outside their country. Can you beat my score?

Spotify's 2024 Podcast Trends Tour ➡️ https://ads.spotify.com/en-US/trends/podcast-trends/

Timestamps:

• 00:00 Live from the Podcast Show London 2024: A Microphone Adventure
• 00:27 Spotify's Sweet Little Quiz: Test Your Knowledge
• 00:34 Guessing Game: The Spotify Podcast Quiz
• 03:03 Revealing the Answers: How Well Did We Do?

So often podcasters conduct a podcast interview, publish it, and never think about it again.

But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It's at least double the content for you, and at least double the exposure for your podcast guest!

In this episode, I'll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes.

But, for other guest interviews, I didn't break these into multiple episodes. I'll discuss why and give you tips as to when you might want to break interviews into multiple episodes and when you might want to keep the interview as a whole.

We will also go over how you can maximise your time with a podcast guest and intentionally record multiple episodes in one podcast interview without your audience ever knowing that you recorded the episodes in one go!

Explain how I interviewed Adam, but I thought that we covered 4 key topics and bearing in mind my episodes are normally around 10-15 minutes, I wanted to break the interview down to respect those timings and also to ensure that my audience was getting exactly what I was promising from the episode titles and notes.

We will also talk about the importance of creativity and flexibility in podcasting, and how experimenting with episode formats and lengths can help you to maximize your podcast guest contributions and audience retention!

Tune in for all the podcasting tips for maximising your podcast interviews!

Episodes mentioned in this episode:

• Ep 84: Crafting the Perfect Podcast Guest Pitch - with Sarah Hopkinson - https://lazygirlpod.captivate.fm/episode/84
• Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson - https://lazygirlpod.captivate.fm/episode/ep-83-how-to-run-a-podcast-and-an-email-list-without-going-insane-with-sarah-hopkinson
• Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast - https://lazygirlpod.captivate.fm/episode/ep-76-travis-and-josiah-pt-2
• Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast - https://lazygirlpod.captivate.fm/episode/ep-75-travis-and-josiah-pt-1
• Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School - https://lazygirlpod.captivate.fm/episode/podcast-growth-mistakes-and-breaking-the-interview-only-myth-with-adam-schaeuble-from-podcasting-business-school
• Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School - https://lazygirlpod.captivate.fm/episode/ep-65-tech-thursday-adam-re-podcasting-mic-and-costs
• Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School -

Welcome to a bonus episode of the Lazy Girl's Guide to Podcasting!

This episode, I'm sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend.

First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you're attending solo. Don't miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It's important to keep a cool head if things don't go as planned - don't be a twit if a session is full. Asking questions during talks can be invaluable, so don't shy away. Make sure you tell people about who you are and your show; you never know who you might meet. Lastly, have something tangible like cards or QR codes to share your podcast info easily.

These tips are not just for the Podcast Show London 2024 but can be applied to any podcasting event you attend.

Let's make the most out of these opportunities, learn as much as we can, and perhaps, I'll get to meet some of you there!

Timestamps:

• 00:00 Welcome to the Bonus Episode!
• 00:18 Getting Ready for the London Podcast Show
• 00:50 8 Essential Tips for Podcast Show Preparation
• 01:43 Networking and Making the Most of the Event
• 02:17 Exhibition Stands and Scheduling Strategies
• 04:12 Handling Full Sessions Gracefully
• 05:37 Engaging and Asking Questions
• 06:19 Promoting Your Podcast Effectively
• 08:25 Final Thoughts and Takeaways

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

• ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
• 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
• 🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar