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As we close out the season, it's a privilege to bring you the remarkable tale of Cyrus Hambaz – a name synonymous with cannabis industry innovation and the driving force behind the Loudplug. His story isn't just one of triumph over the tumultuous tides of business, but also of the cultural tapestry woven into the very fabric of his brand.

From the tranquil effects of chamomile tea leaf integration to the nostalgic homage paid to classic strains, Cyrus's journey from Scarborough's streets to the pinnacle of cannabusiness success is a narrative steeped in authenticity and community reverence.

Every entrepreneur's path is lined with personal anecdotes and industry-specific challenges, and Cyrus's expedition from an immigrant in Iran to the CEO chair in Canada is no exception. He candidly discusses his early cultivation under the MMAR program, the transition to legality, and the subsequent growth of a quality-driven cannabis enterprise.

Beyond the financial sacrifices and the hurdles of cultural perception, there's a warm acknowledgment of the critical role played by a dedicated team, the company's financial strategies, and the shaping of public perception towards quality cannabis products.

Our season finale wouldn't be complete without a nod to wellness and the profound potential of cannabis in that realm. We honor Brad Stott's trailblazing utilization of CBD in his fight against cancer and the ripple effect it's had on the industry at large. From exploring the launch of wellness brand UfeelU to the integration of cannabis into fitness regimens, this episode encapsulates the evolving nature of the cannabis landscape and leaves you with a wealth of insights.

So join us as we celebrate Cyrus and the indelible mark he's making in the ever-green world of cannabis.

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