Episodes

  • why lo-fi content is winning & how to land celebrity collaborations with natalie brandt

    why lo-fi content is winning & how to land celebrity collaborations with natalie brandt
    Jun 28 2024
    guys... the big brands are SLEEPING on lo-fi content. what is lo-fi content? it's the content we're making on our phones & digi cams. it's the content we produce in between the major campaigns. it's the community-centered content. what does this mean for us? natalie brandt founder of the conduite, joins us this week to talk about it ALL. she's giving us an inside look at her experience on the panel at Le Book & what she was surprised to learn about the marketing industry as a whole.

    natalie is also the queen of landing major brand / influencer collaborations for her clients & is sharing her secrets on how you can do the same for your brand.

    this is a JUICY one - enjoy!

    INSTAGRAM:@saammwiches@nutbran@theconduite@hotartsygirls
    @saucemediaagroup@relishstudios

    BOOK RELISH STUDIOS:relishstudios.co

    WEBSITE: saucemediagroup.com

    want your in-house agency for $19/mon? sign up for SECRET SAUCE
    get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter
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    1 hr and 9 mins
  • our secret to a balanced social media strategy

    our secret to a balanced social media strategy
    Jun 14 2024
    running out of social media content ideas? we got you. in this episode, we are breaking down our secret to a balanced social media strategy: content pillars. we're talking about the main 5 that work for most brands but also share how to make your own!

    want more help with your social media strategy? inquire here

    INSTAGRAM:@saammwiches@mahlee_sem23@saucemediaagroup@relishstudios

    BOOK RELISH STUDIOS:relishstudios.co
    WEBSITE: saucemediagroup.com
    want your in-house agency for $19/mon? sign up for SECRET SAUCE
    get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter
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    32 mins
  • why repetitive content works

    why repetitive content works
    May 31 2024
    this episode is going to make social media 10x easier for you... like for real. we've said it before and we will say it again, we're living in a world of content overload which makes capturing and retaining your audience's attention on social media feel like a huge feat. in this episode, we dive into the power of repetition and how consistently repeating your core messages can solidify your brand's presence and drive home your mission.

    we're discussing the benefits of repetitive content:
    enhanced memorability: repetition helps ensure your brand and message stay top-of-mind for your audience.

    building recognition: consistent messaging fosters brand recognition, trust, and familiarity across various channels.

    combatting information overload: repetition cuts through the daily digital noise, making your message stand out and be remembered.

    reinforcing brand identity: consistent messaging reinforces your brand's core values and identity in consumers' minds.

    driving action: repeated exposure builds familiarity and trust, increasing the likelihood of audience engagement and action.

    catering to different audiences: repetition ensures your message reaches different audience segments across various touchpoints.

    building brand authority: consistent sharing of valuable insights establishes your brand as a trusted authority in your industry.

    tune in and learn how to make your mission stick in the minds of your audience,

    enjoy!

    INSTAGRAM:@saammwiches@mahlee_sem23@saucemediaagroup@relishstudios

    BOOK RELISH STUDIOS:relishstudios.co
    WEBSITE: saucemediagroup.com
    want your in-house agency for $19/mon? sign up for SECRET SAUCE
    get the TLDR on what’s happening on social media every Monday by subscribing to our newsletter
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    31 mins
  • bringing your community into the creation process with sonderhaus studios

    bringing your community into the creation process with sonderhaus studios
    May 17 2024
    it's your brand - you make the rules. this week we are joined by the creators behind the brand every it-girl is wearing, Sonderhaus Studios. Olive, Ingrid, and Malia have created a brand that thrives on gut instinct rather than traditional business rules. it's easy to get caught up in the "way it should be done" but they just prove that your intuition is the best guide to create the business that's meant for you.

    not only have they created an intuitive brand, they've also built a loyal community. Sonderhaus has turned its community into co-creators, empowering their audience to play an active role in the brand’s design process. the girls share how they've built a loyal and passionate community that feels personally invested in the brand’s success.

    tune in to hear how Sonderhaus is redefining success by going against the norm and putting their community at the heart of their brand.enjoy!
    I
    NSTAGRAM:@sonderhaus.studios
    @saammwiches@mahlee_sem23@saucemediaagroup@relishstudios

    BOOK RELISH STUDIOS:relishstudios.co

    WEBSITES:
    sonder.haussaucemediagroup.com

    want your in-house agency for $19/mon? sign up for SECRET SAUCE
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    49 mins
  • how to work with influencers as a small brand

    how to work with influencers as a small brand
    May 3 2024
    everyone tells you that influencer marketing is the way to go but you've been burned too many times to trust it. we get it, but it's not about influencers being the bad guy... it may just be your approach.

    this week, we are sharing our tried-and-true tips on successful influencer collaborations as a small brand. the best part? it's not going to break your bank.

    tune in to learn how to grow your community & brand awareness through mutually beneficial influencer collaborations!
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    38 mins
  • your content is making or breaking your brand with kirsten leslie

    your content is making or breaking your brand with kirsten leslie
    Apr 26 2024
    your content is more important than you think. this week, we are joined by the insanely talented, still-life photographer, kirsten leslie. kirsten shares her insights with working with major brands that we all know and love and how great content is crucial for growth from your brand. we talk about building relationships in your industry and why working with people you love being around makes the final result even better!
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    1 hr
  • red & green flags when hiring a social media manager

    red & green flags when hiring a social media manager
    Apr 19 2024
    your social media manager is an extension of your sales team. yup. this role is WAY more important then most brands realize. so how do you find the right person for the job? in this episode, we're diving into the key qualities to look for when hiring a social media manager from our perspective of being social. media managers as well as working directly with them. from strategic thinking to team player mentality and industry experience, we're sharing the essential traits that make for a top-notch social media manager ... they might not be what you think.
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    49 mins
  • creating content that sells for you with uncommon

    creating content that sells for you with uncommon
    Apr 12 2024
    MAKE CONTENT THAT SELLS FOR YOU. this week we are joined by the founders of the cult-followed Uncommon Salt Lake: Kanyon, Jewelette & Jacob. since opening in 2022, the team behind Uncommon has grown to over 33K followers on instagram, opened a successful storefront & created one of the biggest vintage markets in the state, Sum Ol Market.

    we are diving deep into how they create content that converts, what makes good visual content, the mission of Uncommon that goes way beyond clothes & how to successfully work with business partners. They also threw in some thrifting hacks for all our vintage girlies out there.
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    55 mins