• The Market Your Genius Podcast

  • By: Nikki Nash
  • Podcast

The Market Your Genius Podcast

By: Nikki Nash
  • Summary

  • Welcome to the Market Your Genius podcast, the go-to resource for building and growing a profitable service-based business. Join host and master coach, Nikki Nash, each week as she shares her best strategies and insights on how to turn your passion and expertise into a profitable and sustainable business. To learn more about how Market Your Genius can help you build a business and a life you’re MADLY in love with, head to marketyourgenius.co.
    © 2019, Nikki Nash Co.
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Episodes
  • 3 Steps to Turn Instagram Followers into Paying Clients | Ep. 303
    Oct 18 2024

    In this episode of The Market Your Genius Show, host Nikki Nash dives into the three essential steps to transform your Instagram followers into paying clients. Drawing from her extensive experience working with top brands, entrepreneurs, and small businesses, Nikki shares the strategies that have helped her clients build an engaged audience, generate quality leads, and ultimately increase sales. She explains why Instagram is a powerful platform for client attraction and offers practical, actionable insights that listeners can start implementing today.



    Key Topics Covered:

    Why Instagram Is Ideal for Client Attraction:
    Optimizing Your Instagram Profile for Client Attraction
    Creating Value-Driven, Bingeable Content
    Using DM Automation and Lead Magnets to Convert Followers

    Nikki’s Expertise: With over nine years of experience in marketing and social media strategy, Nikki has supported a diverse range of multi-million dollar businesses, from luxury brands to online coaches, helping them master the art of client attraction through Instagram. She brings practical, proven insights to this episode, sharing techniques that can help businesses of any size grow their client base.

    If you're ready to turn your Instagram followers into paying clients, start by implementing the strategies shared in this episode. For more personalized support, reach out to Nikki for a strategy session, or follow her on Instagram at @NikkiNashOfficial to get daily tips and updates on how to grow your business using social media.



    Links & Resources:

    Follow Nikki on Instagram @NikkiNashOfficial
    Book a Strategy Session with Nikki
    Recommended DM Automation Tool: ManyChat

    Tune in to learn how you can transform your Instagram engagement into real business results!

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    20 mins
  • The 4 Key Steps to Crush Your End-of-Year Revenue Goals | Ep. 302
    Oct 15 2024

    As 2024 draws to a close, it's time to double down on your goals and set yourself up for success in the new year. In this episode, Nikki Nash shares four key strategies to help coaches and entrepreneurs build momentum for Q4 and beyond. Learn how to streamline your marketing, focus on one core offer, and track your progress to achieve consistent revenue. Nikki breaks down the importance of setting your baseline revenue and reveals how big businesses stay on track by committing to their primary offer.



    Here’s what you’ll learn in this episode:

    Baseline Revenue: Why setting a baseline revenue target is essential and how to use a core offer to reach it.

    Marketing Focus: How to stop juggling multiple strategies and streamline your marketing for maximum impact.

    Funnel Mapping: Create a simple, effective client journey that turns strangers into loyal customers.

    Tracking Progress: Why tracking your results is the secret to sustainable business growth and how to tweak what’s not working.

    Plus, Nikki shares tips on when and how to use low-ticket vs. high-ticket offers, and how paid ads vs. organic strategies can work for your business.



    Links Mentioned in This Episode:

    Book a Free 30-Minute Strategy Call to discuss working together.

    Ready to simplify your marketing and finish the year strong? Connect with Nikki on Instagram or book a free strategy session to discuss your core offer and next steps for your business. Let’s make 2025 your best year yet!

    Be sure to subscribe to The Market Your Genius Show so you don’t miss future episodes packed with actionable tips to grow your audience, generate leads, and book more sales calls.

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    19 mins
  • [Pt. 2] The Multi-Million-Dollar Blueprint: Observations to Scale Your Service-Based Business | Ep. 301
    Oct 11 2024

    In this episode, Nikki Nash continues her deep dive into the top strategies she’s learned as a consultant and fractional CMO for businesses generating between a few million and $50 million in annual revenue. Building on the first part of the series, Nikki shares five more key observations that can help you take your business to the next level. Learn why staying flexible without losing focus, tracking and optimizing your efforts, and nurturing your audience are essential for sustainable growth. Plus, discover how having a clear sales funnel and building a well-trained team can accelerate your success.

    This episode is packed with actionable insights you can implement right away to optimize your business and boost your growth!



    Key Takeaways:

    Be Flexible, but Don’t Change with the Wind – Adapt when necessary, but stay focused on your goals without constantly shifting directions.
    Track, Measure, and Optimize – Make data-driven decisions using the MAAD Scientist framework to tweak and improve your strategy.
    Nurture Your Audience – Build trust quickly by showing up consistently and delivering value to your audience.
    Have a Clear Sales Process and Funnel – Ensure you have a simple but effective step-by-step funnel to convert leads into clients.
    Hire Great People and Train Them Well – Invest in your team’s training to grow your business faster and free up your time.



    Links Mentioned:
    DM Nikki on Instagram: @NikkiNashOfficial with the word clients to discuss working together.
    Visit Nikki’s website for more resources.

    Enjoying the podcast? Don’t forget to subscribe so you never miss an episode! If today’s tips resonated with you, take action by reaching out to Nikki on Instagram for a personalized chat about your business.

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    21 mins

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