• The Marketer's Edge Interview with Paul Schwalbach, Marketing and PR Manager at Pima Community College

  • Apr 26 2024
  • Duración: 26 m
  • Podcast

The Marketer's Edge Interview with Paul Schwalbach, Marketing and PR Manager at Pima Community College Por arte de portada

The Marketer's Edge Interview with Paul Schwalbach, Marketing and PR Manager at Pima Community College

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  • Resumen

  • What We Discussed:

    In today's interview with Paul Schwalbach, we discussed a wide variety of issues:

    • An in-depth understanding of Pima Community College, including the structure, offerings, and unique aspects of one of Tucson's key educational institutions.
    • How Pima Community College manages its extensive marketing and communications efforts across multiple platforms and departments.
    • How Pima works hand-in-hand with local businesses like Raytheon and Caterpillar to tailor educational programs that meet industry needs.
    • How Pima balances open admissions with maintaining high educational standards and how they've tackled the impact of the pandemic on student enrollment.
    • The transition from traditional marketing methods to modern digital strategies, including the use of geofencing and social media.
    • Paul shares valuable advice for marketers looking to bring on new agencies.
    • Paul’s advice for agencies looking to win business from marketers.

    Thanks Paul for a great interview!

    Want to watch more of The Marketer’s Edge interviews? If so, click here.
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