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The Marketing Architects

De: Marketing Architects
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  • Resumen

  • Introducing a research-first podcast that builds revenue, not condos.

    Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

    Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
    Marketing Architects
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Episodios
  • Should Competitors Influence Your Marketing?

    Should Competitors Influence Your Marketing?
    Jul 9 2024
    How much should your competition influence your marketing strategy? When should you focus on them? And when does it make more sense to ignore them?

    In this episode, Elena, Angela, and Rob discuss competition in marketing. Together, they review strategies for brands navigating competitive pressure and share real-world examples of how some companies have positioned themselves against their rivals. Plus, learn why standing out is sometimes easiest when you don’t obsess over your rivals for consumer dollars.

    Topics covered:
    • [1:11] Marketing laws: double jeopardy and duplication of purchase
    • [2:14] Risks of over-focusing on competitors
    • [5:20] Creating and dominating new categories
    • [8:03] Rob's history lesson on category entry points
    • [14:04] Potential pitfalls of rebranding
    • [17:54] Using different channels as a competitive advantage








    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    2018 Building Distinctive Brand Assets Book: https://www.amazon.com/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    25 m
  • How to be a Creative Marketer with Vivienne Wan

    How to be a Creative Marketer with Vivienne Wan
    Jul 2 2024
    Every marketer dreams of crafting unforgettable, creative campaigns. But what does creativity really look like? How can you consistently achieve it? And why do so many campaigns fall short of the mark?

    This week, we’re tackling these questions head-on. Elena, Angela, and Rob are joined by VP of Creative Vivienne Wan to uncover the secrets of creativity in advertising and how you can harness this power to create effective campaigns.

    Topics covered:
    • [0:53] Importance of creativity in marketing
    • [5:46] Defining creative marketing
    • [9:41] Steps for developing creative ideas
    • [12:26] Overcoming creative limitations
    • [17:05] How emotional marketing drives action
    • [21:48] Successful creative campaign example










    To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.


    Resources:
    Neuromarketing Blog: https://www.neurosciencemarketing.com/blog/articles/emotional-ads-work-best.htm

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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    30 m
  • Nerd Alert: Do Loyalty Programs Work?

    Nerd Alert: Do Loyalty Programs Work?
    Jun 27 2024
    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

    In this episode, Elena and Rob discuss how loyalty programs boost spending, especially among light and moderate buyers, when tailored rewards are offered. They learn that customizing incentives based on purchasing habits can enhance a program’s effectiveness.

    Topics covered:
    • [00:50] “The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty”
    • [02:30] Loyalty program’s influence on buying patterns
    • [03:15] The difference between light, medium and heavy buyers
    • [04:50] Immediate rewards… for light buyers?
    • [07:15] Loyalty programs resemble a botanical garden







    To learn more, visit marketingarchitects.com/podcast


    Resources:
    Liu-Thompkins, Yuping. (2007). The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty. Journal of Marketing - J MARKETING. 71. 19-35. 10.1509/jmkg.71.4.19.

    Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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    9 m
Marketing Exito Profesional Economía
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