• The Marketing Detective and the Mystery of Positioning

  • Oct 19 2023
  • Length: 45 mins
  • Podcast
The Marketing Detective and the Mystery of Positioning By cover art

The Marketing Detective and the Mystery of Positioning

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  • Summary

  • Author and professor Scott Habegger shares stories about positioning and how companies can do it better. Scott talks about the need for a shift in focus to what he calls "small data". We all know "big data" but it's the small data that colors what people think and say about your company. Scott shares stories related to banking, retail and Harley's. 

    We discuss Bed Bath and Beyond as well. 
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