• Being A Mom & An Entrepreneur - Welcome To The Haven
    Sep 27 2024

    Imagine a place just for you - a community of small business marketing resources, business building expertise & women, just like you, navigating the world of entrepreneurship while also raising families.

    Welcome to The Haven - A Community For Entrepreneur Moms!

    Doors open soon but today I'm giving you a peek inside!

    All the links:

    The Haven - Info & 'Can't Wait'list

    BTS Blog Post - Read here

    ______________________________

    🔗 Connect with Katie:

    Threads - @katiekastnermarketing

    TikTok - @katiekastnermarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

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    18 mins
  • Ep. 19 - 5 Kinda Big Reasons To Be Blogging For Your Business
    Sep 17 2024

    Blogging is no longer just about mom life & recipe posts! In today's episode, we're looking at 5 sort of big & truly beneficial reasons why you should consider blogging for your business.

    Did you know that still, in 2024, businesses who create consistent, high value blog content receive 97% more links to their website & web traffic than those that don't.

    That's nothing to sneeze at!

    5 Reasons To Be Blogging For Your Business - read the blog post here

    1. SEO SEO SEO 2. Build Authority & Brand Trust 3. Generate New Leads & Nurture Current Audiences 4. Create A Content Marketing Hub 5. Grow An Engaged Community

    Ready to start blogging for your business? The Blogging For Business Toolkit

    Other links mentioned: How To Build A Marketing Funnel For Your Small Business

    🔗 Connect with Katie:

    Threads - @katiekastnermarketing

    TikTok - @katiekastnermarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

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    13 mins
  • Your Nervous System, Your Business & You with Miriam Leya, LPC
    Sep 10 2024

    You can skip some episodes, but not this one!

    In today's episode, we are talking with Licensed Professional Counselor, Miriam Leya about why your nervous system - and how well you can regulate it - impacts all the biggest aspects of your life.

    For us women business owners, especially those who also have the role of 'Mom', the way we can manage daily stress & chaos, as well as our own trauma, can make or break the goals we have for ourselves.

    In this incredibly valuable interview we talk "what is", "how come" and "what we can do" when it comes to nervous system regulation.

    Meet Our Guest:

    Miriam Leya is a trauma-focused Licensed Professional Counselor with a passion for helping individuals who have been let down by traditional tools and supports. She believes everyone has the right to be true to themselves by following their intuition, or internal guidance, to live the life that feels right for them. Miriam received her Masters of Science in Clinical Psychology in 2013, and uses a variety of tools to get to the root of each issue including Jungian, cognitive, and somatic therapies, integrating neuropsychology with a playful and artistic approach.

    Links From The Episode: Connect with Miriam: leya.e.miriam@gmail.com Bilateral Stimulation Playlist on Spotify - Click Here Guided Meditation - Click Here Progressive Muscle Relaxation - Click Here Vagus Nerve Exercise - Click Here Locus of Control Info - Click Here

    🔗 Connect with Katie:

    Threads - @katiekastnermarketing

    TikTok - @katiekastnermarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

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    33 mins
  • The Power of An Entrepreneur Mom ONLY Community
    Aug 30 2024

    We're back!

    Summer is over & Marketing In The Margins is back from her (unintentional) summer hiatus :) In today's episode we talk about something that I KNOW matters for women business owners who are also moms.

    To my fellow Entrepreneur Moms, community is one of the best things we can do for ourselves - whether in business or motherhood. This episode breaks down the WHY behind a community that is built for us, and no one else but us.

    Community provides support in more ways than you realize!

    And because us Entrepreneur Moms deserve a community just for us, I'm starting one!

    The Haven Community For Entrepreneur Moms opens this October 2024 & I'd love you to be there!

    Check the links for info & to jump on the 'Can't Wait!' List.

    The Haven Community: Jump on the waitlist!

    🔗 Connect with Katie:

    Threads - @katiekastnermarketing

    TikTok - @katiekastnermarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

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    17 mins
  • Ep. 16 - I Quit TikTok for 8 Weeks & It Changed Everything
    May 29 2024

    Sometimes one of the best things you can do for yourself, your mental health & your business is STOP.

    On this episode of The Marketing In The Margins podcast, I'm talking about the 8 week TikTok hiatus that changed the way I'm running my business.

    Biggest talking points..

    - What I thought was social media annoyance was actually burnout

    - The biggest lessons I learned from 8 weeks off the platform

    - How this is all shaping the future of my business marketing

    And head over to Insta, shoot me a DM and tell me if you've taken a big 'ole social break for yourself, how'd it go??

    Past episode mentioned: Listen on Spotify Listen on Apple Podcasts

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    🔗 Connect with Katie:

    Threads - @katiekastnermarketing

    Instagram - @katiemkmarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life!

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    17 mins
  • Ep. 15 - Let It Be...A Quick Episode For The Tired & Frustrated
    May 16 2024

    Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be.

    On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference.

    My life didn't change drastically, I didn't make $100k overnight but I did feel better.

    And we all know that sometimes just feeling better is all you need for your next right step.

    So sit back and enjoy this quick episode all about allowing a reset and simply letting it be.

    __________

    🔗 Connect with Katie:

    Threads - @katiekastnermarketing

    Instagram - @katiemkmarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life!

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    12 mins
  • Ep. 14 - Low Social Media Marketing - 18 Ways To Market Your Business Online Beyond Social
    May 7 2024

    Social media burnout anyone?

    Yea, me too. But we need to market and promote our businesses online! What's the alternative?

    I've got 18 marketing tactics that are either low social or NO social!

    On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable mental bandwidth on social media marketing.

    This episode is for you if:

    - you're growing a business using online marketing and you're feeling stuck with social media as your only option.

    - you're feeling burnt the f out on social content creation

    - you feel like you've tried all the tips and tricks and still don't have a clear social strategy

    - you're ready for something different in your business marketing

    Settle in, my love, I've got it all here for you!

    Resources mentioned in this episode:

    Blog post: Small Business Marketing With Less Social Media? Yes

    Content Inc. Podcast - The New (Old) Content Entrepreneur Business Model

    Connect with Katie:

    Threads - @katiekastnermarketing

    Instagram - @katiemkmarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

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    20 mins
  • Ep. 14 - The 3 Things I'd Do Differently If I Started My Business Today
    Apr 11 2024

    Welcome back to The Marketing and the Margins podcast! This is where we talk about marketing your business, while also running your business and living your life.

    On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today - knowing what I know as an entrepreneur with years under my belt.

    Starting, running and growing a business can truly be lesson after lesson, and as part of the women entrepreneur community, I want to share some of those lessons.

    The 3 things I would have done differently:

    1. Work on mindset from the beginning. It matters!

    2. Spend as much time learning about your audience as you do you creating offerings for them.

    3. Build multiple streams of income as you build your business.

    And I want to hear from you!

    If you're a business owner with a few years experience, what would you do differently if you were starting over with all that knowledge?

    Head over to Insta and tell me! It's so important that we talk about the hard parts of business just as much as we celebrate the wins!

    __________

    More resources & how to hang out with me!

    Get the marketing funnel workbook here: How To Build A Marketing Funnel For Your Small Business

    Free resources: All the freebies!

    🔗 Connect with Katie:

    Instagram - @katiemkmarketing

    Threads - @katiekastnermarketing

    Blog - www.katiekastner.com

    Leave a review & know that you make a difference!

    👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.

    And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

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    14 mins