Budget Management is one of the most critical aspects of Event Management. 

If you are an avid listener of this podcast, you read my blog or you’re already signed up for  7 Steps to Event Success when you completed the activity in Step 3: Define your Event Scope, you would have stated your anticipated profit, or allowable spend, also known as your approved loss.

Now it’s time to line item costs for each aspect of your event, factoring in your anticipated revenue streams to ensure you can comfortably deliver your vision on-, or below-, budget. In this episode I take you through the steps to do just that!

Remember you can grab my free resource: 7 Steps to Event Success here. 

Find out more at melissapark.co and connect with me on Instagram @_melissapark

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.

In today’s episode I’m talking about the 4th step of 7 Steps for Event Success, which is to source a skilled and experienced support team. 

The foundation of success on event day relies on a simple, yet uber important element: a team of skilled and experienced event and marketing professionals.

Whether they are internal or external support, you’ll need more than just yourself to plan, manage and deliver your event. But how do you know who is the right fit? 

In this episode I walk you through my three-step process to do just that.

Remember you can grab my free resource: 7 Steps to Event Success here. 

Find out more at melissapark.co and connect with me on Instagram @_melissapark

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.

In today’s episode, I’m going to share my top 5 tips for avoiding burnout as an Entrepreneur.

Contrary to popular belief, burnout doesn’t actually occur because of your workload, it occurs due to the resentment you feel as a result of saying yes to something you should have said no to.  

In case you’re wondering whether you’re burnt out, red flags include emotions like rage, anger, overwhelm, loneliness, irritations, annoyance and of course resentment. Symptoms can include things like brain fog, emotional overload, low immunity, fatigue, fainting, hair loss, unexplained pain and insomnia. 

In 2019 I suffered from severe burnout and this was a defining moment and game-changer for me. I knew I had to make some pretty significant changes and in this episode I tell you how I did it.

Remember you can grab my free resource: 7 Steps to Event Success here. 

Find out more at melissapark.co and connect with me on Instagram @_melissapark

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.

In today’s episode I’m talking about the 3rd step of 7 Steps for Event Success, which is to define your Event Scope. 

Your Event Scope is a high-level document that outlines your who, what, where, when, why, and how clearly for all parties involved in the event. 

The key is to keep it simple and straightforward. Your goal is to be able to hand this to a new team member or stakeholder and, after reading it, they should be able to explain: what you’re planning, why you’re planning it, for whom you’re planning it, where and when it will take place and how you’re going to deliver it 

The template I use for my Events Scopes has 9 elements and I’m going to walk you through all of those today.

If you’re new to this podcast and you’re thinking what are all these steps? All of this content is from my free resource called ‘7 Steps To Event Success’. 

Remember you can grab my free resource: 7 Steps to Event Success here. 

Find out more at melissapark.co and connect with me on Instagram @_melissapark

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.

There is so much about entrepreneurship that can be a challenge, but feeling like you are doing it alone is definitely at the top of my list. That being said, I have found a few ways to overcome this obstacle. 

While masterminds are the hottest thing to be part of right now, and I absolutely believe in their power IF you find the right one, the truth is, most have an incredibly high cost of entry. 

So until I find my perfect fit, I’ve used the strategies in this episode to begin creating my own community of kick-ass individuals I’m now incredibly lucky to also call friends. 

I challenge every single person listening to this to reach out and connect with 5 new people this week. I cannot wait to hear your success rate!

Remember you can grab my free resource: 7 Steps to Event Success. Find out more at melissapark.co and connect with me on Instagram @_melissapark

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.

A common question I receive is “How do you measure the success of an event?” 

The answer is simple: It’s a mixture of hitting the mark on both qualitative and quantitative KPIs.

However, to know whether we hit them, we first need to define them.  This way, everyone knows from the get-go what we’re both trying to achieve AND exceed. 

When it comes to outlining your goals, you also need to make sure they’re S.M.A.R.T.

Remember you can grab my free resource: 7 Steps to Event Success. Find out more at melissapark.co 

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.

I’m sharing my top tips for selecting a keynote speaker who will keep your audience engaged. Whether you’re delivering a virtual, hybrid or in-person format, securing the perfect keynote speaker is critically important to your event success.

From helping to create pre-event buzz to  boosting ticket sales, this is one decision that has the power to make or break your entire event. How can you ensure you get it right? Follow my 7 step process for choosing the right keynote speaker.

Remember you can grab my free resource: 7 Steps to Event Success. Find out more at melissapark.co 

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was edited and produced by Perk Digital.

I often describe my entrepreneurial journey as a Six Flags Roller Coaster: a slow climb to the top quickly followed by a crazy fast downturn - sometimes flying upside down, going through loop the loops, and then another slow climb to a peak hahaha can anyone else relate?

While I have definitely achieved a lot of success, I have also had to overcome my fair share of challenges and learned some pretty big lessons along the way (more about those another time).

Thrive Global asked entrepreneurs to share their thoughts on empowerment, the advice they’d offer up-and-comers, the resources they rely on, and the brands they love. It was such a fun Q&A I thought it might be really valuable for my fellow entrepreneurs so I thought I’d share my answers with you in this week’s episode.

Remember you can grab my free resource: 7 Steps to Event Success. Find out more at melissapark.co 

The Mel-Factor: helping both aspiring and established event professionals navigate their journey and fast-track their success.

This podcast was produced by Perk Digital.