In this episode of Extu's The Mid-Marketers, Nichole Gunn, Adam Dilbeck, and special guest Savannah Bobo uncover the fascinating psychology behind what drives people to engage with incentives. They dive into how tapping into core motivators—like achievement, competition, and recognition—can elevate channel partner loyalty and boost sales performance. The team breaks down the science of reward structures and explores why some programs thrive while others fall flat. If you’re curious about what really moves the needle, this episode is for you!

n this episode of Extu's The Mid-Marketers, we explore how Artificial Intelligence (AI) is transforming channel marketing. From automation to predictive analytics, AI tools like ChatGPT and Gemini are revolutionizing how brands engage their partners.

We’ll also share how Extu is already leveraging AI to enhance our marketing strategies, offering insights into the benefits and challenges of this technology. Whether you see AI as a game-changer or a challenge, this episode provides practical tips for navigating the evolving landscape of AI in marketing.

Tune in for key takeaways and strategies to harness the power of AI in your marketing efforts. Listen now and join the conversation on the rise of AI in channel marketing!

In this bonus episode of Extu's Mid-Marketers, Adam Dilbeck sits down with Keenan Meadows, a tactical program expert and director of client accounts, to dive deep into the world of gamification. Discover how gamification can transform your loyalty programs, boost engagement, and drive real results. Learn about best practices, case studies, and actionable tips to implement gamification in your B2B marketing strategy.