A direct conversation about ABM functions as part of a marketing strategy and operating model.  Part 6 in the CMO Series.

In this conversation you will learn:

• At it's heart - ABM is about sentiment
• ABM vs CBM - contact based marketing
• Practical approaches to ABM operations

The complete video is here: https://www.putitforward.com/cmo-series-part-6-account-based-marketing-abm

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A challenge conversation on the role of CMS's in personalizing engagement at scale.  Part 5 in the CMO Series.

In this conversation you will learn:

• Positioning CMS for success in your engagement plan
• What the hard and soft limits are of a CMS for tracking
• Leveraging sensors to see deeply into engagement

The complete video is here: https://www.putitforward.com/cmo-series-part-5-cms-content-personalization

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A deeper conversation in the series on marketing automation systems with a focus on the trap and how to stay customer focused.

In this conversation you will learn:

• The trap of metrics based marketing automation
• Bringing the audience into focus
• Hyper-personalized outcomes at scale

The complete video is here: https://www.putitforward.com/cmo-series-part-4-the-marketing-automation-trap

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A conversational blog on customer data platforms and synthetic CDP's for marketing.  Step through the challenges and approaches to mastering customer data in marketing.

In this conversation you will learn:

• Understanding the core challenges of a CDP initiative
• CDP approaches and options
• How to maximize value and minimize risk

The complete video is here: https://www.putitforward.com/cmo-series-customer-data-platforms-part-3

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A conversational blog on data wrangling for marketing.  A walk through of why the need for being able to access and organize the data is critical for every marketing organization.

In this conversation you will learn:

• How to spend less time getting the data your organization needs
• Why centralization is a key factor
• What's needed to scale this organizational function

The complete video is here:  https://www.putitforward.com/what-is-data-wrangling-cmo-series-part-2

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A conversation with CMO, Jim Mullarney and CDO, Mark Cowan where they step you through how to leverage first part data in your own marketing platform today.  

In this conversation you will learn:

• Why leveraging it can be the strategic differentiator in your success
• Where and how first party sits in your organization
• How to use it for success in marketing and customer experience

The complete video is here:  https://www.putitforward.com/first-party-data-the-cmo-series-part-1

Contact us at www.putitforward.com

Podcast description:

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com

A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.   

Learn how CMOs are outpacing their competition  based on data using the cutting edge approach of intelligent automation. . 

In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.

Visit us at www.putitforward.com