There's a right and wrong way to spy on your competitors marketing...

And when you do it the wrong way and try to directly swipe their marketings there's a lot that goes into that successful campaign that you can see.

So, in this episode we the things to avoid doing when when spying on competitors, and different places most people don't look to find a hidden treasure chest of proven angles and structures.

In this episode we discuss:

-Why funnel hacking has gotten more difficult

-How more complex marketing is harder to swipe effectively

-Understanding why a certain angle or structure works or doesn't

-What tools you can use to spy on competitors

-The value in magazines, news outlets and online media websites

-Why creating your own "playbook" from promos is gold mine

-If you're always just copying you'll always be behind

-What you need to understand about campaigns before swiping them

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Stress and overhwelm is a part of this game that no one can avoid...

Which means how we handle this overwhelm is a huge factor in not just success, but lognevity and reaching big goals too.

So, in this episode we discuss the fact and fiction of self imposed pressure, and how we can use it to learn, grow and become better freelancers and business owners.

As Tim Grover the famous trainer of Jordan, Kobe and Dwayne Wade says "Pressure is a privilege" and this week we discuss how we turn this into our advantage.

In this episode we discuss:

-The difference between perceived versus REAL stress in this game

-How to grow your capacity to handle stress with less overwhelm

-Why "the grass is always greener" mindset screws a lot of us up

-What to do about unrealistic deadlines with clients or in a biz

-Is there value in taking it "too far" for a period of time?

-The sneaky role people pleasing plays in stress

-What we each do to combat overwhelm with actionable tips

-Why setting boundaries with clients and biz partners lowers stress

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

You can't sell a product or service if demand and authority are missing from your marketing...

So in this episode we dive into different ways you can tap into pre existing demands, desires and use authority to sell more products or services.

Plus, we speak about tricks for business owners and freelancers to manufacture authority and demand for products and services.

As a marketing mentor of ours once said "I'm going to show you how to use the dark marketing arts, but for the light" and that's what we're doing in this weeks podcast.

In this episode we discuss:

-The way people use Joe Rogan and Huberman to create demand for their products

-How to transfer authority from clients to yourself as a freelancer

-One concept that allowed a supplement company to scale to 9 figures in 4 years

-The PR stunt Richard Branson used to sell out a punk music show in the UK

-Leveraging podcasts, amazon books and magazines to create authority

-It is better to tap into pre existing demand or create it for yourself?

-The "black hat" game of optics in marketing

-How freelancers wrecks their reputation by doing this ONE thing

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/