The New Generation Entrepreneur Podcast

De: Brandon Lucero
  • Resumen

  • You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
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Episodios
  • The 3 Most Underrated Elements Needed To Grow A Course Business
    Aug 27 2024

    I’ve been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I’ve experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don’t think I’ve ever heard them talked about together.

    Every successful entrepreneur selling online courses and/or consulting uses all three elements and they each make a massive difference in growth. Ready to hear the three underrated elements and how they work? I’m breaking it down in this episode! Listen in and discover the three elements you need for success, the Be, Do, Have model and how it can help you grow, the best way to figure out what’s working and what’s not, and the #1 thing to let go of.

    Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group on Friday, August 30th to answer YOUR questions about the elements needed to grow a course business. Register here to get access to the group and apply for a hot seat later this week - https://learn.brandonlucero.com/master-your-profitable-messaging

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    46 m
  • What Makes An Offer Irresistible
    Aug 20 2024

    We’ve built several irresistible offers over the years, and I’ll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus on how many modules to include and the number of bonuses – but this is your product. Not your offer.

    So how does it work? How do you build a HIGHLY successful offer?

    Listen in to this episode of The New Generation Mastery podcast and learn the #1 mistake people make when creating an offer, how I changed things up to make WAY better results, what to focus on data-wise to create each offer, and how to align your messaging with your product. Get insights into how we make no-brainer offers, provide tons of value, and create solid bonuses over and over again (and how you can do the same!).

    Want to dive deeper into this topic with me? I'm hosting a call in our private Facebook group on Friday, August 23rd to answer YOUR questions about crafting irresistible offers. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    24 m
  • Break Past That Waiting Game You're Playing Because It's Killing Your Business
    Aug 13 2024

    What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.

    Either of those sound familiar? If so, you’ll love this episode of the New Generation Mastery podcast! Listen to this powerful episode and learn why I don’t see myself as a coach, what “waiting” and “overthinking” can look like and how to move past it, helpful reframes you can use throughout the day and in your business right now, and examples and stories from my own business. It’s time to break past the waiting that’s holding you back!

    If you want the results you’ve been working so hard for… stop waiting and overthinking. These reframes have helped me and many of my most successful students. I hope it helps you, too!

    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

    Find me on:

    IG: @iambrandonlucero

    Facebook: https://www.facebook.com/IAmBrandonLucero

    Website: https://www.brandonlucero.com

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    34 m

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A Unique Approach To Standing Out

When I had no competition and was one of the top experts in my field, I could get away with any messaging I wanted to use.
Now that I’ve got 1,000 self-proclaimed “experts” in my field, I no longer stood out as the authority.

Since I started listening and reading Brandon’s materials I’ve completely upped my game when it comes to differentiation and can once again demonstrate my value and experience.

In fact, I’ll scrutinize every marketing message I read/receive or use for myself/family/business with an eye on what hooks my attention immediately AND what’s in it for me?

Using these two at a minimum increased my close rate and following a ton.

I do wish Brandon would write a book that I could hand to my two sons.

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