Episodios

  • Michael Pollan on the Mystery of Consciousness

    Michael Pollan on the Mystery of Consciousness
    Feb 23 2026
    Five years ago, Michael Pollan — the acclaimed author of The Botany of Desire, The Omnivore's Dilemma, and How to Change Your Mind — went looking for an answer to one of life's great mysteries: "How does three pounds of brain matter generate subjective experience?" The result is his luminous new book, A World Appears: A Journey Into Consciousness, which comes out tomorrow. Great journalists like Michael have a nose for story and a knack for timing. Both are on display in A World Appears. It's a page-turner teeming with maverick characters. It's a startling look at the emerging science of plant sentience. And it's an urgent exploration of a question we can't afford to ignore: Could consciousness — that is, "subjective or felt experience," the trippy miracle that when we open our eyes, a world appears — emerge in AI? * * * A World Appears is the Next Big Idea Club’s latest selection. To get an early copy, a personal note from Michael, and an invitation to a Q&A with him on March 10, become a member at nextbigideaclub.com⁠⁠. Code PODCAST gets you a super secret discount (spoiler: it’s 20% off). If you enjoyed this episode, check out our conversations with Antonio Damasio, David Chalmers (here and here), Sara Walker, Paul Bloom, Robert Sapolsky, Sam Harris, and Gaurav Suri and Jay McClelland. Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. We love getting fan mail. Sponsored By: Bitdefender — Get 30% off your plan at bitdefender.com/idea Factor — Head to ⁠factormeals.com/idea50off⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at granola.ai/idea Shopify — Start your $1/month trial at ⁠⁠⁠shopify.com/nbi⁠⁠⁠
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    1 h y 17 m
  • The Science of Change

    The Science of Change
    Feb 19 2026
    The only constant is change. You’ve heard it a thousand times. But here’s what the cliche leaves out: Change may be inevitable, but how you respond to it — and who you become because of it — that part’s up to you. Maya Shankar knows a thing or two about this. She’s studied change as a cognitive scientist, explored it on her podcast “A Slight Change of Plans,” and now written a book — The Other Side of Change — about how the hardest moments of our lives can transform us … for the better. In the book, she tells remarkable stories of people overcoming colossal change — debilitating diagnoses, amnesia, incarceration — and extracts universal lessons grounded in the latest science. “When a big change happens to us,” she tells us in this episode, “it can feel like a personal apocalypse of sorts. And that the word apocalypse comes from the Greek word apokálypsis, which actually means revelation. That etymology is instructive. Change can upend us, yes. But it can also reveal things to us.” * * * Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠here⁠⁠. Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠nextbigideaclub.com⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). That Tim Kreider essay we quoted is called “Reprieve,” and you can find it in his wonderful book We Learn Nothing. The George Saunders clip comes from his lovely conversation with David Marchese, co-host of “The Interview.” You can listen to it here. Sponsored By: Factor — Head to factormeals.com/idea50off and use code idea50off to get 50% off your first box Shopify — Start your $1/month trial at ⁠⁠shopify.com/nbi⁠⁠
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    52 m
  • Six Simple Rules for a Long and Healthy Life

    Six Simple Rules for a Long and Healthy Life
    Feb 12 2026
    Do you ever feel like you're drowning in health advice? Eat this, not that. Take this supplement, but only after popping this other one first. Here’s the good news: Most of it doesn't matter. In Eat Your Ice Cream, renowned physician Ezekiel Emanuel shares six simple rules for living longer — and gives you permission to ignore pretty much everything else. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠here⁠⁠. If you enjoyed this conversation, check out our interviews with Russell Foster, Tim Spector, Casey Means, Kelly McGonigal, Chris van Tulleken, and Eric Topol. Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at podcast@nextbigideaclub.com. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠nextbigideaclub.com⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Today’s episode is sponsored by Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. We’re also sponsored by Shopify. Start your $1/month trial at ⁠⁠shopify.com/nbi⁠⁠.
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    1 h y 11 m
  • A Practical Guide to Achieving Excellence

    A Practical Guide to Achieving Excellence
    Feb 5 2026
    If you’ve spent any time on social media in the last few years, you’ve probably noticed the rise of what Brad Stulberg calls “hustle-culture greatness” — influencers who promote labyrinthine morning routines, ruthlessly optimized habits, and ascetic self-discipline. “That is not excellence,” says Brad. “That is a bunch of elaborate kabuki that masquerades as the real thing.” The real thing is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. In a word, excellence. Today, we’ll teach you how to pursue it. Brad’s new book, The Way of Excellence, is out now. Pick up a copy on Amazon, Audible, or Bookshop.org. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠here⁠⁠. If you enjoyed this conversation, check out Brad’s last appearance on the show. Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at podcast@nextbigideaclub.com. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠nextbigideaclub.com⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). We have two great sponsors for today’s episode. The first is Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. The second is Shopify. Start your $1/month trial at ⁠⁠shopify.com/nbi⁠⁠.
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    1 h y 5 m
  • Does "Mattering" Explain Everything?

    Does "Mattering" Explain Everything?
    Jan 29 2026
    In her new book, ⁠Mattering⁠, Jennifer Wallace argues that our deepest crises — loneliness, anxiety, political rage — stem from a single unmet need: the need to matter. How did this happen, and what can we do about it? The Next Big Idea is now on YouTube! Check out our episodes ⁠here⁠. If you enjoyed this conversation, we think you'll like Jennifer’s previous appearance on the show, her episode of The Next Big Idea Daily, and Rebecca Goldstein’s book bite for The Mattering Instinct. Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Today’s episode is sponsored by Shopify. Start your $1/month trial at ⁠shopify.com/nbi⁠
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    54 m
  • The Superpower You Didn’t Know You Had

    The Superpower You Didn’t Know You Had
    Jan 22 2026
    You know that feeling when you meet someone and something just … clicks? Scientists have a name for it. They call it “interpersonal synchrony.” Turns out we subconsciously mimic other people’s movements, postures, facial expressions, and gestures. We even sync involuntary functions like heart rate, blood pressure, brain waves, pupil dilation, and hormonal activity. Kate Murphy, author of the forthcoming book Why We Click, says interpersonal synchrony — syncing for short — is our superpower. But there’s a catch. The same instinct that bonds us can also hijack us. Sponsored By: Shopify - Start your $1/month trial at ⁠shopify.com/nbi⁠ The Next Big Idea Club - Join a stimulating community for a year of learning and growth at ⁠nextbigideaclub.com⁠ If you enjoyed this episode, check out our conversations with Charles Duhigg, David Brooks, and John Colapinto. Want to connect? 🔗 Follow Rufus on ⁠LinkedIn⁠ 📖 Subscribe to our daily newsletter, ⁠Book of the Day⁠ ✉️ Send us an email: ⁠podcast@nextbigideaclub.com⁠ 🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub
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    49 m
  • ‘It’s a Real Company Run by Fake People’

    ‘It’s a Real Company Run by Fake People’
    Jan 15 2026
    Evan Ratliff started a company last summer. He and his co-founders came up with a name, hired a team, built a website, and launched an app. They interviewed interns, planned a company hiking trip, and fielded inbound interest from VCs. Normal startup stuff. Except for one thing: All of Evan's employees are AI agents. So are his co-founders. He's been documenting the journey on his podcast Shell Game — what works, what doesn't, and what it might tell us about a future where AI employees are everywhere. Sponsored By: Shopify - Start your $1/month trial at shopify.com/nbi
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    1 h y 5 m
  • CRYPTO: Is It Quietly Transforming the Global Economy?

    CRYPTO: Is It Quietly Transforming the Global Economy?
    Jan 8 2026
    As the co-founder and CEO of Circle — the fintech powerhouse that issues USDC, a popular cryptocurrency pegged to the US dollar — Jeremy Allaire has had a front-row seat to the crypto revolution. Circle now commands a market cap of over $20 billion, yet Jeremy insists it is still an "early stage company." Why? Because the true transformation of the global economy, he says, is just beginning. In this episode, Jeremy and Rufus discuss how the economic system is becoming “internet native," what happens when money becomes programmable, and why blockchain is the "major missing layer" of the internet. Sponsored By: Shopify - Start your $1/month trial at shopify.com/nbi — 🎁 Join the Next Big Idea Club and we'll send you a signed copy of Walter Isaacson's new book, The Greatest Sentence Ever Written. You’ll also get ad-free versions of this show, invitations to member-only Q&As, and the six best books of the year delivered to your door. Sign up at nextbigideaclub.com and use code PODCAST for 20% off. 🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub Want to connect? 🔗 Follow Rufus on ⁠⁠LinkedIn⁠⁠ 📖 Subscribe to our daily newsletter, ⁠⁠Book of the Day⁠⁠ ✉️ Send us an email: ⁠podcast@nextbigideaclub.com⁠
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    1 h y 17 m