In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists.

First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In this segment, April and Laura discuss Burrelles’ decision to retire its print monitoring services, PRophet’s integration of new Google AI models, and Meltwater’s newest AI features.

In the “What’s Up on Reddit?” segment, April and Laura read a post from one user who is lamenting the decline of dedicated beat reporters at many publications, in favor of employing generalists as news organizations continue to downsize. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries.

Read the PR News of the Week here: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/

Read this week’s Reddit post here: https://www.reddit.com/r/PublicRelations/comments/1enn00s/as_a_midish_level_pr_professional_working_in/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

On the podcast this week, our favorite hosts discuss two hot PR industry topics: competitive work environments and the future of local news. First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their first full-time PR agency job. Tune in as April and Laura share their advice to help this listener navigate her current role successfully — with the ultimate goal of finding a position elsewhere.

Later, our hosts discuss a recent initiative from Outlier Media in Detroit, which allows local readers to text the newsroom directly, access critical information, and talk directly to a reporter. April and Laura share their thoughts about the program, and why it might be the first step in preserving local news outlets as a critical community resource.

Check out the Outlier Media initiative here: https://outliermedia.org/txt-outlier/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown

On the podcast this week, April and Laura are catching up for a one-on-one chat about some recent trending topics impacting the PR industry and the future of work. First, your favorite hosts dissect an article from Business Insider, exploring PwC’s decision to cut back on their “Summer Fridays” perk. Tune in as April and Laura discuss the shifting power dynamics between employers and employees, why companies are cutting back on workplace wellness initiatives, and what these changes might mean for PR pros.

Also in this episode, we’ll introduce a new segment: What’s Up On Reddit? In this segment, April and Laura are taking it to the forums to discuss the recent topics trending for PR pros online. This week features a post requesting help with media list building, and includes our hosts’ expert tips for success.

Read about PwC’s announcement here: https://www.businessinsider.com/pwc-reduces-half-day-friday-benefit-for-uk-staff-2024-7?[%E2%80%A6]edium=social&utm_campaign=business-sf&utm_source=facebook

Read the Reddit thread referenced in this episode here: https://www.reddit.com/r/PublicRelations/comments/1e3yx3t/having_trouble_building_a_media_list_would/

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com.

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown