Special Guest Ryan Gottfredson

https://ryangottfredson.com/personal-mindset-assessment

In this thought-provoking episode of Podcast Profits Unleashed, I sit down with leadership coach, author, and researcher Dr. Ryan Gottfredson—whose work has deeply reshaped how I view personal and professional growth. If you’ve ever felt stuck or like something is holding you back (even if everything looks successful on the outside), this episode is for you.

We dive into the groundbreaking science of personal transformation—not focused on what you need to do, but who you need to be. Ryan makes a powerful case for being-based leadership, explaining that true, sustainable success begins by upgrading your internal operating system—the beliefs, mindsets, and emotional wiring running your life behind the scenes.

💡 Key Takeaways:

• Real growth doesn’t come from learning more tools—it comes from upgrading your inner wiring.
• Most leaders unknowingly operate from a place of self-protection, not value creation.
• Healing trauma is not just therapeutic—it’s essential to effective leadership.
• You don’t need a crisis to transform. Conscious, intentional reflection can spark the same growth.
• Podcasting is one of the most powerful ways to show up authentically and elevate your impact.

Ryan walks us through his 3-step framework for internal transformation:

1. Recognize your being side—the subconscious programming that shapes how you show up.
2. Awaken to its current quality by noticing how you react to things like feedback or discomfort.
3. Elevate it through intentional development—especially during life’s “heat experiences.”

We also explore the concept of vertical development and how most people (and even leaders) stay stuck at the base level—focused on safety, comfort, and belonging. The real magic happens when we move beyond personal gain to contribution and legacy.

This conversation left me both inspired and challenged—and I think it will do the same for you. Whether you're a coach, consultant, or entrepreneur, this episode is your invitation to stop doing more—and start becoming more.

🎧 Tune in and let's grow together.

Special Guest Robert Matzkin

www.Robmatzkin.com

In this powerhouse episode of Profits Unleashed, I sit down with serial entrepreneur and business strategist Rob Matkin—founder of over 16 companies and a man who’s had multiple successful exits. This conversation is a masterclass in scaling with clarity, courage, and focus—even when life throws you curveballs.

Rob opens up about his journey, from struggling with dyslexia to turning it into a superpower that shaped his leadership style and resilience. What started as a simple favor—giving a friend advice—quickly evolved into his purpose: helping entrepreneurs grow businesses that are both scalable and sustainable.

We dive deep into the traps many founders fall into, especially the infamous Superman Syndrome, and how trying to do everything yourself can be the biggest bottleneck in your business. Rob gets real about the importance of surrounding yourself with the right people—from co-founders to investors—and why you should never build a business alone again.

One of my biggest takeaways? Scaling doesn’t have to feel chaotic. Rob breaks down his ladder-based strategy for sustainable growth, starting with a detailed business audit across seven core areas and moving upward, one step at a time. It’s all about clarity, intentionality, and momentum.

We also explore the emotional side of scaling—those moments when fear creeps in, whether it’s hiring your first team member, fulfilling a massive order, or preparing to raise capital. Rob shares how founders can move past that fear and become truly investable by focusing on their team, their coachability, and their execution.

Key Takeaways from This Episode:

• I learned that doing everything myself isn’t a badge of honor—it’s a bottleneck.

• Building with the right co-founder and support team changes everything.

• Scaling is a process, not a leap—it’s one rung at a time.

• Investors care more about execution and coachability than just a flashy pitch.

• My fear is valid, but it shouldn’t drive the strategy.

🎧 And don’t miss my Tool of the Week, where I’ll share a game-changing resource for podcasters to streamline their production process!

SOLO SECTION

This week, I sat down with an extraordinary guest—Rob Matzkin, a serial entrepreneur who has founded over 16 companies and achieved multiple successful exits. Rob isn’t just a business strategist—he’s a true visionary who knows what it takes to scale, lead, and build companies that thrive, even in the face of serious adversity.

We dive deep into how to scale your business with clarity, courage, and focus, and Rob doesn’t hold back. From turning his dyslexia into a superpower to breaking free of the "Superman Syndrome" that traps so many founders, Rob’s story is both inspiring and actionable.

• I can’t scale alone. Rob reminds me (and you) that bringing on the right co-founder or team is essential—not just for growth, but for mental clarity and sustainability.

• I need to stop doing everything myself. The "I can do it all better" mindset is a growth killer. Delegation is leadership, not weakness.

• Clarity is power. Rob's step-by-step ladder method for identifying gaps in your business has changed how I view scaling.

• Investors look for more than just your idea. Team, coachability, and your ability to execute are what open doors (and wallets).

• I’m not the only one who feels fear. Rob normalizes the fear that comes with growth—hiring, scaling, funding—and shows how mindset shifts can move us forward.

We also explore what makes a business investable, how Rob structures his onboarding strategy sessions, and how he turned a simple conversation with a friend into a lifelong calling to help others scale.

Plus, at the end of the episode, I share my Tool of the Week—a podcasting lifesaver that simplifies editing, content creation, and repurposing: Descript. If tech overwhelms you, you’ll love this tip.

🎙 Subscribe to Profits Unleashed on Apple or Spotify, leave a review, and share this episode with a fellow founder who needs a dose of inspiration and strategic gold

Feeling overwhelmed with all the moving parts? Watch my free on-demand workshop, Your Six-Figure Podcast Blueprint, at podcastprofitsunleashed.com/free, and book your complimentary strategy call. Let’s take the pressure off and build your show the smart way.

Special guest Shannon Russell

Giveaways https://startyoursecondact.com

In this empowering episode of Podcast Profits Unleashed, I had the absolute pleasure of chatting with career transition and business coach Shannon Russell—also the brilliant author of Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life.

Shannon’s story is one of courage, clarity, and conscious change. After 16 successful years in the television industry, she made the bold decision to pivot into entrepreneurship, launching a franchise that gave her more time with her family—and more personal fulfillment.

We dove deep into the realities women face when trying to leave careers that no longer serve them, especially during midlife or motherhood. Shannon shares the most common fears her clients experience and how she helps them overcome analysis paralysis and self-doubt by aligning their passion, skills, and values using the UMAP career assessment.

What stood out to me is Shannon’s emphasis on research and realism. She reminds us that not every business idea is a good fit—especially if it conflicts with your lifestyle goals. I loved hearing her examples of how diving into the “day-to-day” of a business idea helps people avoid burnout before it begins.

We also discussed the dangers of diving into entrepreneurship without a clear plan—a mistake she sees far too often, especially among expats and creatives looking for a quick escape from their current path.

Shannon’s structured, tailored approach to coaching is a breath of fresh air. She helps her clients build businesses around their lives—not the other way around. Her message is clear: you can start a second act filled with purpose, but success begins with strategy, self-awareness, and support.

🎧 Key Takeaways:

• Leaving a successful career doesn’t mean starting from scratch—it means starting with intention.
• Passion + planning = sustainable entrepreneurship.
• Know your non-negotiables before building a business.
• "Learn before you leap" is not just advice—it’s a mantra for long-term success.

Whether you're craving more purpose or simply curious about your next move, this episode will leave you feeling inspired, informed, and ready to take aligned action.

SOLO SECTION

"Podcasting Powerups: 3 Pro Tips for Consistent, Confident Episodes"

Host: Karen Roberts

This week on Podcast Profits Unleashed, I’m flying solo and bringing you something I know will save your sanity: three podcasting lessons I learned the hard way—so you don’t have to.

Let’s face it: podcasting has a lot of moving parts. From tech glitches to last-minute guest cancellations, things will go wrong. But with the right systems in place, those hiccups don’t have to throw you off your game.

Here’s what I dive into:

✅ Pre-Flight Check Ritual Oh yes—I once forgot to press record on a stellar interview. It hurt. But now I never start without a two-minute pre-flight checklist. I run through mic setup, software, backups, and internet stability—just like a pilot. This one simple habit saves me from tech nightmares and awkward redo requests.

✅ Batch Record Solo Episodes Life happens. Guests cancel. Kids get sick. Your voice disappears. That’s why I batch solo episodes monthly, so I’ve always got content in the bank. Treat these as your secret weapon—quick, valuable, and 100% in your control. It’s how I stay consistent even when things go sideways behind the scenes.

✅ Follow Up Like a Pro Don’t assume your guest will promote your episode. They won’t—unless you make it easy. I always book a follow-up, send promo packs with ready-made content from their perspective, and make sure they feel like the star they are. That’s how we turn great interviews into lasting collaborations.

🔥 Key Takeaways:

• I always do a tech checklist before recording. No exceptions.
• I batch solo content so I’m never scrambling when life throws a curveball.
• I never assume guests will promote—so I give them everything they need to shine.

These little powerups have made my podcast sustainable, professional, and profitable.

Feeling overwhelmed with all the moving parts? Watch my free on-demand workshop, Your Six-Figure Podcast Blueprint, at podcastprofitsunleashed.com/free, and book your complimentary strategy call. Let’s take the pressure off and build your show the smart way.

Until next week, keep podcasting like a pro.