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The Power of Ad Attention – Effectiveness Through Attention Time
Nov 22 2023
Length: 48 mins
Podcast

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The Power of Ad Attention – Effectiveness Through Attention Time

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Summary
Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Field’s research on attention. They explore the impact of attention on memory and brand recall, as well as the different channels that attract attention, such as television, catch-up TV, and mobile phones. The conversation highlights the...

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