Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm.

Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time.

Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process.

Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards.

Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/ and by visiting https://lawtigers.com/

You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers.

TLDR:

• Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans.

• Grassroots and traditional mass media marketing play key roles in a firm's overall strategy.

• Tracking results is essential for success.