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The Price and Value Journey

By: Business RadioX®
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  • Summary

  • Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.
    © 2024 Business Radio X
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Episodes
  • Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm

    Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm
    Apr 17 2024
    Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry “Doc” Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray’s guest on […] The post Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm appeared first on Business RadioX ®.
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    Less than 1 minute
  • Should You Discount Your Services When You’re Starting Out?

    Should You Discount Your Services When You’re Starting Out?
    Apr 8 2024
    Should You Discount Your Services When You’re Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing […] The post Should You Discount Your Services When You’re Starting Out? appeared first on Business RadioX ®.
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    Less than 1 minute
  • Positioning From the Client’s Perspective

    Positioning From the Client’s Perspective
    Apr 1 2024
    Positioning From the Client’s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one’s value from the client’s perspective rather than merely […] The post Positioning From the Client’s Perspective appeared first on Business RadioX ®.
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    Less than 1 minute
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