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In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!

Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.

But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to handling pushback from the case managers and discharge planners.

We also dig into the nitty-gritty of contractual trip hazards, excessive commissions, retainer fees – we've all been there. Learn how to avoid these profit-margin pitfalls and why immediate payment to them might not be your best bet.

And here's the golden nugget, ticket, or child (movie reference...LOL):
Personalized marketing is your secret sauce! Know your value, communicate it like a pro, and watch those relationships bloom.

Tune in, take notes, and let's waltz through the world of paid referral agencies together. Remember, Start With Occupancy is not just a podcast; it's your backstage pass to senior living community success!

00:03 Introduction and Podcast Overview

01:35 The Sensitive Subject of Paid Referral Agencies

04:20 Understanding the Role of Paid Referral Agencies

07:11 When and How to Use Paid Referral Agencies

09:56 The Potential Pitfalls of Relying on Paid Referral Agencies

11:10 Choosing the Right Partner for Your Business

14:27 The Importance of Communication with Paid Referral Partners

15:00 Dealing with Criticism and Misunderstandings

16:07 The Dangers of Devaluing Your Community

16:48 How Much Should You Pay for Referrals?

16:58 The Importance of Communication and Understanding Your Market

17:22 The Risks of Over-reliance on Paid Referral Companies

17:39 The Importance of Retaining Control Over Your Business

20:58 The Dangers of 100% Contracts and Retainer Fees

23:42 The Importance of Generating Your Own Move-ins

25:51 The Importance of Understanding Your Value Proposition

28:46 Conclusion and Final Thoughts

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