• The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani

  • Feb 6 2024
  • Length: 1 hr and 14 mins
  • Podcast
The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani By cover art

The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani

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  • Summary

  • We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.

    With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.

    In this engaging conversation on Growth Marketing Camp, Obaid breaks down:

    🔥 The unique strategy behind HockeyStack’s streaming platform (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)

    🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)

    🔥 The secret recipe behind HockeyStack's content engine

    🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)

    Trust us on this, you do not want to miss out on this episode. Dig in!
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