In this episode, you'll discover:

• How we mentally prepare for productive LIVE EVENTS / SPEAKING
• Invest 50% of your preparation focusing on these 2 things
• Make it easy for the people to learn from you
• Stories move people out of their heads and into their hearts
• Commit to being TRANSFORMATIONAL - not just informational
• What to FOCUS on 5 mins before you take the stage
• Create a COMPELLING Call to Action that MOVES people

Episode Highlights

02:03 - An introduction to planning and executing live events, including immersions, marketing, and team building.

05:45 - The importance of consistency in repeating key messages.

07:33 - Developing continuing education for both patients and practitioners.

10:12 - Using frameworks and color-coding to help practitioners learn and stay on track, with a focus on creating a consistent and predictable outcome.

12:29 - Focusing on the right things during preparation for events, such as mindset and execution, rather than just working on a PowerPoint deck or presentation.

14:38 - Preparing for events by visualizing attendees' intentions and goals.

19:34 - The importance of clear objectives and measurable outcomes for events.

22:17 - Understanding patients' needs and delivering on both their wants and needs to create a compelling experience and long-term trusting relationship.

24:52 - Join Dr. Malcolm Rudd as he sits down with Sam Ogutucu, CEO of Medicloud, an IT solutions company based in Australia. Learn how Medicloud ensures regulatory compliance, offers strategic IT planning, and assists clinics in focusing on patient care. Sam also provides a compelling case study of how one clinic expanded from three to over fifty locations with his team's help. Whether you're in healthcare or business, this episode is packed with insights on leveraging technology for growth and compliance.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Medic Cloud please visit: mediccloud.com.au

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book –

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Resist the Tyranny of Distraction
• Step 1: Build a World-Class Chiropractic Practice
• Step 2: Do Whatever the Heck You Want To Do
• How to navigate the distractions in both your business and life
• Building a great business is going to take 100% FOCUS for a while

Episode Highlights

04:54 - The importance of vitalistic chiropractic colleges and the launch of a new club on Sherman College Campus.

07:13 - The importance of promoting chiropractic values and the significance of aligning actions with the mission and vision of chiropractic.

10:57 - The significance of focus and commitment in achieving success and producing meaningful results.

13:23 - Finding that fulfillment on purpose and with success being able to invest in other businesses as an equity partner and advisor.

15:41 - Drawing parallels from baseball, the key to success is like keeping you eye on the ball; being focused and productive.

18:03 - Focus is a binary concept. Either you are focused or distracted, and there's no in-between.

21:47 - How the lack of focus can lead to mediocrity, unfulfillment, and unfulfilled potential. Build a successful practice, then focus on other endeavors.

22:32 - Dr. Pete sits down with Success Partner, Dr. Clint Steele,to dive deep into the transformative world of Brain Based Health Solutions. Dr. Steele shares his inspiring journey from struggling practice to incredible success by shifting his focus towards the brain and nervous system. He discusses how this paradigm shift not only revitalized his practice but also enabled him to help other chiropractors make a bigger impact in their communities. From measuring brain function to improving patient outcomes and increasing practice referrals, Dr. Steele offers practical insights and powerful strategies.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Brain Based Health Solutions please visit: brainbasedhs.com

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Understand the difference between your muse and your avatar
• Marketing is messaging and you are the messenger.
• How to stop broadcasting and mobilize with your marketing message
• Speak to your target audience and you will pick up an additional 30% of the surrounding audience

Episode Highlights

00:48 - The importance of finding your gratitude in your practice and your life.

04:20 - Tailoring messages for specific audiences for connection and trust.

06:00 - Utilizing “you”messages to make your communication feel personal and relevant.

08:22 - Learning to speak directly to your ideal customer, whether in person or virtually, to elicit empathy and create connection.

12:44 - The difference between avatars and muses when it comes to your communication.

15:25 - Speaking directly to the patient or their representative when creating a message or offering.

17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches.

Resources Mentioned

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business