The Rest Is PR

By: Jacki Vause & Lyle Fulton
  • Summary

  • Join PR guru and CEO of Dimoso, Jacki Vause, and actor, musician and content writer, Lyle Fulton, for an in-depth look at what is still one of the fastest, most varied industries in the professional world - PR.


    Jacki and Lyle will be joined throughout the series by guests from a variety of industries, all of whom will present their own unique opinions on the world of PR and media relations. With a different area of the public relations landscape up for discussion each week, no stone will be left unturned!


    What Jacki and Lyle discuss...can be chosen by you! Get in touch via info@dimoso.com, or head to www.therestispr.com for more info!


    Views and opinions shared on this podcast are those of Jacki Vause and Lyle Fulton and do not reflect the views, opinions, or work undertaken by Dimoso PR.


    Hosted on Acast. See acast.com/privacy for more information.

    Dimoso
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Episodes
  • The Rest Is...The Jermaine Jenas Scandal & What The BBC Have Done Differently
    Aug 30 2024

    This week, Jacki and Lyle are discussing a topic that has had the whole country talking once again. No, it's not the Oasis reunion (although Lyle does his level best to mention this at every possible moment!) It is, in fact, the situation surrounding now former BBC presenter and Match Of The Day pundit, Jermaine Jenas, who was sacked last week after it was revealed by The Sun that he had sent inappropriate text messages to two female members of staff. Jenas later admitted to sending this messages in an interview with the same newspaper, something Jacki agrees was planned by Jenas' comms team who have reacted decisively to his sacking and the resulting fallout. Jenas may well be offered a lifeline if newspaper reports are to be believed, with TNT Sports, where he works as a freelance pundit and commentator, refusing to rule out his continued appearances after the upcoming international break. Tim Davie, meanwhile, is said to be 'deeply unhappy' with Jenas, and Jacki and Lyle praise the BBC's response to this scandal in this episode. Jacki outlines that the BBC have in essence behaved like any standard employer should when faced with this allegations about one of their employees, and Lyle agrees that, despite certain perspectives that Jenas has ultimately paid the price for the BBC getting their act together in times of crisis such as these, this is how everyone associated with the broadcaster should now expect to be dealt with should they behave improperly. Jacki analyses the continued fallout from the Strictly Come Dancing Scandal involving Giovanni Pernice and actress Amanda Abbington, with the latter coming under fire from Jacki for the interview she recently conducted with Krishnan Guru-Murthy. Lyle ultimately assesses the three different approaches taken by the people at the centre of the three most recent BBC scandals - Jenas and his immediate apology, Pernice and his coming-out-fighting approach, and Huw Edwards' ultimately futile silent strategy. All three approaches led to different levels of reporting on the repsective stories, although Lyle does admit the Oasis reunion may have helped Jenas' cause in this regard as well (he just couldn't help mentioning it again!)


    Artwork & music by Lyle Fulton


    Get in touch via lyle@dimoso.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

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    45 mins
  • The Rest Is...What Makes A Great Spokesperson
    Aug 23 2024

    This week, Jacki and Lyle discuss the importance of having a good spokesperson within your organisation, and what it takes to become a great spokesperson in general. Lyle analyses how important it is to be authentic in the delivery and tone of your message as a spokesperson, and Jacki lists the many excellent spokespeople that have appeared on the podcast so far. These include the phenomenal Chloe Davies, who Jacki continues to catch up with regularly, as well as the likes of Impact Guru Esther Stanhope, AgencyWise's Laura West, and the incredible Beatka Wójciak who has had to learn how to be the best possible spokesperson she can be after being thrust into the limelight by the creation of Chaos Cookie and her involvement with Apple through her game, Squarelets. Lyle and Jacki also discuss bad examples of spokespeople, and the importance of ensuring you are as confident and informative as possible even if you don't wholeheartedly believe in the message you are delivering. Lyle draws on his experience as an actor to offer advice to prospective spokespeople, and there is even time for a truly remarkable story from Jacki about how she ended up taking a job after losing a game of backgammon!


    Artwork & music by Lyle Fulton


    Get in touch via lyle@dimoso.com or info@therestispr.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

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    42 mins
  • The Rest Is...Media Bias - Who Do You Trust?
    Aug 16 2024

    This week, Jacki and Lyle discuss the current media landscape, with a particular focus on the slant taken on certain stories by a cross section of broadcasters and news outlets in the UK over the last few weeks. In an episode that touches on some very tragic subjects and where viewer and listener discretion is advised, Jacki and Lyle discuss the reporting of the recent tragic murders of 3 young girls at a Taylor Swift themed dance class in Southport, and how the immediacy with which the killer's ethnicity and heritage were reported has since contributed to flashpoints and riots up and down the UK. Lyle compares this situation to that of Sarah Everard, and the fact that the information reported about her killer, Wayne Couzens, didn't have anywhere near the same focus on his heritage and ethinicity, instead concentrating on his job as a police officer. Jacki ultimately discusses how the apparent bias being perpetuated by the mainstream media has informed the rise of independent social media news outlets, such as Dylan Page (otherwise known as News Daddy) who her son follows on TikTok. Lyle asks the question as to whether the vacuum that has been created by this increased mainstream bias has in essence been filled by these independent news reporter influencers, before inserting his trademark sporting analogy in his mention of Manchester United fan channel, The United Stand!


    Artwork & music by Lyle Fulton


    Get in touch via lyle@dimoso.com or info@therestispr.com

    More information at www.therestispr.com

    Follow us on Twitter - @TheRestIsPR


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    33 mins

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