The Road to Seven

By: Shelagh Cummins
  • Summary

  • Hosted by Shelagh Cummins, The Road To Seven is the diary of business strategy for women entrepreneurs - we meet you where you’re at in your business and champion you along the road to your vision. Women entrepreneurs are rewriting the rules for business strategy, leadership, success, money and impacting the world. Every. Single. Day.To learn more, visit: TheRoadToSeven.com
    © 2023 The Road to Seven
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Episodes
  • Scaling Up Sustainably: The Cheekbone Beauty Story
    Sep 30 2024

    In this episode, Shelagh Cummins dives deep with Jen Harper, the inspiring founder of Cheekbone Beauty. Jen shares her extraordinary journey from working in the seafood industry to creating a beauty brand that stands out for its commitment to sustainability, representation, and social impact. She opens up about the personal challenges she faced, the pivotal role of education, and how community support shaped her path. This conversation is packed with insights on the influence of Indigenous culture in business, the importance of transparency in the beauty industry, and what it really takes to grow a purpose-driven brand. Jen also reveals the strategies behind Cheekbone Beauty’s growth, the challenges of investment and scaling, and her exciting vision for the brand's future.

    Top Takeaways:

    • Cheekbone Beauty: More than makeup – it's a movement for sustainability and social impact.
    • Jen Harper’s Journey: It all started with a dream about Indigenous youth, fueling a mission to empower.
    • Education as Empowerment: Why education is at the core of representation and success.
    • Turning Struggles into Strength: How personal battles became a driving force for Jen's entrepreneurial journey.
    • Business with Heart: Indigenous culture shapes Cheekbone's values and business ethics.
    • Facing Industry Challenges: Tackling sustainability in the beauty world – one product at a time.
    • Investment Insights: The reality of scaling a business and why strategic investment matters.
    • The Power of Transparency: Building consumer trust through an open supply chain.
    • Retail Adaptation: What it really takes to partner with retailers and meet consumer needs.
    • What's Next: Cheekbone Beauty's ambitious plans for U.S. market expansion.

    Learn more about Jenn Harper and Cheekbone Beauty:
    www.cheekbonebeauty.com
    https://www.instagram.com/cheekbonebeauty/?hl=en
    https://www.facebook.com/cheekbonebeauty/
    https://twitter.com/cheekbonebeauty
    https://ca.linkedin.com/company/cheekbone-beauty
    https://www.youtube.com/channel/UCS-JpqTI-QdLv1vtCotPArQ
    https://www.tiktok.com/@cheekbonebeauty

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    43 mins
  • Good Debt Vs. Bad Debt - What Should You Do?
    Nov 14 2023

    “Debt does not mean you are bad with money, that you don't know how to do business, that you are not worthy. It is not something to be ashamed of. It's not something to feel guilty about. It just is.”

    - Shelagh Cummins


    Today we’re talking about debt, and the first thing I want to share with you is that it doesn’t need to be a word that brings on feeling of shame or guilt - debt is a tool, and in this episode of The Road To Seven Podcast I’m going to show you how to master it.


    I’m going to share with you a few examples of what bad debt is, and what can happen if you take on loans with high interest rates, and no opportunity for return on investment, or ROI. I’m also going to share examples from clients that I’ve worked with, who leveraged good debt in order to grow their businesses.


    No matter what, we all take on some form of debt at some point in our business journey, what’s important to remember is that you take on debt strategically, and you find a way to release the shame and guilt around any debt that you currently have, or will have in the future.


    In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

    • The difference between good and bad debt
    • The type of debt you may take on in order to grow your business
    • Strategies to pay down debt and let go of the guilt attached to it


    Highlights:‌ ‌

    00:01 Intro

    01:57 An invitation

    04:49 Bad debt

    09:18 The state of lending today

    10:40 Leveraging good debt

    13:09 Micro-lending

    13:51 Let go of the story attached to your debt

    Links:‌

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins
    Twitter: @shelaghcummins
    https://facebook.com/ShelaghCummins
    https://linkedin.com/in/shelaghcummins

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    14 mins
  • Cash Flow Is The Life Blood Of Your Business
    Nov 7 2023

    “Just because you have profit doesn't mean you have great cash flow, and the only way to know if you're in the clear with your cash flow is to be tracking it, seeing it, and following it.”

    - Shelagh Cummins


    Your cash flow is the lifeblood of your company. It ensures that your business can meet its day to day operations, and it also is a tool for you to expand and scale. However, what so many entrepreneurs believe to be true, is that your revenue is equal to your cash flow, and that does not work when unexpected expenses pop up, or you need to make a major investment in your business in order to scale.


    Tune in, because I’ll be taking you through the three biggest misconceptions about cash flow that I see entrepreneurs struggling with all the time. Your revenue is not equal to your cash flow, a profitable business does not mean that you have strong cash flow, and that cash flow problems can only be solved with more sales.


    We’ll also discuss your financial practices, and I’ll share my strategies for solid financial practices with you, so that you can confidently tackle any cash flow problems your business may face in the future.


    Believe me when I say that on today’s episode of The Road To Seven Podcast you’re going to learn everything you need to know about cash flow, and how to make sure you have more than enough to keep your business running smoothly.


    In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

    • My Google Sheets spreadsheet to track your cash flow
    • How to plan for unexpected expenses in your business
    • How to establish and maintain good financial practices


    Highlights:‌ ‌

    00:01 Intro

    02:00 Understanding the cash flow for your company

    03:52 Your revenue is not equal to your cash flow

    05:46 A profitable business does not mean you have strong cash flow

    07:02 Misconception: Cash flow problems can only be solved with more sales

    11:10 Cash flow and emotions

    13:22 Weekly time to review


    Links:‌ ‌

    Cash flow tracker: https://cummins.kartra.com/page/cashflow

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins
    Twitter: @shelaghcummins
    https://facebook.com/ShelaghCummins
    https://linkedin.com/in/shelaghcummins

    Show more Show less
    16 mins

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