Ayelet Fishbach PhD, is the Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON). She is an expert on motivation and decision making and the author of Get it Done: Surprising Lessons from the Science of Motivation. Ayelet’s groundbreaking research on human motivation has won her several international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award.

IN THIS EPISODE…Joe discusses with Ayelet, who has dedicated her life to the science behind motivation and most recently published a book they get into today, how to best set yourself up for success in your personal goal setting. In this conversation, you will understand how to set goals you will stick with, focus on success in the middle of the journey of your goals, as the beginning and end tend to be blissful, and of course, significant strategy and tips you can start using today.

🔍 Breakdown with Ayelet Fishbach: Chapter 1 (0:00): Introduction Chapter 2 (3:11) Creating an environment for goals Chapter 3 (10:10) Understanding how to craft goals Chapter 4 (18:17) Empathy gap Chapter 5 (23:32) Do and don’t goals Chapter 6 (31:38) Intrinsic motivation Chapter 7 (40:25) Recapping identifying goals Chapter 8 (49:13) Instant gratification Chapter 9 (54:47) Planning for future success Chapter 10 (63:55) Closing Remarks

Material Referenced in this interview: →Get It Done by Ayelet Fishback →https://www.ayeletfishbach.com

📞 Connect with Ayelet Fishbach →https://www.instagram.com/ayeletfishbach →https://www.facebook.com/ayeletfishbach.getitdone →https://twitter.com/ayeletfishbach →https://www.linkedin.com/in/ayelet-fishbach-b32a8b4

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