In this riveting Start With a Win part two episode join host Adam Contos and Professor Jay Barney as they dive deep into the transformative power of storytelling within organizations. Discover how culture change can lead to extraordinary business success, from Gillette's breakthrough in the Indian market to Procter & Gamble's empowering approach to feminine care. With compelling narratives and theatrical examples, like a "bread and water" dinner that turned a company's fortunes around, this episode offers a masterclass in leadership and innovation. Tune in to explore the secrets of engaging employees and revolutionizing corporate culture, ensuring that every listener walks away inspired to craft their own powerful stories for success.

Jay B. Barney is a Presidential Professor of Strategic Management and holds the Lassonde Chair of Social Entrepreneurship at the Eccles School of Business, University of Utah, and is a Senior Research Scholar at INSEAD. His research on firm resources, capabilities, and competitive advantage has been widely recognized, with over 200,000 citations. He has published over 100 articles and eight books. He has held various editorial positions, including editor-in-chief of the Academy of Management Review. A Fellow of both the Academy of Management and the Strategic Management Society, he has received numerous awards, including the Irwin Outstanding Educator Award (2005), Academy of Management Scholarly Contributions Award (2010), and the CK Prahalad Scholar-Practitioner Award (2019).

00:00 Intro
01:15 Replacing old with the new and must demonstrate the new…
04:01 Wow zero market share to 20% market share…
05:48 Break the past with a path to the future, path can’t be this!
07:30 A person has to build their OWN story…
08:07 There has to be this for doing a cultural change…
13:21 That was credible example of head and heart!
16:51 How long do you think a story will distribute through a company?
23:01 A massive aha moment…
24:25 I ask the question this way!

The Secret of Culture Change https://eccles.utah.edu/team/jay-barney/

⚡️FREE RESOURCE: 𝘞𝘩𝘢𝘵'𝘴 𝘞𝘳𝘰𝘯𝘨 𝘸𝘪𝘵𝘩 𝘠𝘰𝘶𝘳 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱? ➡︎ https://adamcontos.com/myleadership

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