Ep. 336: In this episode of Success in Mind, I chat with Kurian Tharakan, founder of Strategy Peak Sales and Marketing Advisors and author of the Amazon bestseller, 'The Seven Essential Stories Charismatic Leaders Tell.' We delve deep into the crucial role storytelling plays in business success, discuss the seven essential stories every business should tell, and explore how companies like Apple and Tesla masterfully use storytelling to captivate their audiences. If you're seeking to elevate your sales and marketing game, this episode is a must-listen!

Episode Links

Connect with Kurian Tharakan: http://strategypeak.com/

Get the Book! https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44

Show Links

Connect with Teri on Instagram: www.instagram.com/theteriholland

Work with Teri: www.teriholland.ca/consultation

Try Aura for 30 days: https://www.aurahealth.io/teriholland

Chapters:

00:00 Introduction to Story Complexes

00:17 Meet Kurian Tharakan

02:05 The Importance of Clarity in Messaging

06:01 Understanding Customer Motives

09:45 Kurian's Journey into Sales and Marketing

14:23 The Power of Storytelling in Marketing

18:44 The Seven Essential Stories

27:27 The Rise and Fall of a CD Rental Business

29:04 The Power of Storytelling in Branding

31:49 Seven Essential Stories for Business Success

34:55 Creating Value Through Story Complexes

37:50 Common Branding Mistakes and Their Solutions

41:50 Rapid Fire Questions and Personal Insights

45:29 Conclusion and Final Thoughts