Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.

Key Takeaways:

1. Introduction to Dolly DeLong:
   • Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.
   • She shares her experience of separating her photography and education businesses to better serve her audience and improve website clarity.
2. The Importance of SEO:
   • Dolly emphasizes the critical role of SEO in building a sustainable business, contrasting it with the fleeting nature of social media trends.
   • Crystal and Dolly discuss the challenges and rewards of focusing on long-term SEO strategies versus short-term social media tactics.
3. Real-World SEO Challenges:
   • Dolly shares her ongoing project of optimizing two separate business websites and the importance of clear messaging for different target audiences.
   • Crystal highlights the common misconception that simply having a website equates to good SEO, emphasizing the need for continuous optimization.
4. Introduction to the SEO Audio Summit:
   • Dolly introduces the free SEO Audio Summit, which features short, actionable tips from over 23 SEO experts.
   • The summit is designed to provide entrepreneurs with easy-to-implement strategies that can significantly impact their online presence.
5. SEO Bundle Details:
   • Dolly shares details about the upcoming SEO bundle, which includes over $2,500 worth of resources for just $97 during the initial launch period.
   • The bundle is designed for business owners who are ready to take their SEO to the next level, offering tools and strategies that can be implemented over time.

Listener Action Items:

• Sign up for the free SEO Audio Summit, starting on August 13th.
• Explore the SEO bundle, available for purchase starting August 19th, with early access for those on the waitlist.
• Join the

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Join me as I recap an eventful summer, blending personal adventures and business breakthroughs.

Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year.

Let's go SEO!

Key Takeaways:

1. Business Achievements:
   • Launched 2025 photo props, doubling sales from last June.
   • Website traffic nearly doubled, showing successful SEO efforts.
2. New Website Launch:
   • Introduced a dedicated site for the Simple and Smart SEO Show.
   • Joined an SEO bundle and audio summit.
3. Wix Partnership:
   • Became a Wix partner, aligning with new client projects.
   • Launched a new members area for the SEO squad.
4. SEO Bundle and Audio Summit:
   • Contributed to an upcoming FREE SEO Audio Summit starting August 13th.
   • Get my SEO first aid kit in the bundle - or in the SQUAD!
5. Amazon Strategy:
   • Embraced Amazon as a distribution channel, enhancing fulfillment.
   • Plans to update on Amazon's business impact.

Listener Action Items:

• Visit the new Simple and Smart SEO Show website.
• Join the SEO Squad for a free 20-minute brand interview.
• Stay updated on the SEO Audio Summit and SEO Bundle.

Connect with Crystal:

• Website
• Instagram
• LinkedIn

Subscribe, rate, and review the Simple and Smart SEO Show on your favorite podcast platform!

Send me a text!

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast.

Erin shares insider knowledge on building trust with Google and mastering SEO foundations.

Key Topics:

1. The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of staying current in the fast-paced digital landscape.
2. Google's Knowledge Graph: Learn how to leverage Google's Knowledge Graph to enhance your online visibility. Erin discusses how businesses can curate detailed information about their services and products to establish authority and trust with Google.
3. Maximizing Multimedia in SEO: Understand the role of podcasts, videos, and structured data in boosting your SEO. Erin highlights the benefits of hosting content on your website and using structured data to make your content more discoverable.

What you can do:

• Targeting Non-Branded Keywords: Learn why focusing on non-branded keywords can attract a broader audience and enhance your site's discoverability.
• Optimizing Internal Links: Find out how to use internal linking to guide users and improve your site's navigability, helping Google understand your content structure.
• Implementing Structured Data: Erin breaks down the process of using structured data to provide search engines with a clear understanding of your site's content, leading to better rankings.

Connect with Erin Sparks:

• Podcast: Edge of the Web
• Company: Site Strategics

Send me a text!

I’ve got thirty seconds to tell you about Wix Studio, the web platform for agencies and enterprises.

• Work in sync with your team on one canvas
• Reuse templates, widgets and sections across sites
• Create a client kit for seamless handovers
• And leverage best-in-class SEO defaults across all your Wix sites

Time’s up but the list keeps going. Step into Wix Studio to see more!

Listen on: Apple Podcasts Spotify

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!