The Simple and Smart SEO Show  By  cover art

The Simple and Smart SEO Show

By: Crystal Waddell
  • Summary

  • I'm working to create the best SEO podcast for entrepreneurs and small business owners who want to build better websites!

    This SEO-focused podcast shares new episodes weekly featuring emerging opportunities, and best practices mixed with fresh ideas related to SEO for websites, branding, marketing, and customer experience.

    WHY SEO?

    SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes.

    The best way to answer SEO questions is to think about what questions people are Googling - and answer that!

    Listen to this podcast and learn how you can make your website rank higher with a little time and effort each day!

    © 2024 The Simple and Smart SEO Show
    Show more Show less
Episodes
  • SEO and Digital Marketing: Tips When You Don't Get the Job
    Jun 9 2024

    Send me a text!

    Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search.

    Key Takeaways:

    1. Job Search Process

    • Define what you want in a role and understand top performers' traits. This helps target positions that align with your strengths.
    • Be honest on your resume and be prepared for practical tests to demonstrate your skills.
    • Continuously learn and adapt. Embrace opportunities to update your skills and stay current with industry trends.
    • Clearly communicate SEO's impact on business goals. Avoid jargon and focus on business outcomes.
    • Leverage AI tools and focus on strategy to stay in demand as the SEO landscape evolves.

    Personal Experience

    • I applied for an in-house SEO job and received valuable feedback from SEO for Hire and the hiring manager.
    • This helped me understand my strengths and areas for improvement.


    SPECIAL OFFER FROM SEO FOR HIRE:
    - Use code CRYSTAL50 for 50% off SEO for Hire's leadership playbook to enhance your management skills.

    THE SEO SQUAD IS OPEN FOR A LIMITED TIME TO NEW MEMBERS!

    Join my SEO Squad for Small Business Owners for $48/month.

    • We meet every Wednesday at 10 a.m. EST to discuss and optimize your website.
    • Access past challenge videos and audios inside the group.

    Support the Show.

    Search the Simple and Smart SEO Show podcast for something you heard! It's free!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

    Note:
    If you make a purchase using some of my links, I make a little money.
    But I only ever share products, people, & offers I trust & use myself!

    Show more Show less
    8 mins
  • How To Get Your SEO Dream Job W/ Recruiting Pro Josh Peacock
    Jun 5 2024

    Send me a text!

    In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire.

    I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like!

    Want to know the expectations of different SEO jobs and how much they make? (ME TOO!)

    We also talk about how the changes in technology and search may impact availability of SEO roles in the future.

    SEO Recruitment Tips For Businesses:

    • Map out the recruitment process for SEO roles.
    • Identify the traits of top performers.
    • Utilize DISC assessments (if legal in your country) to determine compatibility with existing team members.
    • Develop a thorough vetting process to sniff out SEO experience bluffs.
    • Avoid rushing recruitment; this results in bad hires at a high cost.

    SEO Recruitment Tips For Job Searchers:

    • A growth mindset is essential for success in the industry.
    • There's no fixed hierarchy in SEO roles.
    • Titles and responsibilities varying widely between companies.
    • SEO for travel is one in-demand industry.
    • Salary ranges for SEO roles is all over the place.

    More Insights For SEO Job Searchers:

    • A senior SEO director role is highly valued, with salaries up to 300K.
    • Josh suggested that the future of SEO roles lies in strategy and growth advising, rather than technical tasks.
    • Build your communication skills to talk with C-suite executives.

    Connect with Josh Peacock
    LinkedIn
    Website

    Use Code CRYSTAL50 to save 50% on SEO For Hire's SEO Leadership Playbook!

    How much does it cost to hire the wrong person?



    School of Podcasting -Launch, Grow, Monetize Your Podcast
    You’re don't know where to learn to podcast. Now You do. Click the link.

    Listen on: Apple Podcasts Spotify

    Support the Show.

    Search the Simple and Smart SEO Show podcast for something you heard! It's free!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

    Note:
    If you make a purchase using some of my links, I make a little money.
    But I only ever share products, people, & offers I trust & use myself!

    Show more Show less
    37 mins
  • Google Said What? Google Algo Leak + SEO Squad Inside Look
    May 28 2024

    Send me a text!

    Breaking news in SEO: The Google Algo leak!

    Join my FREE three-day SEO challenge for small business owners with websites.

    Breaking News: Leaked Google Document

    • Great articles from Michael King from iPullRank and Rand Fishkin
    • Highlights from the leak:
      - Google uses a "site authority index," contradicting their stance on DA
      - Google uses click data (nav boost) for ranking content, despite previous denials
      - Existence of a "sandbox" for new or sensitive sites
      - Use of Chrome visit data for ranking purposes
    SEO Insights from the Leaked Document

    • Twiddlers: Reorganize search results before presenting them
    • Authors can improve content scores
    • Local pages rank better due to relevance
    • Small Publishers: Devalued compared to larger sites


    Search The Podcast!

    Inside the SEO Squad

    • Weekly small group for business owners with websites
    • Get real support with Google Search Console and SEO
    • Importance of reviews and trust signals
    • Recommended using reviews apps
    • User Experience Interviews
    • Keywords and Blogging
    • Google Search Console Insights
      - Discussed indexing issues and seasonal business trends
      - Provided tips on resubmitting pages for indexing
    • Reading Search Engine Results Pages (SERPs)
    Join my FREE three-day SEO challenge starting June 4, 2024

    - Expressed passion for helping entrepreneurs understand SEO

    Interviews are back in June!

    Stay tuned for more insightful episodes and SEO tips!

    Support the Show.

    Search the Simple and Smart SEO Show podcast for something you heard! It's free!

    Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

    AFFILIATE LINKS:
    Start your Shopify Store!
    Quit guessing with your content! GET SURFER SEO!!!
    10,000 Jasper words FREE!
    Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

    Note:
    If you make a purchase using some of my links, I make a little money.
    But I only ever share products, people, & offers I trust & use myself!

    Show more Show less
    15 mins

What listeners say about The Simple and Smart SEO Show

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.