This week, Rebecca and Laura discuss Google's recent announcement to discontinue the use of third-party cookies within Chrome in response to the rising concerns over personal privacy.

Your big action item for the week are several action items to implement across your social media to increase engagement.

This week Laura and Rebecca discuss Instagram's recent announcement to suppress creators' TikTok videos and other third-party app videos when uploaded to Instagram Reels.

The big action item this week is navigating Sales Navigator and how to make the most of their advanced search fields when finding your target market.

Laura and Rebecca cover the clash between two tech giants and what that could mean for advertising as a financial professional. 

Your big action item takeaway of the week is targeting on Facebook and how to find a higher quality lead.

No guest this week as we all try to stay as socially distant as possible! Laura and Rebecca keep a healthy distance from one another while breaking down some strategies financial advisors and others in finance/wealth management can utilize to get new leads during this tumultuous time.  They go platform by platform to give you tips unique to each service that will help you find people that need help as financial uncertainty looms.  Take care of yourselves and we'll see y'all next week!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

This week, Laura and Rebecca discuss Reddit and changes they've made in their advertising model and guidelines.  They get into what exactly Reddit is, the rules they have for advertising and the targeting options available.  Then they sit down with Seth Chandlee from Chandlee and Sons Construction to learn about his business, discuss how social media has affected how he advertises, and his long family history of doing construction.

Also, Laura reveals the celebrity she would be best friends with and gets slightly disgusted at Rebecca's snacking habits. Plus, we laugh at some Shrek in Spanish clips.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

This week Laura and Rebecca discuss Augmented Reality, including what exactly it is, the platforms/apps that have used it or are starting to and all the ways it might affect businesses, social media and how customers interact with brands going forward.  

Also, they chat about LinkedIn introducing a stories feature, ask each other some icebreaker questions, discuss what's trending this week on Twitter and interview Alan Mishkoff, Founder and Franchisor of Granite Garage Floors.

This week Laura and Rebecca are joined by UPS store franchisee Joe Ferrari.  He discusses the challenges he faces in his business when it comes to staying active on social media and reaching and acquiring new customers. Also, the ladies get into a discussion all about ephemeral content covering what exactly it is, why it's important and how it can often feel hard to keep people's attention no matter how long the post lasts.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

This week Laura and Rebecca chat about influencer marketing and whether or not it's a trend that will continue.  They also ask each other some icebreaker questions, see what's trending on Twitter and then talk with Eric Pucciarelli from oXYGen Financial about how he approaches social media in his line of work.  A bit later, Eric faces the dreaded Wheel of Apps in Plead The Fifth!