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#265: If a lot of your social media content is made up of graphic designs, you’re missing out on opportunities to be seen. Currently (summer 2024) original videos and photos get the best reach on social media. In this episode, Britney shares when it makes the most sense to use designs in your social media content and when it doesn’t.

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#264: Need high quality content fast? This episode is for you. Just because you need to dive in and get it done quickly, it doesn’t mean your social media content has to be a mess. Host, Britney Crosson, teaches you exactly how to create 10 high quality short form videos for social media in just 2 hours. And she shares how you can do it if you want to talk on camera or if you don’t. This is a masterclass on this topic in just 20 minutes. You might want to take notes! We’d love to see your videos! DM the show on Instagram!

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#263: This social media feature is a game changer. If you haven’t been using it, get on board! Replying to comments with a video is an excellent way to show your credibility and likeability. It will also help increase visibility and engagement. Plus, it’s a fun way to interact with your social media followers. Host, Britney Crosson, explains all of the details in this quick solo episode.

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#262: Memes increase engagement and visibility on social media. They are highly shareable content, which is exactly what the algorithm loves. But it’s not just a fave of algorithms. People love them too. Fun Love Media Director of Design, Megan Colwell, is a meme queen. And she’s sharing all of the details you need to know about how to incorporate them into your marketing strategy.

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#261: Short form video is the most popular type of social media content right now. And if you want to grow, you should be using it regularly. Britney shares her top tips for creating high-quality video content that grabs attention in this session she presented for Social Media Day Houston 2024. Learn how to integrate your strategy and brand voice into short-form videos, film effectively with your smartphone, and determine the best posting frequency for maximum impact.

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This is going to be HUGE. Britney predicts that small businesses will be building mini media empires in the next five years as a way to blast content about their brand across the internet so that the business, the business owner, and the leaders in the business can benefit. It’s like having your own television programming. With content on YouTube, all social media platforms, and beyond, small businesses have an opportunity to now do what used to be reserved for big brands only. Britney shares an example scenario of exactly how a small business can build it’s own mini media empire in this episode.

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#259: How do performing arts organizations make their brands stand out on social media? Social Media Manager & Strategist, Dr. Trevor Boffone, answers this question in his new book, TikTok Broadway, and in this episode of Social Sunshine. Trevor is sharing 3 specific, actionable tips with Britney that any performing arts organization can use to increase visibility on social media. Broadway has had some huge standout moments on TikTok and other social media platforms, and Trevor shows us how organizations that aren’t on Broadway can use them as inspiration.

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#258: Listen for detailed instructions on how to use b-roll that you can easily capture on our smartphone and turn it into videos that increase your brand’s visibility exponentially! Host, Britney Crosson, uses these tactics and methods in the work they do at her agency, Fun Love Media, and in her own personal brand. If you don’t want to talk on camera all the time or if you need some ideas for a more efficient social media content workflow, this episode is a must listen.

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Interested in working with Britney’s marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/

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