"If you've got a working keynote that has structure that you've been honing for a while, you probably have the bones of a book." - Liz Morrow

"If you are someone who is highly entrepreneurial and you feel like you really value having a lot of creative control over the end product and you don't mind doing the hard, you know, kind of manual work of putting all of those systems in place and really championing your book yourself, then self publishing could be a great choice for you." - Ariel Curry

This week, Liz Morrow and Ariel Curry joined Grant to talk about the process of book writing for speakers. If you've ever thought about writing a book, this is the episode for you! Liz and Ariel have been at it as writers and editors for years, so they bring first-hand knowledge to the conversation about the process of writing and selling a book.

In this episode, Grant, Liz, and Ariel cover:

• 05:31 What’s involved in building a platform to sell a book?
• 08:34 Pros and cons of self-publishing vs traditional publishing.
• 12:53 How do you find angles to sell a lot of books?
• 14:19 Why are speakers positioned uniquely to write great books?
• 18:59 How does the book mapping process make a difference when it’s time to write?
• 20:42 What is the structure you recommend to writing a nonfiction book?
• 24:30 How do you use the book map to align your content as you write?
• 29:31 Are there ways to use AI to make the book-writing process easier?
• 32:41 Why should someone write a book?
• 35:14 Final advice for people still on the fence about writing a book.

"And these are people who have multimillion dollar businesses. They have 4 million Instagram followers. They've got multiple six figures of email subscribers. I mean, these are people who think would have all the justification in the world that they have something worth sharing, and they still worry, am I good enough?" - Liz Morrow

"The quality of the idea matters because people want something that is surprising. People want something that is new, and it's really hard to define." - Ariel Curry

Episode Resources:

• Buy Liz and Ariel's Book - Hungry Authors
• Follow Hungry Authors on Facebook
• Follow Hungry Authors on Instagram
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I'm really passionate about solving the same problem that they're passionate about solving. I have a unique ability that I'm willing to share."

How do you write your own story and become the speaker you've dreamed about being?

This week, Brittany Richmond and Jake White are answering that question and talking about when to scale your business, how to find your niche, and so much more.

“If you want to accelerate faster, then you need quality time with the people that buy what you offer. I need to partner with the perfect match, learn their language, how they're funded, what problems they have, whenever they book us, what are the hurdles they have to go through? And however it can make it so easy for them to bring us in, that's part of my learning curve."

During this episode, you'll hear about:

• 00:00 Jake’s background and the road to speaking
• 06:00 Jake’s story of founding Vive18
• 08:54 How Jake met his co-founder
• 12:53 What it means to create your own story
• 14:08 The power in living your message
• 18:05 Why you have to invest in your own career
• 20:32 How to find your people in your industry
• 24:34 Tips to accelerate your business and learning from the get-go
• 28:16 How to create value for your customers
• 32:55 What it looks like to support your decision-makers

“If you build the community, then your people are going to continue using you because you are the hub and where to go."

Episode Resources:

• Connect with Jake on LinkedIn
• Check out Vive18's Website
• Follow Vive18 on Instagram
• Subscribe to Vive18 on Youtube
• Connect with Vive18 on Facebook
• Follow Vive18 on TikTok
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Just show up and provide value and get to know us."

If you’re like most speakers, you’re probably wondering about AI. How should you use it? Should you be using it at all? And how do you make sure your authentic brand and story doesn’t get lost in the process?

This week, Pat Flynn is answering all of those questions and ALSO diving into what it's like being an event planner. How do event planners look for speakers? How do they make final decisions? Check out the full conversation!

"Short form video is like handing out Halloween candy, right? You have people coming to your house, you hand out candy, they move on to the next one. That's just people swiping, and when they move on to the next house, they kind of forgot about you already."

Grant and Pat also talked about:

• 03:22 What does your speaking business look like to date?
• 08:05 How does the format of content change the way it’s consumed?
• 11:06 What kind of prompts get you the best results when you use AI?
• 13:17 Why should someone consider using AI in their business?
• 20:07 When did you get into hosting events and what did that first one look like?
• 25:45 How do you think about finding speakers for an event?
• 29:12 Why showing up the spaces you want to be in matters.
• 31:26 Tips to get on event planners radars.
• 34:43 From an event planner, what makes a great speaker?
• 36:54 How do you build credibility with speakers before you make your selection.
• 40:20 Why it’s important to maintain quality relationships with other speakers.
• 44:10 Why the story you tell yourself matters, and how to change the narrative.

"When I first started, there were gatekeepers, there were people like, what are you doing here? Why are you trying to do this? And, like, who are, who are you to even do this? And I just, you know, just kept going and kept, you know, hitting that hammer across the value wall, and eventually, it broke, and people saw what I was actually here for, which is amazing."

Episode Resources:

• Visit Pat's Website
• Connect with Pat on LinkedIn
• Subscribe to Pat's YouTube Channel
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.