Do you feel resistance when you hear the word marketing?

So many people do.

They have hang ups and beliefs about marketing and it can get in the way of them being able to achieve success in their business and as a speaker.

I get it though, marketing can feel complicated, overwhelming and confusing.

But it doesn’t have to feel that way.

What if it could feel clear, and light and simple?

Because marketing is about showing your audience the problem you can solve for them, and making sure you stay front of mind, for when they decide to get that problem solved.

That’s what I’m hoping you get a sense of today, from my straight talking guest Chantal Cornelius.

Chantal has been helping service businesses attract new clients since 2000.

She also speaks to audiences around the world, showing them how to understand the emotional buying decisions made by their clients and how that translates into a stand out strategy for them.

Chantal also happens to be National President of the Professional Speaking Association, (at the time of this episode), so not only does she have golden nuggets to share about how to market yourself, but she has some speaking tips too!

What you’ll discover:

• How 7 year old Chantal started her on her quest to stand out.
• Why Chantal believes that USPs don’t work.
• How Chantal discovered the marketing strategy that works for her audience.
• What changes she has made to her marketing as a result.
• The test results for my marketing strategy revealed Iive.
• Ideas for effectively measuring your marketing.
• The three most important things that speakers need to get right with their marketing.
• How Chantal started speaking and ended up becoming the National President of the Professional Speaking Association.
• The three things that make a speaker memorable in Chantal’s experience.

All things Chantal:

https://appletreeuk.com/take-the-test/

https://www.linkedin.com/in/chantalcornelius/

https://appletreeuk.com/products/stand-out-strategies/

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Straight To The Top by Sarah Archer

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Have you got dreams of turning your years of experience, knowledge and wisdom into a new career as a speaker?

Well that’s exactly what Dr Rhona Morrison did.

She is a retired Forensic Psychiatrist, who worked in the NHS for 32 years, and the author of ‘I don’t talk to dead bodies’.

Her book takes you beyond the sensationalist headlines to show you just what happens in a world where mental illness occasionally makes good people do bad things. Rhona shares her often funny, at times downright bizarre, but consistently thought provoking experiences of delving into the minds of the real offenders she worked with as a leading forensic psychiatrist.

Born and bred in Scotland, into a working-class family, she has a grounded approach to life, with a generous helping of humour.

In this show you’ll find out about her writing journey and how transitioned from psychiatrist, to author, to cruise-ship speaker.

What you’ll discover:

• How Rhona became a forensic psychiatrist and what they do.
• The gift given by her disabled sister that enabled Rhona to be more effective in her job and inspired the book.
• Some of the stories from Rhona’s career in forensic psychiatry.
• The difference between dot-to-dot psychiatry and the art of psychiatry.
• How Rhona has brought light to a dark subject in her book and talks.
• What made Rhona want to get into cruise line speaking and how she did it.
• How speaking on cruise ships works from the speaker's perspective.
• How Rhona approached creating and testing the five talks she needed for her first cruise booking.
• The message Rhona wants her audiences to take home.
  

All things Rhona (including her book - I Don't Talk to Dead Bodies):

www.rhonamorrison.com

Books*:

This is Going to Hurt by Adam Kay

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Straight To The Top by Sarah Archer

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Just recently I’ve had people reach out to me with a bleeding neck, and what I mean by that is … they have a huge speaking gig less than three weeks away and they haven’t got a talk to give. So in this quick tip show, I want to give you a heads up on the problems with winging it and what to do instead.

In this show I’m covering:

• Why people wing their talk.
• The problems with winging it.
• The possibilities if you take a different approach.
• The principles of bringing it.

Enjoy!

If you'd like to watch the video of the episode, you can do that here.

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Thanks for listening!

To share your thoughts:

• share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Imagine the scenario, you’ve turned up to a speaking gig, or important presentation and your stomach is playing up, or you’re feeling foggy, and it’s not because you had a heavy night out. It’s just that it happens, and often at the most inconvenient times, and you don’t know why, and your Doctor hasn’t been able to tell you either.

So instead of feeling energised and ready to wow your audience, you’re feeling uncomfortable, maybe even embarrassed if your stomach has swelled up, and worried about delivering a sub par performance as a result.

I’ve had some stuff like that happen to me in the past, and I hated not feeling on top of my game. I also couldn’t get a solution, until a friend referred me to Margie Chavasse.

Margie is a holistic health practitioner using kinesiology, and she helps people overcome health issues that no-one else takes seriously.

She’s here today to share a different view on health, and some tips for staying healthy that might be a gamechanger for you and your performance.

What you’ll discover:

• Why Margie made the switch from Finance Director to Alternative Health Practitioner
• The signals your body is sending that most people ignore.
• How the minor health niggles you’re ignoring could be impacting your success and quality of life.
• Why conventional medicine doesn’t always have the answers.
• Why the aches and pains of old age are a myth.
• How your gut affects your head and brain fog.
• The three most important things people can do to maintain their health and performance.
• The resistance that Margie encounters and how she overcomes it in her messaging and speaking.

All things Margie:

Improve Your Gut Health Training

https://www.linkedin.com/in/margie-chavasse/

https://www.nrgholistichealth.com/

Books & Resources*:

The 7 Habits of Highly Effective People by Steven Covey

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
  
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

The question I hear most frequently from people, whether they’re starting out on their professional speaking journey, or they have been going at it for a while is this one …

“How do I get paid to speak consistently?”

All they’re getting is the odd few gigs, then tumbleweed. They want a pipeline of speaking gigs but they don’t know how to build it, or they’re trying and failing miserably.

That’s why in this show, I’m going to share the big obstacles to building your speaking gig pipeline, so that you can shortcut your journey to consistent speaking gigs.

Enjoy!

If you'd like to watch the video of the epsiode - please click here>>

What you’ll learn:

• The different ways to build your gig pipeline.
• The big issues that are preventing speakers from filling their calendars.
• A benchmark for how well your talk is performing.
• The big myth of representation.
• How you need to approach outreach.
• The huge mistake speakers make when they get interest.
• And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

[Free Download] The Five Levels of Pain (Identify the Trigger to Get Your Audience into Action)

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

· leave a comment below.

· Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

· Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.

· Subscribe on iTunes.

I was at the Speaker Summit and Speaker Awards in London a couple of weeks ago, and I wanted to share some of the advice and tips from the experts there on the day.

In this show I’m covering:

• The questions that can uncover speaking leads everywhere
• How to turn your LinkedIn profile into a gig magnet
• Standing in front of other people’s parades
• Make sure they remember your name
• Speaking like a conductor
• Industry tips from insiders

Enjoy!

If you'd like to watch the video of the epsiode - please click here>>

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

https://thespeakersummit.co/

https://www.linkedin.com/in/maria-franzoni/

https://www.linkedin.com/in/elliot-kay/

https://www.linkedin.com/in/rikkiarundel/

https://www.linkedin.com/in/loveldavincenzimc/

https://www.linkedin.com/in/simone-vincenzi/

Message Monetisation Workshop

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Please be aware that this episode does discuss the topics of death and suicide.

Each of us has a story to tell, but for many people no reason compelling enough emerges for us to embark on the journey to sharing that story with others.

But for some people, there comes a time where something happens and it ignites a burning desire to share their story, so that others can learn what we’ve discovered or avoid the pain that we’ve encountered.

That is what happened to Don Ryan.

He was a regular guy with a job as a therapist, and a family, who had lost some people he loved.

But when a third person he loved decided to die by suicide, Don knew, on all sorts of levels of his being, that he needed to share his story to help other people like him and contribute towards a big change.

That’s when he wrote a book called, ‘The Secret Struggle: Surviving the Suicide of a Loved One’, where he pairs his personal experience of losing three members of his family with the professional insights gained across three decades of work in the social services field.

After writing the book, Don knew he wanted to turn the book into a talk, both to share his message more widely, and as a means by which people could discover his book.

In this show we will talk about his journey and how he tackled creating an engaging and entertaining talk for this challenging topic.

What you’ll discover:

• Don’s own experience of losing someone to suicide and how it has impacted his life.
• Where his personal and professional experience intersect.
• How Don approached sharing his story and the challenges he encountered.
• How the current social conditioning around this topic affects the support that people get.
• Why the figures we have for numbers of suicides don’t reflect the real situation.
• The most important thing that Don believes needs to happen to start to turn the tide around this issue.
• The challenges Don faced in turning the book into a talk.
• How to make sure the audience gets relief when you are speaking about challenging topics.
  

All things Don:

www.thesecretstruggle.com

The Secret Struggle by Don Ryan on Amazon

Tik Tok: @the.secret.struggle

Instagram: don.ryan_the.secret.struggle

Facebook: The Secret Struggle: Surviving the Suicide of a Loved One

Books & Resources*:

Trinity by Leon Uris

Angla’s Ashes by Frank McCourt

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.

• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

This quick talk tip will help you avoid procrastination, move closer to your dreams and keep going when things feel tough.

In this show I’m covering:

• A reframing for the Field of Dreams
• Why we procrastinate when making decisions
• The antidote to inaction
• The greatest place to be in relation to making a decision
• The lesson from Steve Jobs
• Why you shouldn’t make assumptions about your audience.
• Three reasons you should keep going when it feels like no-one is paying attention.

Enjoy!

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Message Monetisation Workshop

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.