• Captivating Gen Z: Amex’s Strategy To Engage the Next Generation with Mary Ellen Jelenek
    Jul 9 2024

    In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies.



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    Hosted on Acast. See acast.com/privacy for more information.

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    28 mins
  • From Vintage to Visionary: Chief Creative, Brand, and Digital Officer Dmitri Siegel on AI, Gen Z, and the Future of Urban Outfitters
    Jul 2 2024

    In this episode of The Speed of Culture, Matt Britton interviews Dmitri Siegel, Chief Creative, Brand, and Digital Officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen Z consumers.



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    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com


    Hosted on Acast. See acast.com/privacy for more information.

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    38 mins
  • The Ultimate Game Plan: Dametra Johnson-Marletti on Microsoft’s Global Vision
    Jun 25 2024

    In this episode of The Speed of Culture, Matt Britton interviews Dametra Johnson-Marletti, Corporate Vice President, Gaming Consumer Sales at Microsoft. Dametra shares her insights on the evolution of the gaming industry, the importance of a unified company culture under Satya Nadella's leadership, and Microsoft's commitment to diversity and inclusion in gaming. Learn how Xbox is adapting to the future of gaming, focusing on consumer choice and accessibility, and how AI and cloud gaming are shaping the industry.



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    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com


    Hosted on Acast. See acast.com/privacy for more information.

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    29 mins
  • Game-Changing Design: How Canva is Redefining Creativity with Executive Creative Director, Cat Van der Werff
    Jun 20 2024

    In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, Executive Creative Director at Canva. Cat shares her journey from an aspiring artist in New Zealand to leading the creative direction at Canva. She also explores Canva's mission to democratize design, the importance of empowering individuals and enterprises, and the potential for AI to enhance human creativity.



    Follow Suzy on Twitter: @AskSuzyBiz

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    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com



    Hosted on Acast. See acast.com/privacy for more information.

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    24 mins
  • Airbnb’s Ultimate Destination: Exploring Extraordinary Experiences with Global Head of Marketing Hiroki Asai
    Jun 18 2024

    In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's exciting new Icons category.



    Follow Suzy on Twitter: @AskSuzyBiz

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    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com


    Hosted on Acast. See acast.com/privacy for more information.

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    28 mins
  • Navigating the Golden Age of Marketing with Vineet Mehra, CMO of Chime
    Jun 11 2024

    In this episode of The Speed of Culture, Matt Britton interviews Vineet Mehra, Chief Marketing Officer at Chime. Vineet shares insights on his transition from traditional CPG companies to tech-driven financial services, the importance of building future customers, and the rise of performance storytelling in modern marketing. Discover how Chime is revolutionizing banking for everyday Americans and why Vineet believes we are in the golden age of marketing.



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    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com



    Hosted on Acast. See acast.com/privacy for more information.

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    31 mins
  • Harnessing the Power of Reddit: CMO, Roxy Young on Innovative Marketing Strategies
    Jun 4 2024

    In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, Chief Marketing and Consumer Experience Officer at Reddit. They discuss the importance of mission-driven work, leveraging community engagement for brand affinity, and utilizing AI to enhance user and advertiser experiences.



    Follow Suzy on Twitter: @AskSuzyBiz

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    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com


    Hosted on Acast. See acast.com/privacy for more information.

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    25 mins
  • Setting the Bar on the Strip: CMO Eric Tosi on the Vegas Golden Knights’ Marketing Mastery
    May 28 2024

    In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, Chief Marketing Officer of the Vegas Golden Knights. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports marketing.



    Follow Suzy on Twitter: @AskSuzyBiz

    Follow Eric Tosi on LinkedIn

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    And if you have a question or suggestions for the show, send us an email at suzy@suzy.com



    Hosted on Acast. See acast.com/privacy for more information.

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    26 mins