The Spin Sucks Podcast with Gini Dietrich

By: Gini Dietrich Founder of Spin Sucks
  • Summary

  • We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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Episodes
  • Communications Is a Marathon, Not a Sprint
    Jul 30 2024
    There are no overnight successes in the Olympics or business. There are years of blood, sweat, and tears before success. Gini Dietrich points out that communications is a marathon, not a sprint, and shares key points in establishing a communications program that works for the long haul.
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    13 mins
  • All Right, Let's Talk About Talking About Politics
    Jul 23 2024
    Recently, Sticker Mule's Co-founder sent an expressly political email to the entire customer base of the company and then doubled down on the company X account. Whatever your political strip, there are messages that belong on company accounts and some that don't. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what kind of messaging belongs where, and how to be ready to communicate in a crisis.
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    13 mins
  • PR is Evolving, Not Dead
    Jul 16 2024
    The media environment is shifting and more brands are keeping a closer hold on their own narratives which means that PR pros need to adjust their approach. Gini Dietrich is talking about the new reality of Earned Media and how you can evolve with it on this week's episode of the Spin Sucks Podcast.
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    12 mins

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