How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients

— without manipulating, offering incentives, or even having to ask?

Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surrounding referral generation.

Stacey's developed a step-by-step process that will not only identify potential referral sources but will also encourage them to bring you more and more business...

and this is the cool part - you don't even have to ask!

Stacey's the AUTHOR of "Generating Business Referrals Without Asking" and she's the host of the Roadmap to Referrals podcast.

Takeaways:

• Discover why asking for referrals might be doing more harm than good
• The psychology behind why people refer others including the concept of the "happiness trifecta."
• How to make your referral sources feel like heroes

Listen up to transform your approach to building a thriving referral network.

Resources:
Connect with Stacey Brown Randall

Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!)

Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketing and, last but not least, lighting your beacon.

Episodes mentioned:

144. Relationship Marketing: The Marketing Strategy Our Content-Obsessed World Forgot to Mention – with Michelle Warner

127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim

10. Launch & Grow A Live Video Podcast – with Pieta Blakely

Resources

Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

https://awesomevideomakers.com/mic-drop-moments/

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes:

# 143. How to be more bingeable than Netflix

# 84. How to sell with a story

If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling.

In this episode, Patti unpacks how anyone can (and should) use story to make their messages stand out, whether they’re communicating online or in-person. ​

She also shares real, practical examples of stories used in everyday communication, as well as what motivated her to become a storyteller herself.

Patti’s a passionate advocate for storytelling because it’s a potent tool for communication and leadership.

Why? Because stories:

• Create emotional appeal that commands attention and compels audiences to lean in.
• Make abstract or complex ideas understandable, relatable, and memorable.
• Build connection, rapport, and trust that deepens relationships.

There’s a reason the world’s most admired brands and beloved leaders tell stories. Listen up to find out how you can put storytelling to work for you, too!

Patti's a storytelling consultant and author of award-winning books on persuasive communication and change leadership.

After 30+ years in advising some of the world's top brands, she started her own firm to help leaders and their teams harness story-driven communication to drive positive change.

Connect with Patti Sanchez

Whenever you're ready...

I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels.

Imagine having dream clients excited to buy from you because they've been pre-sold by your videos.

Learn more right here >

Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota.

They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain.

So they moved to the Florida Keys and completely transformed their careers.

Melinda launched her personal-coaching business and helped Ryan launch Good Karma Sportfishing.

And for anyone thinking that hanging out in the Forida Keys was all easy-breezy, just remember that they were starting all over again from scratch.

Stay tuned as Melinda shares how she helped Ryan's Sportfishing business stand out among the myriad of competitors and built up her own coaching business.

Melinda is a Business & Leadership Coach. She's the author of "Confidence Mastery for Couples" and host of "The Success Codes" & "Wake Up Call" Podcast.

Connect with Melinda Van Fleet

At Awesome Videomakers, we help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they've been pre-sold by your videos.
Learn more right here >

After you give a talk, or make a presentation, or make a video, what if no one remembers what you said?

What if after all your posting on social media people don't remembers a thing you shared...?

A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone!

Let that sink in: People can't recall 80% of what you say.

Whenever you create content, if all you do is share information people remember only 20% (or less)

Which begs the question, if all you're sharing is information, how are you bringing value?

So what can you do to make sure folks remember what you said?

Well, that's exactly what I'm covering in this episode - my simple 3-step process for ensuring that people remember you & your content
and think of you the next time they need what you offer.

Listen up!

It's time you got your butt on video. There, I said it. And you know it's true.

Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.)

It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from.

If they look at your website or your social media posts and there's no video anywhere, they can't tell who you are.

❌ They don't feel like they know you.
❌ They can't see your personality.
❌ They can't trust you yet.

But when you make something as simple as a one-minute video, all of a sudden they can see all those things - how you think, what you believe, whether or not you like cats (or maybe your a dog person)
all this simple stuff that adds up to relating to another human.

And if people can't relate to you as another human, then they aren't going to buy from you.

But, I know what you're thinking:
You're thinking "But video is too hard, takes too much time, costs a bunch of money - and I don't think I'm good on camera."

Well, in this episode I'm walking you through my simple 3-step process that anyone can do:
✅ that takes no time,
✅ takes no money,
✅ is super simple
and can turn anyone into a relatable, trustworthy human on camera...!

How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department?

That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block, founder of Tiny Marketing Agency.

Sarah simplifies B2B marketing for small teams with her innovative lean strategy, focusing on genuine connections over flashy tactics.

You'll learn how to streamline your efforts with just one dream client, one signature offer, one main social channel, one core content piece, two lead generators, and one gateway offer.

Sarah also shares practical tips for building trust and refining your offers through client interviews and sales transcript analysis.

Don't forget that you can join us live on the 4th Wednesday of each month for our monthly marketing forum series, where you can continue learning and connecting with experts.

Subscribe to be notified and also watch the live video replays

Don't miss out on Sarah's invaluable insights—visit sarahnoelblock.com and check out her Tiny Marketing Club for more resources.

If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home.

Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, and a whole lot less marketing.

Each week we're sharing short, 10-minute presentations with entrepreneurs who’ve discovered simpler, more impactful ways to connect with their customers.

In this first edition co-hosts Eva Y. Chen & Brad Powell are joined by Michelle Warner, Relationship Marketing expert (who's on a mission to design tiny companies that are built to last).

Get ready to elevate your customer engagement through the power of relationship marketing.

Takeaways:

• Michelle's map of the marketing landscape, from the warm, referral-like awareness at the heart of relationship marketing to the wide-reaching nets cast by traffic marketing.
• The alchemy of forging ideal networks, the gold standard for exponential business growth.
• Strategies for borrowing audiences and adding value in a way that leaves a lasting impact.

Resources:

Connect with Michelle Warner

Endless Video Ideas Guide