• EP 19 Are These Marketing Mistakes Stifling Your Business Growth?
    Dec 13 2023

    Failing to understand your target audience can be a big marketing mistake that hampers your business growth. It's really important to take the time to truly grasp the needs of your customers, their preferences, and pain points so that you can create marketing messages that actually work. By making the most of social media, setting clear goals, investing in SEO, and creating high-quality content, you can overcome this challenge and achieve marketing success.

    To learn more about what we do, please visit our website www.streetdog.ca

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    8 mins
  • EP 18 How to Land Your Pet Products on the Shelves of a Retail Giant
    Dec 3 2023

    Imagine the possibilities for a small pet business when their products are showcased by a major retailer. It's a gateway to incredible rewards and benefits, with game-changing impacts and advantages. 

    Now, let's turn this dream into reality. In this episode, we'll unravel the steps to land your pet products on the shelves of a retail giant.

    To learn more about what we do, please visit our website www.streetdog.ca

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    7 mins
  • EP 17 Types of Marketing You Need to Know to Promote Your Pet Brand
    Jul 25 2023

    In this episode, we’ll break down several different types of marketing that may benefit your pet business.

    By the end, you’ll understand the essential forms of marketing, and you’ll have a better idea of what makes sense for your pet brand.

    To learn more about what we do, please visit our website
    www.streetdog.ca


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    13 mins
  • EP 16 Harness the Power of Influencer Marketing: Tips for an Effective Campaign
    May 8 2023

    Even though influencer marketing is more popular each year, there’s still a lot of mystery around how these partnerships work.

    We’ll cover what influencer marketing campaigns can look like and how you can use them to grow your pet brand. We’ll discuss how to develop an effective influencer marketing campaign and and so much more. We’ll also go over some tips for finding the right influencers for your brand and navigating successful partnerships. 

    Make sure you stick around for the full episode because we have a very special guest who I’m going to speak with about their success with influencer partnerships in the pet industry. You definitely do not want to miss it!

    Special Guests Victoria and Farley

    • Website: https://justbeingfarley.com 
    • Instagram: https://www.instagram.com/justbeingfarley
    • Facebook: https://www.facebook.com/justbeingfarley
    • YouTube: https://www.youtube.com/@JustBeingFarley
    • TikTok: https://www.tiktok.com/@justbeingfarley


    To learn more about what we do and who we are, please visit our website streetdog.ca

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    33 mins
  • EP 15 Top Pet Industry Trends for 2023
    Jan 13 2023

    As a pet brand, staying mindful of industry trends and finding ways to address them within your marketing (when appropriate) is key to setting your business up for success in 2023 and beyond.

    Listen in on our latest episode where we dive into the Top 10 Pet Industry Trends for this year!

    To learn more about what we do and who we are, please visit our website
    www.streetdog.ca

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    14 mins
  • EP 14 How Mergers and Acquisitions Affect the Pet Industry Marketing Landscape
    Dec 15 2022

    As mergers and acquisitions within the pet industry continue to compound, the marketplace will inevitably shift. With large companies taking up more market share, smaller players will be forced to find innovative ways to connect with their prospective customers and deliver a superior experience to hold onto their market share.

    Listen in on our latest episode where we chat about how Mergers and Acquisitions Affect the Pet Industry Marketing Landscape.

    To learn more about who we are , please visit our website www.streetdog.ca

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    8 mins
  • EP 13 How to Perform Market Research for Your Brand
    Oct 5 2022

    With so much competition out there, it’s more important than ever that you understand your target customers and their pain points or motivations so you can develop products, services, and marketing campaigns that make them feel seen. 

     Market research is how you gather the information you need to do this effectively.

    Listen in on some great tips and tricks, and to learn more about us, visit our website at www.streetdog.ca

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    11 mins
  • EP12 Creative Ways to Grow Your Email List
    Jul 25 2022

    On this episode we are going to dive into creative ways to grow your email list.

    Email marketing is effective for any pet business. Whether you run an e-commerce business, a brick-and-mortar pet store, or offer pet care services.

    On this episode, we will also share with you some powerful strategies for growing your email list.

    To learn more about us, please visit our website www.streetdog.ca

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    12 mins