• The Temptation of the Apple, How did it corner its Markets? Audiobook by iServalan

  • Aug 22 2023
  • Duración: 13 m
  • Podcast

The Temptation of the Apple, How did it corner its Markets? Audiobook by iServalan

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  • Resumen

  • What does the power of Apple mean for the small independent podcaster?

    The power and influence of Apple in the podcasting industry could have both positive and potentially challenging implications for small independent podcasters. Here's how it could impact them:

    Positive Implications:
    1. Exposure and Discovery: Apple Podcasts has historically been a major platform for podcast discovery. Being listed on Apple Podcasts can provide small podcasters with exposure to a wide and diverse audience, helping them gain listeners and followers.
    2. Credibility and Validation: Being available on Apple Podcasts can lend credibility to a podcast. Many listeners associate Apple's platform with high-quality content, which can boost the perceived credibility of smaller podcasts.
    3. Accessibility: Apple's user-friendly interface and widespread adoption mean that many potential listeners are already familiar with using Apple Podcasts, making it easy for them to find and listen to independent podcasts.
    4. Standardized Distribution: Apple's support for RSS feeds as the distribution mechanism has helped establish a standardized format for publishing podcasts. This makes it simpler for independent podcasters to publish their content and have it accessible across multiple platforms.
    Challenges and Considerations:
    1. Discoverability: While Apple Podcasts offers exposure, the sheer volume of podcasts on the platform can make it challenging for smaller podcasts to stand out. Competition for listeners' attention is fierce, and discoverability can be an issue.
    2. Dependence on Platform: Relying solely on Apple Podcasts for distribution and growth might limit a podcaster's reach. Diversifying distribution to other platforms and promoting podcasts through social media, personal websites, and other channels is crucial.
    3. Monetization: Monetizing podcasts through advertising, sponsorships, or listener support can be a challenge for smaller podcasters, especially if they're not part of larger podcast networks that have established relationships with advertisers.
    4. Algorithm Changes: Changes to Apple Podcasts' algorithms or features can affect how content is recommended and discovered. Independent podcasters might need to adapt to these changes to maintain visibility.
    5. Platform Changes: Apple's policies and terms of service can impact podcasters, as seen with controversies related to content removal, censorship, and fees.
    6. Competing Platforms: While Apple is influential, other podcast platforms like Spotify, Google Podcasts, and Amazon Music have also gained prominence. Podcasters should consider a multi-platform approach to maximize their reach.
    To succeed as an independent podcaster, it's important to not solely rely on any single platform, but rather to develop a comprehensive strategy that includes content creation, promotion, engagement with listeners, and a strong online presence across various platforms.

    Welcome to the iServalan™ podcast www.tale-teller.club
    iServalan Homotech 23 AI is the artist in residence at the Tale Teller Club producing surreal artworks and audiobooks using AI and human hand. iServalan writes and reads some of our audiobooks and podcasts at the Tale Teller Club as she grapples with understanding us humans.
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