• In today’s episode, we interview Steve Perez, Founder and Chairman of Global Brands, an independent Chesterfield-based drinks business that includes hotels and restaurants – the award-winning Casa Hotel and Peak Edge Hotel.
• Discover how Steve’s Spanish roots and his father’s influence helped pave the way for him to become an independent beverage and hospitality baron in the UK drinks industry.
• Eavesdrop on the pivotal conversation Steve has with his then-area manager the pub he ran, which brought clarity on the next step he should take (this ultimately led Steve to start his first business).
• Seven minutes into this episode, a key success tip is revealed which helped Steve gain a major foothold in the alcoholic drinks market and allowed him to cut costs like online retail giant Amazon.
• Hear why being a little unconventional can be a blessing in disguise. Steve’s success hinged on introducing his clients to products that no industry insiders were accustomed to.
• Take note of how the not-so-perfect storm of [HIDDEN] and recession led to the almost-overnight demise his first business which was turning over £10 million.
• Revealed: Following the aftermath of liquidating theor business, most people would lic their wounds and give up. But Steve rode the wave of the drinks market to embark on a new venture which, in less than five years, grew to £60 million turnover (not too shabby).
• Have your notepad ready and listen to the ingenious way Steve got funding to help the cashflow for his jewel-in-the-crown drink brand, Vodka Kick, despite having zero credibility with the banks. The best part is: the funding came with zero interest payments.
• The masterstroke decision taken by the team at Global Brands boosted sales and reduced the competition’s market share. Feel free to add this to your business playbook (if applicable).
• Check the Sui genesis approach Steve (the Drinks Baron) Perez takes to attracting top talent to work for him in key areas of his business, which may work for you just as well as it has for Global Brands (hint: it has to be a win-win for both parties).

Press play to uncover concepts that will help your business scale, grow, and profit.

In this episode, we're excited to introduce a leading figure in the world of debt enforcement, Britena Clarke. With six years of experience in the field, Britena is the managing director of IL Recoveries, a company that has a wealth of expertise when it comes to the effective enforcement of undisputed debts. Over the years, Britena has provided invaluable protection to numerous businesses by recovering millions, allowing them to continue their growth and sustainability.

Britena's approach to debt enforcement is anything but generic. Her years in the industry has turned her into a specialist with a keen eye for detail and a robust strategy tailored to each case. Her work ethic embodies diligence and a commitment to excellence, making her an invaluable ally for businesses facing the challenges of unpaid debts.

Key Points:

Britena’s Trajectory to Debt Recovery Expert

• Explore how Britena has built her expertise in debt recovery over the past six years, guided by her mentor Peter Murray. Learn about the experiences and lessons that have shaped her into a respected professional in the field.

Achieving Work-Life Balance

• Gain valuable insights into how Britena has successfully balanced her professional and personal life. Learn how she has developed a thriving business while maintaining fulfilment and harmony in her personal life.

How IL Recoveries Can Help

· Britena walks us through the ethos of IL Recoveries and the services they offer. Learn how IL Recoveries supports creditors by providing the confidence and protection needed to effectively pursue overdue debts, ensuring a reliable and professional approach to debt recovery.

A Client-Centric Approach

· Dive into the core principles that define IL Recoveries, focusing on transparency and strong communication. Learn how these values drive their client-centric approach, ensuring that clients are well-informed and supported throughout the debt recovery process.

· Recommended Resources:

Visit IL Recoveries here at: www.ilrecoveries.co.uk

In the realm of communication, only a small number of individuals possess the depth of expertise and breadth of experience as our next guest. We are honoured to welcome a huge figure in the art of writing, public speaking, and storytelling. He’s currently leading courses at the University of Cambridge and serving as a Senior Research Associate at Jesus College, Cambridge.

Beyond his academic accolades, he is the visionary behind Creative Warehouse, a business communication agency that has propelled businesses from their early stages to multi-million-pound enterprises. His prolific writing has not only enlightened professionals through his series on communication but has also captivated readers with eight thrilling novels.

Please join us in welcoming a true maestro of communication, a mentor to many, and a storyteller extraordinaire, Simon Hall.

Key Points:

Simon’s background and career history

• Learn about Simon’s varied and colourful career from being a BBC broadcaster for 20 years to teaching at Cambridge University.

Imposter Syndrome is Part of Us all

• Simon takes us through how imposter syndrome can affect more people than we think, and how it can drive you forward.

The Power of the Voice

• Uncover Simon’s tips for using your voice in the professional sphere, and how you can sell your services through the power of your voice.

The Rules of Writing

• Simon takes us through some tips on how create effectively written copy.

Business and Personal Challenges

• Discover the challenges Simon has faced as an entrepreneur and in his childhood and how overcame them and how they shaped who he is today.

Recommended Resources:

• Check out Simon's website at https://thetvdetective.com/