The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has been in the flooring industry for 17 of those. A mix of retail and commercial, Matt is kicking some serious goals, and Clever Choice is helping him along the way.

Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way".
The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change.
Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs and how it will benefit the retail stores and the end user.

Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm."
With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range.

In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its own right.

In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients and family in the same space.

Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are looking forward to seeing where it goes.

Twelve months ago Matt Lugo decided to make the leap from Installer to Store Owner and now with two Andersens stores under his management, life is busy but a lot fun for the young man. In a similar story to almost everyone we speak to Matt bleeds flooring, straight out of school he entered the industry and hasn't looked back.
We are live on-site at Matt's Coorparoo store where they are just about to unveil a new event space, we meet the team and even get one of his young charges on for a chat. This was a fun episode where we discussed the future of the two stores and also the importance surrounding yourself with the right people to ensure success.

It's a year of change for Clever Choice and 2024 will see the inclusion of 4 new ranges in the Resilient Solutions range. Greg Harvey the QLD State Sales Manager joins Michael and Matt to unpack the range and what it means for the end user.