The Unlock Show

By: Zan Bennett
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  • Summary

  • An Exactius Production. We talk to experts about how to scale companies.
    Copyright 2024 All rights reserved.
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Episodes
  • #9 Paul Hurley: A Focus on Data-Driven Growth

    #9 Paul Hurley: A Focus on Data-Driven Growth
    Jul 8 2024

    Paul Hurley, and Zan Bennett discuss the need for good data systems that connect sales, marketing, and finance. They outline how robust data infrastructure is fundamental to scaling businesses efficiently. Paul gives an example from his past work to show how using accurate data can lead to big growth and a strong competitive edge.
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    16 mins
  • #8 Dan Hurwitz: Aligning Teams and Strategies for Mastering Startup Growth

    #8 Dan Hurwitz: Aligning Teams and Strategies for Mastering Startup Growth
    Jun 10 2024

    “Why do startups drown in chaos? Misaligned teams," says Dan Hurwitz.

    Dan Hurwitz, go-to-market expert and CRO, joins us to share his insights on scaling startups and aligning teams.

    Dan discusses the common pitfalls in early-stage companies, the shift from outbound calls to thought leadership, and the crucial role of a Chief Revenue Officer. Learn his strategies for achieving product market fit and optimizing customer success.
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    30 mins
  • #7 David Manela: Optimizing KPIs for Growth

    #7 David Manela: Optimizing KPIs for Growth
    Jun 10 2024

    In this episode, David focus's on the importance of setting the right KPIs at different stages of a company's growth. He explains how to transition from simple cost per click metrics to sophisticated lifetime value metrics and the strategic decisions behind them. Learn how to balance scalability and efficiency, and why aligning goals across departments is crucial.
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    23 mins
Marketing Economics
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