• Ep#6 - The Art of Conversion with Richard Moore
    Apr 20 2024

    In this episode, we sit down with Richard Moore, a renowned specialist in helping coaches, consultants, and solopreneurs thrive on LinkedIn. As the founder of the LinkedIn Accelerator Course and recogniaed as a Top Voice in his field, Richard has cultivated a community of over 200 members who consistently succeed in monetising their LinkedIn presence.


    In this master class episode, Richard shares his insights on creating compelling organic content that not only attracts attention but also converts leads into tangible earnings.

    We dig into the specifics of what types of content work best for lead generation and discuss the crucial steps that need to follow content creation to ensure profitability.


    Whether you're new to LinkedIn or looking to enhance your existing strategy, this episode provides invaluable advice tailored to help you master the art of conversion and make money using Richard’s proven techniques. Tune in to learn how to leverage your specialism into sustainable success on one of the most influential professional networking platforms.

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    1 hr and 2 mins
  • Ep#5 - Personal Branding - The Do's and Don'ts with Chris Do
    Apr 5 2024

    In this episode, join us as we dive deep into the world of personal branding with none other than the expert himself, Chris Do.

    Renowned for his innovative approach and deep understanding of brand building, Chris shares his invaluable insights and experiences to shed light on what personal branding truly entails. This episode is full of tips, secrets, and essential do's and don'ts that anyone looking to craft their personal brand should not miss.

    Chris begins by taking us on a journey through his own beginnings, revealing the motivations and challenges behind his decision to embark on a path of personal branding. His story is not just inspiring but also a testament to the power of determination and vision.

    A highlight of the episode is Chris's thought experiment on what he would do if he had to start his personal brand today, with absolutely no money in the bank. His response is not only enlightening but also packed with practical advice for listeners who might find themselves in a similar situation.

    Moreover, Chris delves into the art of storytelling and shares his top advice for those at the starting line of building their brand. According to him, sharing your story authentically is crucial, and he explains why it's the cornerstone of any successful personal brand.

    Whether you're just starting out or looking to refine your existing brand, this episode offers a wealth of knowledge and strategies that will help you navigate the complexities of personal branding.


    Join us as Chris Do unravels the truth about personal branding and guides you towards building a brand that truly represents you.


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    1 hr and 4 mins
  • Ep#4 - The Secret to Designing Successful Global Brands with Simon Dixon (DixonBaxi)
    Mar 23 2024

    We chat to Simon Dixon on the heart of brand creativity with our podcast. We discuss the creative principles that guide DixonBaxi when building some of the world's most renowned brands.

    Whether you're a budding designer, a seasoned marketing professional, or simply a brand enthusiast, this podcast promises to enrich your understanding and inspire your approach to brand building

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    55 mins
  • Ep#3 - Is Strategy a Must for Creative Output? (With Rakaa Taylor)
    Mar 18 2024

    In this episode, we'll explore how creativity and strategy work hand in hand to powerfully elevate your brand and business. Learn how to navigate the conflicts and restrictions of intentional design and turn them into impactful outputs.


    We are joined by special guest Rakaa Taylor, co-founder of Hip-Hop group Dilated Peoples and founder for brand and creative agency, ANGLES in Los Angeles, California.


    Get ready to unleash the full potential of your creative and strategic thinking.

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    56 mins
  • Ep#2 Building Brands or Boosting Sales? A Deep Dive into Marketing's ROI Debate
    Mar 18 2024

    In this episode we explore the crucial balance between long-term brand building and short-term sales boosting strategies. Understand the nuances of branding, marketing, ROI, sales strategies, and the key to achieving sustainable growth in a competitive marketplace. Whether you're a marketing professional, brand strategist, or business owner, this deep dive will equip you with insights on optimising your marketing investments for both immediate gains and enduring brand value. Join us as we uncover the strategies that lead to the most effective marketing outcomes, navigating the complexities of today's digital landscape.

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    57 mins
  • Ep#1 Purpose-Driven or Profit-Driven: The Confusing Crossroads
    Mar 18 2024

    In this episode, we dive deep into the evolving landscape of brand strategy with three leading brand strategists. As businesses navigate the complexities of modern markets, the debate between prioritizing purpose over profit or vice versa becomes increasingly relevant. This video explores how brands can align their core values with their financial goals to achieve long-term success. Our experts discuss real-world examples, share strategies for integrating purpose with profit, and predict future trends in branding. Whether you're a brand manager, marketing professional, or simply interested in the dynamics of brand strategy, this discussion will provide valuable insights into how purpose and profit can coexist harmoniously. Join us for a comprehensive exploration of purpose-driven branding, strategic planning, and the impact of social responsibility on profitability. Don't miss out on this essential conversation for anyone involved in brand development or interested in the future of marketing

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    47 mins