The Winners News Radio Network | Your Hosts Mike and David Husson

By: Coaches Mike and David Husson
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  • Raw -Real - Relevant ... Business and Personal Growth Strategies to Engage, Educate, and Empower Our Audiences to Maximize Their Potential...
    E3 Global Partners and The Winners News Radio Network, Podcast - Copyright 1988-2024 All rights reserved.
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Episodes
  • Be The Rock in The River on Your Buyers Journey

    Be The Rock in The River on Your Buyers Journey
    Jun 5 2024
    Believe You Can! The 90-Day Mono-Maniacs It's basic: Good morning, class! What does the water in a river "have" to do if a rock is in the middle of it? Correct... the water has to go around the rock to keep flowing. Your mission? Be the rock in the river of a client's buying journey. Yesterday's exercise was to take a look and evaluate the journey your prospects/buyers are on before they decide to buy your offering. Did you assess when it began and how it evolved into a sale...a new client? Did you notice that most of your sales resulted from 'nurturing' vs. a "one-call close?" Depending on when you make contact with a potential client...you may sell them now or later. Real estate is a good example... An agent: Some agents are fixated on getting a sale now, while others are fixated on a customer for life. Prospect One: Some folks decide it will be time to retire a year from now, and they want to downsize so they can travel more with fewer headaches. When does their buying journey begin and by knowing that, when would be a good time to market your services to them? Prospect Two: Now, some folks decided to downsize a year ago, and it's now time to put their house on the market. By knowing that, when would be a good to reach out to them and offer a helping hand? Let's now assume you have this retiree in your database. The question is... is the agent prepared to help them? Because the retiree is in the agents' database... ...will they call that agent to help them when the time is right for them to sell and buy? That depends on the agent's business fixation at the time of this message being written. Agent One: If the customer-for-life thing is a part of the agents' business plan... meaning they are consistently "nurturing" their database with value, the chances are good the prospect calls them for help. Agent Two: If the agent is ONLY looking for the sale now... your guess is as good as ours if the agent will get the retiree as a client. To be transparent... because Agent Two does not do what Agent One does... it does not mean that Agent Two will never get the retiree as a client because the agent could cold call (yikes) and run across the retiree or the retiree could have listed their house with a terrible agent who happened to call at the right time. The BIG question is... why not have the best of both worlds? To button this point up...and actions steps: If you want more certainty in your business... knowing the buying journey that people are on will give you that. When you are in front of the decision to buy and you are not obscure, you can dramatically improve the chances you will be the chosen one. The action steps that are highly recommended and easy, if you like easy: 1. Do a weekly email: Send value not a "pitch only" email. Did we say weekly??????? 2. Do a daily post on social. If you plan your email, you can take that email and post segments of it on social. (i.e. "5 steps to ___BLANK___ that will save you time and money." - Day 1, post step 1. Day 2, post step 2. and so on...) 3. Offer a "call to action" in your emails and posts: The PS on an email and social... 'learn more, comment, or subscribe'... 4. Do not think that emailing and posting weekly and daily is too much. The open rates on a decent email range from 25-40%. That means that 75-60% of the people may eventually open your email. Some NEVER! If you are concerned... call the Personal Injury Attorney who has up to 5 billboards every 2 miles on a freeway. You can call them with your iPhone or Android you bought because of the 1000 commercials and billboards you saw being offered by AT&T, T-Mobile...and Verizon. (Don't worry... these won't work for your business! Just sayin') #5. This should be #1 but for time and memory... clean up your database, get a decent CRM, and study the emails and posts of other creators and model them. To learn more... See the PPPPS below. If you need a loan to implement the above see the PPPPPS below as well. Minimally...do the work... it will make you rich and free! Now? Rock on...the rivers of opportunity await you! What are you willing to do? What choice will you make? When will you begin? Thanks and make it count today, Mike & David PS. Please pay this forward to a friend, family member, colleague, and of course, your business clients. PPS. Never forget: If you do what most of your competitors are NOT willing to do...you'll be able to do what most competitors won't be able to do...and that's having a thriving, profitable, long-term, and truly enjoyable business! PPPS. “The Fundamentals” - Like anything great worth achieving, there’s a beginning, a middle, and an end. We all would like to start as masters, but let the truth be known, it takes some simple yet powerful steps, the commitment to understand those steps, and “real work” to become all you want. PPPPS. Don't let ...
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    20 mins
  • Yesterday, Today, Tomorrow... The Buyers Journey...

    Yesterday, Today, Tomorrow... The Buyers Journey...
    Jun 5 2024
    Believe You Can! The 90-Day Mono-Maniacs It's basic: Are you on a client's journey or just the destination? What journey is your prospect/avatar on? (exercise at the end) Marketing is as much a science as it is an art. On Friday we talked about "shiny objects." ...you know ... those little things that grab our time and attention...(to remind you) ...our families, clients, competition, pain in the arse coaches, policy changes, emails (not these), phones, apps, cats, social media, likes, comments, Gary Vee telling us to post 133 x a day, dogs, spider webs, and lizards...are at an all-time high. These are glaring examples of a disease that we ALL must deal with day in and day out... and it is overwhelming. Your target market...has the same "shiny object" disease... The only difference is that they ... as "consumers" ... like you as a "consumer" ... ...when the need arises to solve a problem... or they are beginning to plan for something they need, want, or desire... They are on a journey... The challenge is that most business people intentional or not... ... don't participate in the journey because they only focus on the destination. "Ah...Yoda... tell me what do you mean?" Most marketing and salespeople focus solely on the "sale of the day" ... in other words... "Who will buy today?" They don't often, if ever, think about the journey most prospects are on. They hope that if they make a call or a post today... ...someone will buy today and if not... ....they look for someone else to buy "TODAY!" (admirable... but not enough)... You have to be in front of a train to get hit by a train. The art of marketing is the creation of the messaging when you push your brand to the marketplace. The science is the plan to push the messaging to the marketplace. Choose any successful brand ... and you'll notice one thing... THEY ARE CONSISTENTLY IN YOUR FACE OR ON YOUR FEED. You may not buy from them today... BUT ... when you're ready... and there's is a level of trust and credibility... ....you're buyin' baby!! Successful brands ... big or small... invest the time and resources to make sure that when a consumer is ready...they've done their job... They understand a buyer's journey... here it is for ALL of us: 1. We decide we need something... (if it's immediate...we buy now. If not...we go to step #2) 2. We begin planning and researching what and who will solve the problem, need, or desire. 3. Research is now done... we pick up the phone and buy! The BIG question is "Who" will we buy from? "mmmm, another great question oh good and faithful student!" We will buy from the most memorable brand. The brand that ... through our buying journey ... ...has educated, inspired, and equipped us with the knowledge to make the right decision to buy from them. It is important to remember... that BIGGER is NOT better... yes... it helps on the back end... ...but the front end is YOU! Today was about the journey... Tomorrow...we'll share some ideas that you can use immediately to get on the journey with your potential prospects. Here's a hint ... it is inside today's email message? Do this exercise now... don't just "THINK" ... write it down: Take your offering... put yourself in the client's shoes... think of their decision to buy what you're offering and list out the journey they will go through before they buy. "We want to buy _______... because it will solve this problem ______." What will they do 1st, 2nd, 3rd, and so on... So, take a minute and do the work... it will make you rich! What are you willing to do? What choice will you make? When will you begin? Thanks and make it count today, Mike & David PS. Please pay this forward to a friend, family member, colleague, and of course, your business clients. PPS. Never forget: If you do what most of your competitors are NOT willing to do...you'll be able to do what most competitors won't be able to do...and that's having a thriving, profitable, long-term, and truly enjoyable business! PPPS. “The Fundamentals” - Like anything great worth achieving, there’s a beginning, a middle, and an end. We all would like to start as masters, but let the truth be known, it takes some simple yet powerful steps, the commitment to understand those steps, and “real work” to become all you want. PPPPS. Don't let the overwhelm of marketing get in your way of building a thriving business...take your marketing and exposure skills to the next level, both offline and online, and if you're up to a 5-day challenge... go to www.e3digitalpartners.com PPPPPS. "Money is like oxygen... we can't live without it." Zig Ziglar - If you or you know someone looking for an additional income stream...we are looking for Referral Partners for our business capital division. We do alternative lending from start-up capital, lines of credit, and equipment finance to real estate investor loans for fix and flips ...
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    8 mins
  • Not Such Bright Idea…Be Careful!

    Not Such Bright Idea…Be Careful!
    May 31 2024
    Believe You Can!

    The 90-Day Mono-Maniacs It's basic: “Perform or you're out!" More than ever before... ...demands of our time, attention...from our families, clients, competition, pain in the arse coaches, policy changes, emails (no these), phones, apps, cats, social media, likes, comments, Gary Vee telling us to post 133 x a day, dogs, spider webs, and lizards...are at an all-time high. These are glaring examples... ... of the overwhelming number of excuses we can devise that keep us from taking actions to 'consistently' move our businesses forward. Call them ... "Shiny Objects" Back in the horse and carriage days...those little 'shiny devils' were only available at a jewelry store. Now? They are everywhere there's a vacant piece of property... ...and that vacant piece of property is between two ears...our mind! Our mind ... is so vast and powerful... that it came up with the idea of "AI". It is the largest piece of land in the world if not the universe. It can think, see, visualize in color and black and white, decide, contemplate, think scarcity or abundance... Simply said ... it rivals the 'most' powerful technologies ... with one exception... "Speed" ... if "AI" has taught us one thing... that whatever the mind of man can conceive...it is there for the taking. Given time...which for humans is scarce... we do can as well as "AI"... But... who has the time? Delegate that crap out! Let someone else do it. Let "AI" do it...and for 20 bucks a month... 24/7/365... that's 8760 #1's at McDonald's at a savings of $175,000! The "shiny objects" ... are there for the taking... ...they are the excuse most use to avoid behaviors critical to growth... ...and they are the most expensive part of any business. Why? Because it keeps us from 'doing' at least one thing ... at a time...that if done consistently over time...will create more than anyone could imagine. AL Williams...founder of AL Williams Insurance and what we know today as Primerica...famously said... "Just do it!" When you don't want to call ... "Just do it!" When an excuse shows up..."Just do it!" When you need to post... "Just do it!" When you get rejected..."Just do it...again!" When you make a sale... "Just do it...again, and again, and again!" Get it? "Just do it!" When now, for you, would be a good time to "Just do it!"? If you "Just do it!" ... and remove the 'shiny objects excuses' ... ...you can choose any jewelry store you want! "Hey, Google...find me the best jewelry store near me." What are you willing to do? What choice will you make? When will you begin? Thanks and make it count today,

    Mike & David PS. Please pay this forward to a friend, family member, colleague, and of course, your business clients. PPS. Never forget: If you do what most of your competitors are NOT willing to do...you'll be able to do what most competitors won't be able to do...and that's having a thriving, profitable, long-term, and truly enjoyable business! PPPS. “The Fundamentals” - Like anything great worth achieving, there’s a beginning, a middle, and an end. We all would like to start as masters, but let the truth be known, it takes some simple yet powerful steps, the commitment to understand those steps, and “real work” to become all you want. PPPPS. Don't let the overwhelm of marketing get in your way of building a thriving business...take your marketing and exposure skills to the next level, both offline and online, and if you're up to a 5-day challenge... go to www.e3digitalpartners.com PPPPPS. "Money is like oxygen... we can't live without it." Zig Ziglar - If you or you know someone looking for an additional income stream...we are looking for Referral Partners for our business capital division. We do alternative lending from start-up capital, lines of credit, and equipment finance to real estate investor loans for fix and flips or hard money. We are nationwide and the process is seamless and typically fast... just refer, go...and earn. Reply: "money partners" or call 954-256-1022 and let's chat. www.allfundingsources.com
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    5 mins
Leadership Economics Personal Success
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