Chris Willis and guest Michael Franklin, founder and executive director of Speechwriters of Color, dive into the complexities of communicating across a multi-generational workforce and navigating evolving workplace expectations.

Why it matters: Understanding how different generations interact in the workplace is crucial to fostering collaboration, increasing engagement, and driving organizational success.

The big picture: Good communication is universal, but tailoring messages to resonate with diverse audiences—across generational, geographical, and ideological lines—makes the difference between connection and miscommunication.

What’s next: Leaders and communicators must work together to bridge these gaps, ensuring every voice is heard while maintaining cohesion within the workforce.

Chris Willis and guest Monique Zytnik author of Internal Communication in the Age of Artificial Intelligence, and Chairman of IABC EMEA as they explore the changing landscape of internal communications in an AI-driven world.

Why it matters: Internal communicators are pivotal in aligning communication strategies with organizational goals, fostering engagement, and reducing costs.

• AI offers tools to enhance, not replace, human communicators, reinforcing their strategic role.

The big picture: Leadership must champion effective communication to shape company culture.

• Strategic internal communications are key in navigating tech-centric environments.

What’s next: Discover practical examples of AI integration and the future of storytelling in leadership.

• Monique Zytnik challenges communicators to influence leadership and question the status quo.

Chris Willis sits down with Rachel Adam, Head of Brand and Communications at Sonar, to explore the critical role of strategic communications in shaping and amplifying brand identity.

Why it matters: Strategic communications are vital for aligning brand and comms to drive business success.

• Effective storytelling can command the narrative and elevate your brand.
• Navigating internal and external messaging is crucial for maintaining a cohesive brand identity.

Go deeper: Rachel shares her journey through B2B tech PR and the key lessons she’s learned.

• From storytelling to navigating internal and external messaging, Rachel offers invaluable insights.
• Learn how to align brand and communications for business success.

What’s next: Tune in to learn how to command the narrative and elevate your brand through effective communication.