The World Class Leaders Show Podcast By Andrea Petrone cover art

The World Class Leaders Show

The World Class Leaders Show

By: Andrea Petrone
Listen for free

Get 3 months for $0.99 a month
Welcome to the World-Class Leaders Show. This podcast is designed for CEOs and Senior Executives who want to transform their organizations, lead change and build world-class teams. In this podcast, we deconstruct the success of world-class leaders and their transformational initiatives by sharing stories, insights, lessons, and the most effective strategies that can be implemented in the organization. This is your host. Andrea Petrone, an International Executive and Team Coach and Change Advisor to CEOs and Senior Executives, Facilitator and Keynote Speaker. He has more than 20 years of international and executive experience.© 2021 The World Class Leaders Show Economics Management Management & Leadership
Episodes
  • 218 - Why Even Successful CEOs Feel Stuck — and What to Do About It

    218 - Why Even Successful CEOs Feel Stuck — and What to Do About It
    Dec 15 2025

    Want to establish authority and lead with confidence from Day One as a CEO? Grab your FREE copy of “10 Foolproof Ways New CEOs Establish Authority From Day One” 👉 Download Now

    -------------------------------------------------------------------------

    From the outside, you look like a successful CEO. But inside, you feel the gap: more pressure, fewer real conversations, and almost no space to say what it’s really costing you.

    This quiet gap between the role everyone sees and the reality you live is where even the best leaders start to drift — not in a big breakdown, but through decision fatigue, overthinking, reactive leadership, and the sense that you should be further ahead by now.

    In this episode, I explain why even successful CEOs feel stuck, why 2026 will amplify this “CEO gap”, and why the real problem isn’t your capacity but your environment. I’ll also share why I created WCL21 — a high-level, intentionally small circle of CEOs — and how the right space can restore your clarity, confidence, and strategic altitude. If you want to learn more or join as a founding member, go to https://andreapetrone.com/wcl21.

    - Like my work? Follow or connect with me on LinkedIn: https://www.linkedin.com/in/andreapetrone/

    - Want to become a world-class leader? Join 140,000+ leaders who read my weekly insights here: https://www.andreapetrone.com/newsletter/
    Show more Show less
    10 mins
  • 217 - How Smart CEOs Turn Brand into a Real Business Asset (with David Aaker)

    217 - How Smart CEOs Turn Brand into a Real Business Asset (with David Aaker)
    Dec 11 2025
    Want to establish authority and lead with confidence from Day One as a CEO? Grab your FREE copy of “10 Foolproof Ways New CEOs Establish Authority From Day One” and start leading with confidence today! 👉 Download Now - https://bit.ly/10-foolproof-ceo-strategies ---------------------------------------------------------------------- In this episode of The World Class Leaders Show, host Andrea Petrone is joined by David Aaker, Vice Chairman of Prophet. Recognized as the father of modern branding, David is a renowned author of 18 books and over 120 articles, with more than 170,000 citations. He shares his updated thinking from the new edition of his book “Aaker on Branding”, highlighting how branding must evolve in a fast-changing world. David explains the dangers of short-term thinking, the power of building strong brand portfolios, and why branding is key for long-term growth and innovation. David shares how leaders can bring branding back to the center of business strategy by treating it as a long-term asset, not just a marketing tool. He explains why many organizations fall into the trap of short-term thinking and how this weakens brand value. David introduces his five key principles of modern branding, covering areas like relevance, loyalty, and brand portfolios. He also shows how branding plays a key role in driving innovation, building trust, and standing out in crowded markets. Throughout the conversation, he offers real examples and clear steps leaders can take to build stronger, more meaningful brands. What You’ll Learn in This Episode: 1. Why short-term thinking can damage brand value and business growth. 2. The five key areas that make up a strong and modern brand strategy. 3. How branding supports innovation and helps create new markets. 4. Ways to build trust and stand out in a crowded, skeptical market. 5. Why brand and company culture must work together for long-term success. 📘 Read “Aaker on Branding” - Unlock the essential guide to building powerful, strategic brands from David Aaker. 👉 Visit: https://prophet.com/2025/04/aaker-on-branding-second-edition/ Timestamps: [00:00] - Teaser and introduction of David Aaker [02:50] - What is new in the updated edition of Aaker on Branding [04:59] - The five key elements of modern branding [07:44] - Why branding is vital for disruptive innovation [14:49] - How to build trust and capture attention in crowded markets [22:51] - Real examples of brands that stand out and stay consistent [26:46] - How CEOs can treat branding as a long-term asset [30:33] - Branding in B2B and its connection to company culture [33:50] - Should brands take a stand on social or political issues? [38:56] - Final advice for leaders to strengthen brand strategy Follow Our Guest David Aaker: - LinkedIn: https://www.linkedin.com/in/davidaaker/ - Prophet: https://www.linkedin.com/company/prophet/ Follow our Host Andrea Petrone on: - LinkedIn: https://www.linkedin.com/in/andreapetrone - Website: https://www.andreapetrone.com - Instagram: https://www.instagram.com/andreapetrone_x/ Follow The World Class Leaders Show and Stay updated: - Subscribe to The World Class Leader Show: https://shorturl.at/E9WE7 - Newsletter: https://shorturl.at/dMRp6 - LinkedIn: https://www.linkedin.com/company/the-world-class-leaders-show/ - Website: https://www.andreapetrone.com/podcast/ - Spotify: https://shorturl.at/DSHUl - Apple: https://shorturl.at/JZAmQ ⭐If you're leading a brand or shaping strategy, this talk with David Aaker offers valuable insights on building strong brands, staying relevant, and driving long-term growth in a fast-changing business world.
    Show more Show less
    40 mins
  • 216 - Trust Is Collapsing in Leadership — Here’s How to Rebuild It

    216 - Trust Is Collapsing in Leadership — Here’s How to Rebuild It
    Dec 4 2025

    Want to establish authority and lead with confidence from Day One as a CEO? Grab your FREE copy of “10 Foolproof Ways New CEOs Establish Authority From Day One” 👉 Download Now

    -------------------------------------------------------------------------

    Trust is collapsing in institutions and leadership teams, and when your people stop believing you, execution falls apart.

    In this short solo episode, I unpack why trust is in crisis and what CEOs can do to rebuild it quickly and credibly. I talk about:

    • Why trust is the real currency of leadership and what happens to execution when it erodes

    • How overpromising and underdelivering quietly destroy credibility over time

    • Why silence and lack of transparency during restructurings fuel fear, rumours and attrition

    • How hypocrisy and misaligned actions (rewarding toxic high performers, ignoring values) kill culture

    • Three practical ways to rebuild trust fast: do what you say, communicate uncomfortable truths, and align words, actions and rewards

    If you’re leading in an environment where promises have been broken or engagement is slipping, this episode will help you treat trust as a strategic asset and rebuild it through integrity, transparency and aligned action.

    - Like my work? Follow or connect with me on LinkedIn: https://www.linkedin.com/in/andreapetrone/

    - Want to become a world-class leader? Join 140,000+ leaders who read my weekly insights here: https://www.andreapetrone.com/newsletter/
    Show more Show less
    9 mins
No reviews yet