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The World Class Leaders Show

By: Andrea Petrone
  • Summary

  • Welcome to the World-Class Leaders Show. This podcast is designed for CEOs and Senior Executives who want to transform their organizations, lead change and build world-class teams. In this podcast, we deconstruct the success of world-class leaders and their transformational initiatives by sharing stories, insights, lessons, and the most effective strategies that can be implemented in the organization. This is your host. Andrea Petrone, an International Executive and Team Coach and Change Advisor to CEOs and Senior Executives, Facilitator and Keynote Speaker. He has more than 20 years of international and executive experience.
    © 2021 The World Class Leaders Show
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Episodes
  • Why Brands Are Failing Consumers Today with Bob Neville
    Jul 4 2024
    Andrea interviews Bob Neville, a global retail business expert with over 30 years of experience working with iconic brands like Adidas, New Balance, and Under Armour. Bob shares invaluable insights on creating emotional connections with consumers, the power of storytelling in branding, and the importance of leadership in shaping brand identity and culture. KEY TAKEAWAYS Emotional connection with consumers is crucial for brand success, going beyond superficial community-building to create genuine relationships.Storytelling is a powerful tool for brands to differentiate themselves and create meaningful connections with their target audience.Leadership plays a vital role in shaping brand identity and culture, with leaders needing to visibly embody the brand's values and purpose.Frontline employees are the true face of the brand, making it essential to empower and engage them in the company's mission and values.Understanding the "why" behind a brand's existence is crucial for creating authentic connections and standing out in a crowded marketplace. BEST MOMENTS "If you don't have a story to talk about, what do you have to talk about? It comes down to price. And then you, if you haven't got a story, it's discount. And that doesn't take you anywhere." "The CEO is not the most important person in the company. It's the person interacting with your consumer." "As a servant leader, we're there to create environments for success, both for your staff and for the consumers and your board." "If you're not growing, you know, was it, they say, if you're not growing, you're dying." "Process, operational efficiency, combined with emotional engagement, equals success." ABOUT THE GUEST BOB NEVILLE - GLOBAL RETAIL BUSINESS EXPERT WHO DRIVES PROFITABLE GROWTH Bob Neville has for the last 32 years worked all over the world with leading sports and footwear brands including amongst others adidas, New Balance and Under Armour. From redefining operational processes to increase profits, to building high performance and highly engaged teams, Bob really understands the customer experience. The strategic global retail leader has made a name for himself driving growth and innovation, whilst transforming the retail landscape. Born in France, educated in the United Kingdom, currently residing between the United Kingdom and Hong Kong Bob has launched over 10,000 store concepts around the world. This experience has developed Bob’s keen understanding of global markets, and the specific nuances within cultures, worldwide. This wisdom only comes from spending extensive time physically immersed in various markets and sectors, gaining a global perspective of what it truly takes to drive growth and lead profitable businesses. Along with being a global business leader, Bob is also an active participant in creating a inclusive environment within the fashion apparel industry. Bob is a board member of Pride in Fashion (PIF), an NGO dedicated to supporting the LGBTQIA+ community. VALUABLE RESOURCES Like the show? Please leave or write a review on your favourite podcast platform! The World Class Leaders Show YouTube: https://www.youtube.com/channel/UC59dect0RJ5cuxIXsX7hCRw Let Andrea know your thoughts or share your comments via LinkedIn or via email For more information on Andrea’s work and access to other valuable resources, please visit the website If you don’t want to miss any episode and receive the full article in your inbox, subscribe today to our blog Need more? Book a 30 min call here: Need more? Book a 30 min call here: https://calendly.com/andreapetrone/strategy-call-30. ABOUT THE HOST My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.
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    46 mins
  • 142: Keeping The Entrepreneurial Spirit Alive in Organizations
    Jun 27 2024

    This week Andrea revisits a past episode, How To Preserve the Entrepreneurial Mindset in Your Organization. Andrea shares ‘the thing’ that keeps most CEOs he has had on the show up at night! He then discusses the four pieces of advice he would give to help tackle it. Andrea also gives an update on a network he is creating, drop him an email if you are interested in getting involved.

    KEY TAKEAWAYS

    • As a company develops and grows, entrepreneurial spirit can be lost.
    • Flexibility, agility and speed are all attributes of entrepreneurship that can get lost over time.
    • Innovation can easily be downgraded as a priority as a company grows, looking to protect what already exists rather than generating new ideas and opportunities.
    • Creating a culture that encourages risk and operates like a start-up is a way to continue to have an entrepreneurial spirit within your organisation.
    • If you encourage employees to question existing ways of working then you will foster a culture focused around innovation.
    • Try and identify one area in your organisation that if transformed, will have a big impact on your results.

    BEST MOMENTS

    "There is one thing that is quite consistent across the board”

    “As companies grow there’s definitely a tendency to get complacent”

    “You need to promote a culture that encourages risk taking”

    “There must be something somewhere that can be an incredible transformational element for the organisation”

    "That's what start-ups do, put the customer at the centre of their work...they have this relentless interest of creating value for the customers"

    VALUABLE RESOURCES

    Like the show? Please leave or write a review on your favourite podcast platform!

    Let Andrea know your thoughts or share your comments via LinkedIn or via email

    For more information on Andrea’s work and access to other valuable resources, please visit the website

    If you don’t want to miss any episode and receive the full article in your inbox, subscribe today to our blog

    Need more? Book a 30 min call here: https://calendly.com/andreapetrone/strategy-call-30.

    ABOUT THE HOST

    My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.



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    12 mins
  • 141: Why Double Standards Are Sabotaging Your Company Culture
    Jun 20 2024

    In this episode, Andrea highlights the issue of double standards and their impact on your team. He talks about why double standards kill culture and how to prevent double standards from happening, talking about what you can do as a leader to foster a positive and respectful culture for all.

    KEY TAKEAWAYS

    • Double standards occur when different sets of principles are applied to similar situations, particularly in regards to behaviour.
    • Double standards erode trust in leadership and demoralise teams.
    • Define clear behavioural expectations for your entire team.
    • Leaders have to adhere to the highest standard of behaviour, leading by example always.
    • Organisations can find it difficult to focus on behaviours, instead favouring performance and short-term goals.
    • Creative an environment where people feel like they can come to you to talk about poor behaviour.
    • Reward the right behaviours in your team, don’t take it for granted.

    BEST MOMENTS

    "Bad behaviour is bad behaviour, no matter who does it”

    “Double standards really kill culture”

    “Leaders must model the behaviour they expect from their team”

    VALUABLE RESOURCES

    Like the show? Please leave or write a review on your favourite podcast platform!

    The World Class Leaders Show YouTube: https://www.youtube.com/channel/UC59dect0RJ5cuxIXsX7hCRw

    Let Andrea know your thoughts or share your comments via LinkedIn or via email

    For more information on Andrea’s work and access to other valuable resources, please visit the website

    If you don’t want to miss any episode and receive the full article in your inbox, subscribe today to our blog

    Need more? Book a 30 min call here: Need more? Book a 30 min call here: https://calendly.com/andreapetrone/strategy-call-30.

    ABOUT THE HOST

    My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.

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    14 mins

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