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The World Class Leaders Show

The World Class Leaders Show

By: Andrea Petrone
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Welcome to the World-Class Leaders Show. This podcast is designed for CEOs and Senior Executives who want to transform their organizations, lead change and build world-class teams. In this podcast, we deconstruct the success of world-class leaders and their transformational initiatives by sharing stories, insights, lessons, and the most effective strategies that can be implemented in the organization. This is your host. Andrea Petrone, an International Executive and Team Coach and Change Advisor to CEOs and Senior Executives, Facilitator and Keynote Speaker. He has more than 20 years of international and executive experience.© 2021 The World Class Leaders Show Economics Management Management & Leadership
Episodes
  • 217 - How Smart CEOs Turn Brand into a Real Business Asset (with David Aaker)

    217 - How Smart CEOs Turn Brand into a Real Business Asset (with David Aaker)
    Dec 11 2025
    Want to establish authority and lead with confidence from Day One as a CEO? Grab your FREE copy of “10 Foolproof Ways New CEOs Establish Authority From Day One” and start leading with confidence today! 👉 Download Now - https://bit.ly/10-foolproof-ceo-strategies ---------------------------------------------------------------------- In this episode of The World Class Leaders Show, host Andrea Petrone is joined by David Aaker, Vice Chairman of Prophet. Recognized as the father of modern branding, David is a renowned author of 18 books and over 120 articles, with more than 170,000 citations. He shares his updated thinking from the new edition of his book “Aaker on Branding”, highlighting how branding must evolve in a fast-changing world. David explains the dangers of short-term thinking, the power of building strong brand portfolios, and why branding is key for long-term growth and innovation. David shares how leaders can bring branding back to the center of business strategy by treating it as a long-term asset, not just a marketing tool. He explains why many organizations fall into the trap of short-term thinking and how this weakens brand value. David introduces his five key principles of modern branding, covering areas like relevance, loyalty, and brand portfolios. He also shows how branding plays a key role in driving innovation, building trust, and standing out in crowded markets. Throughout the conversation, he offers real examples and clear steps leaders can take to build stronger, more meaningful brands. What You’ll Learn in This Episode: 1. Why short-term thinking can damage brand value and business growth. 2. The five key areas that make up a strong and modern brand strategy. 3. How branding supports innovation and helps create new markets. 4. Ways to build trust and stand out in a crowded, skeptical market. 5. Why brand and company culture must work together for long-term success. 📘 Read “Aaker on Branding” - Unlock the essential guide to building powerful, strategic brands from David Aaker. 👉 Visit: https://prophet.com/2025/04/aaker-on-branding-second-edition/ Timestamps: [00:00] - Teaser and introduction of David Aaker [02:50] - What is new in the updated edition of Aaker on Branding [04:59] - The five key elements of modern branding [07:44] - Why branding is vital for disruptive innovation [14:49] - How to build trust and capture attention in crowded markets [22:51] - Real examples of brands that stand out and stay consistent [26:46] - How CEOs can treat branding as a long-term asset [30:33] - Branding in B2B and its connection to company culture [33:50] - Should brands take a stand on social or political issues? [38:56] - Final advice for leaders to strengthen brand strategy Follow Our Guest David Aaker: - LinkedIn: https://www.linkedin.com/in/davidaaker/ - Prophet: https://www.linkedin.com/company/prophet/ Follow our Host Andrea Petrone on: - LinkedIn: https://www.linkedin.com/in/andreapetrone - Website: https://www.andreapetrone.com - Instagram: https://www.instagram.com/andreapetrone_x/ Follow The World Class Leaders Show and Stay updated: - Subscribe to The World Class Leader Show: https://shorturl.at/E9WE7 - Newsletter: https://shorturl.at/dMRp6 - LinkedIn: https://www.linkedin.com/company/the-world-class-leaders-show/ - Website: https://www.andreapetrone.com/podcast/ - Spotify: https://shorturl.at/DSHUl - Apple: https://shorturl.at/JZAmQ ⭐If you're leading a brand or shaping strategy, this talk with David Aaker offers valuable insights on building strong brands, staying relevant, and driving long-term growth in a fast-changing business world.
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    40 mins
  • 216 - Trust Is Collapsing in Leadership — Here’s How to Rebuild It

    216 - Trust Is Collapsing in Leadership — Here’s How to Rebuild It
    Dec 4 2025

    Want to establish authority and lead with confidence from Day One as a CEO? Grab your FREE copy of “10 Foolproof Ways New CEOs Establish Authority From Day One” 👉 Download Now

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    Trust is collapsing in institutions and leadership teams, and when your people stop believing you, execution falls apart.

    In this short solo episode, I unpack why trust is in crisis and what CEOs can do to rebuild it quickly and credibly. I talk about:

    • Why trust is the real currency of leadership and what happens to execution when it erodes

    • How overpromising and underdelivering quietly destroy credibility over time

    • Why silence and lack of transparency during restructurings fuel fear, rumours and attrition

    • How hypocrisy and misaligned actions (rewarding toxic high performers, ignoring values) kill culture

    • Three practical ways to rebuild trust fast: do what you say, communicate uncomfortable truths, and align words, actions and rewards

    If you’re leading in an environment where promises have been broken or engagement is slipping, this episode will help you treat trust as a strategic asset and rebuild it through integrity, transparency and aligned action.

    - Like my work? Follow or connect with me on LinkedIn: https://www.linkedin.com/in/andreapetrone/

    - Want to become a world-class leader? Join 140,000+ leaders who read my weekly insights here: https://www.andreapetrone.com/newsletter/
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    9 mins
  • 215 - The CEO’s New Playbook for Digital Transformation with Alex Adamopoulos

    215 - The CEO’s New Playbook for Digital Transformation with Alex Adamopoulos
    Nov 27 2025
    Want to establish authority and lead with confidence from Day One as a CEO? Grab your FREE copy of “10 Foolproof Ways New CEOs Establish Authority From Day One” and start leading with confidence today! 👉 Download Now - https://bit.ly/10-foolproof-ceo-strategies ---------------------------------------------------------------------- In this episode of The World Class Leaders Show, host Andrea Petrone speaks with Alex Adamopoulos, Forbes Business Council Influencer at Forbes Boston Business Council, Chairman & Chief Executive Officer at Emergn, a seasoned executive with over 30 years of experience in business transformation. Emergn, a global digital business firm that has helped major companies through their transformation journeys. Alex is recognized as a thought leader and contributor to industry discussions, including writing for Forbes. He shares insights on why many transformations fail, the importance of a product-led approach, and how AI can enhance learning and drive human-centered value in organizations. Alex shares how leaders can drive successful transformations by embracing a product-led approach, where teams work together to create value through continuous, incremental delivery. He explains why many transformation efforts fail, often due to disconnected leadership and unclear goals. Alex highlights the importance of building the right capabilities, encouraging experimentation, and using AI to enhance learning. He also discusses how a mindset shift in leadership can help organizations adapt and thrive in today’s fast-evolving business world. What You’ll Learn in This Episode: - Why many transformation efforts fail and how to avoid common pitfalls. - How to build a product-led organization through incremental delivery. - The importance of leadership alignment and clear value creation. - How AI can support learning and drive human-centered value. - Why investing in skills and capabilities is key to successful change. Timestamps: [00:00] - Teaser and introduction of Alex Adamopoulos [02:25] - Why do many transformation efforts fail? [04:15] - The role of silos in organizational transformation [08:08] - The concept of a product-led organization explained [11:52] - Mindset shifts leaders need for a product-led organization [17:35] - Building capabilities and skills for successful change [21:17] - How AI enhances learning and drives value creation? [24:53] - AI's Return on Investment and Practical Application Challenges [30:53] - AI-Driven Learning Platforms for Skill Building [32:08] - Human-Centric Value in AI Adoption [37:27] - Practical tips for leaders to move towards AI-enabled organizations Follow Our Guest Alex Adamopoulos: - LinkedIn: https://www.linkedin.com/in/aadamopoulos/ - Forbes Boston Business Council: https://www.linkedin.com/company/forbes-boston-business-council/ - Emergn: https://www.linkedin.com/company/emergn/ Follow our Host Andrea Petrone on: - LinkedIn: https://www.linkedin.com/in/andreapetrone - Website: https://www.andreapetrone.com - Instagram: https://www.instagram.com/andreapetrone_x/ Follow The World Class Leaders Show and Stay updated: - Subscribe to The World Class Leader Show: https://shorturl.at/E9WE7 - Newsletter: https://shorturl.at/dMRp6 - LinkedIn: https://www.linkedin.com/company/the-world-class-leaders-show/ - Website: https://www.andreapetrone.com/podcast/ - Spotify: https://shorturl.at/DSHUl - Apple: https://shorturl.at/JZAmQ ⭐If you're leading change or looking to grow as a leader, this talk with Alex Adamopoulos offers key insights on driving transformation, leveraging AI, and building strong leadership in today’s fast-growing business world. #Leadership #ProductLed #AI #Transformation #AlexAdamopoulos #Emergn #WorldClassLeadersShow
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    40 mins
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