If you could spend 45 minutes with a writing coach who’s helped hundreds of people write books, how would that transform your writing process? How much time and energy would you save if you put her advice into practice?

That’s what this episode is all about.

After grad school, Ally Fallon quit her job to write full-time. She gave herself 6 months to write her first book. 3 years later, she published it. Despite the success of her first book, she quickly realized that earning a living off writing is hard, so she started coaching other writers who were on a similar journey.

Ally’s coaching business has grown and now operates under the name, Write Your Story. She’s published 13 books of her own and helped countless others get their story onto the page.

She breaks down the fundamentals of good writing一things like:

• How to write an opening line that hooks readers

• Why every book must be about one thing, and how to identify what that thing is

• Why the most interesting thing you have to say is usually the thing you’re afraid to say

This conversation will remind you: your story matters. Self-doubt and insecurity try to sabotage all of us, but thanks to Ally’s wisdom and encouragement, you can write your story well.

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Do modern writers have to be marketers? In a word, yes.

This catches many authors by surprise. Isn’t it the publisher's job to promote a book? Yes, but in today’s publishing climate, marketing is a joint effort一a partnership between author and publisher. In the age of social media, writers are expected to leverage their audience to boost sales.

However, this is daunting for most writers. Where should you start? What platform should you use? What type of content should you post? How often?

Today’s guest is a firehose of helpful tips, and a breath of fresh air for anyone who feels intimidated by the task of promotion and marketing.

Jordan Raynor is a leading voice in the faith and work movement, and the author of several best-selling books, including Called To Create and Redeeming Your Time. As a lifetime entrepreneur, who feels called by God to start businesses, he shares his best marketing practices with senior editor Will Parker Anderson.

His insights include:

• The 8 things to look for when choosing a book idea

• How to beta test every idea with your audience before you start writing

• His formula for clarifying your book idea in a single sentence

• Why one platform is all you need to grow your audience
  
  

Don’t fear the marketing monster. With Jordan’s strategies in hand, you can tame it. Jordan’s approach will help you promote your work, while also making you a better writer in the process一one who knows the market and resonates with readers.

EPISODE LINKS

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Jordan’s books: Called to Create, Redeeming Your Time, The Sacredness of Secular Work

Do you ever feel like there’s no time to write? Life is busy. As we strive to steward the many aspects of our lives一school, kids, work, church, and family一writing often gets pushed to the backburner.

This leads many to conclude: “I’m just not meant to write in this season.” While that may be true, perhaps our expectations about the writing life are misinformed. The average author doesn’t take a yearly retreat in some quaint, exotic location. Instead, they write from the trenches of everyday life. Right in the middle of the mess.

What if God is calling you to write, right where you are? What if your limited bandwidth, when entrusted to him, is more than enough? What if your limits are a chance to see God work through you?

In this episode, pastor, speaker, and author Faith Eury Cho shares the story of writing her first book, Experiencing Friendship with God. Spoiler: she didn’t escape to a cabin in the woods for a month. Instead, she wrote in the midst of her life as a mother, wife, and leader.

She explains to senior editor Will Parker Anderson:

• How to write even when it feels like there’s no time

• What she learned as a first-time author

• How to connect with readers in a deep way

• How to listen for God’s voice as you write

• How to follow God’s leading, not just industry trends

For every writer that feels strapped for time, burned out, or unproductive, this episode is for you. By the end of this conversation, you’ll be reminded that God sees you and the words you write. Nothing is wasted. In fact, life’s messiest moments are the very place God tends to produce the sweetest fruit.

EPISODE LINKS

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It’s easy to lose yourself as a writer.

With good intentions, we start with a message we think the world needs. It’s about helping others, not building a brand. And yet, steadily and silently, the lure of fame and approval seeps into our bones. We long to see our name on the front cover. Publishers demand social media numbers that are moving up and to the right. We compare ourselves to others, which leads to pride on some days and discouragement on others.

The desire to be published is noble, but how do we preserve our souls in the process?

In this episode, Jenni Burke, who is a literary agent and the CEO of Illuminate Literary, shares her heart for authors. She explains to senior editor Will Parker Anderson:

• Why author coaching should always include soul care

• The importance of rest, reflection, and play

• How to stay connected to Jesus in a dizzying industry

• The elements of a winning book proposal

• How to find satisfaction regardless of your audience size

By the end of this episode, you’ll have practical strategies for positioning yourself well in a crowded market. Even more importantly, your soul will be postured in a place of contentment and peace.

EPISODE LINKS

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What if people looked forward to your writing every week? What if they eagerly waited for your newsletter to hit their inbox?

Unfortunately, a lot of writers resort to spammy, gimmicky tactics to gain readers. This might work for a short while, but eventually, people unsubscribe. For others, they’ve tried to create a weekly newsletter, but eventually give up. Writing consistently is difficult.

Today’s guest, Jon Tyson, has one of the fastest growing newsletters in his space. As the lead pastor of Church of the City New York, Jon has every excuse to flake on his weekly emails. Beyond pastoring a large congregation, he runs a nonprofit, travels and speaks extensively, and writes books.

Despite all these responsibilities, Jon is fiercely committed to putting out his weekly newsletter一even when it’s 1am and he’d rather be asleep. He’s an ideal tutor, and in this episode, he explains to senior editor Will Parker Anderson:

• How to create a newsletter that actually brings value

• Why consistency is crucial

• How the title of your book directly impacts sales

• The power of a burning message

By the end of this episode, you’ll be inspired and equipped to build your audience through a newsletter, Substack, social media, or whatever medium you use to share your writing. As Jon says in this episode: “Words have the power to change the world, so choose them well.”

EPISODE LINKS

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Will’s LinkedIn: https://www.linkedin.com/in/willparkeranderson/

Finding the right tone in your writing is difficult. How do you balance knowledge with humility? Challenge with grace? Creativity with clarity?

Most people toggle between all of these, hoping their words land. But it feels like a guessing game. Today’s guest, Steve Carter, gives this helpful advice: Write to your former self. What do you wish you knew 10 years ago? An author of several books, including his most recent release, Grieve, Breathe, Receive, Steve chops it up with editor Will Parker Anderson about:

• Why writing in community will dramatically nurture your craft

• How to communicate on the page vs. stage

• How to focus and create time to write

• The importance of choosing your lane as a writer

Steve is a master communicator, whether speaking in front of a live audience or sharing through his books. As you listen to this episode, Steve’s pastoral wisdom, heart for people, and creativity as a communicator will impact you. You’ll feel like you’re at a coffee shop, sitting across from a friend. And you’ll walk away with a clearer vision of your calling to write.

EPISODE LINKS

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Steve’s new book: Grieve, Breathe, Receive

Steve’s website: https://www.stevecarter.org/

In this episode, Will Parker Anderson interviews Megan Hill, managing editor at The Gospel Coalition, about the intricacies of writing and getting published. They delve into crafting a winning article, avoiding common pitfalls, and valuing feedback. Megan shares tips on finding unique angles, structuring pieces, and creating compelling introductions.

She highlights the editor's role as a supportive ally and discusses balancing feedback with maintaining one's voice. They also explore the healing power of words, drawing from Megan's book on church hurt, and the challenge of blending honesty with hope.

Some key takeaways:

• How to pitch an article that gets noticed

• Most common mistakes writers make

• Why shifting your audience brings freshness to a concept

• How words have the power to heal

• How to balance honesty with hopefulness, especially when writing on difficult topics

EPISODE LINKS

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Good writing is provocative. It grabs your attention, not as click bait, but because it resonates with reality一it names the ache you feel in everyday life. It emboldens you to stay in the fight, to forgive, to grow.

Unfortunately, it’s easier to be predictable than prophetic. On one hand, some writers go over the top to gain attention, without offering people something of substance. But on the other hand, thoughtful writers sometimes come off predictable and, in the end, few people pay attention.

Today’s guest has the rare gift of both substance and style. Dr. Mason, who pastors Epiphany Fellowship in Philadelphia, shares with senior editor Will Anderson:

• Why followers of Jesus should write about topics that raise eyebrows

• How to interact and listen to your audience, to help you write better

• Why writing is one of the primary ways God changes the world

If you desire to fuel your own writing life and vision, make sure to listen to the end. Dr. Mason drops some encouragement that will inspire and fuel your craft.

EPISODE LINKS

Subscribe to Will’s weekly newsletter: willparker.me

Please rate this podcast: Apple | Spotify

Will’s Instagram: @willparkeranderson

Will’s LinkedIn: https://www.linkedin.com/in/willparkeranderson/

Dr. Mason’s website: https://www.pastoremase.com/