• The importance of being “a Maggi” – having a “bipartisan” foreign surname in a deeply divided country

  • May 24 2024
  • Length: 5 mins
  • Podcast

The importance of being “a Maggi” – having a “bipartisan” foreign surname in a deeply divided country By cover art

The importance of being “a Maggi” – having a “bipartisan” foreign surname in a deeply divided country

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  • Summary

  • Maggi Empire of the Soup - Thank you!

    I find very funny the fact that both “teams” can relate to something very familiar like a brand they’ve probably grown up with, that they may remember from some tv ads too.
    I think it makes you instantly slightly more familiar.
    Which means a little bit more integrated…
    which is my objective.
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