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Let the Journey Begin - How the Shark Tank Entrepreneurs and Marcus Lemonis from the Profit Would Dominate the People Business of Orthodontics


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What happens when you mix button-up shirts, marshmallow-like jerseys, and business? You get a uniquely entertaining start to this episode of "Wright by Cooper." As Brian vents about his disdain for button-ups and Bryn shares a comedic sorority story, we promise you'll be laughing along with us. Despite the hurdles of remote recording, we're here to deliver valuable insights straight from our studio in Colorado Springs. Plus, Brynn's unexpected elevator problem on a flight will leave you intrigued and enlightened about airplane mechanics.

Are you an orthodontic professional struggling to distinguish between costs and investments? This episode is your guide to a critical mindset shift. We break down how re-evaluating expenditures can significantly increase profitability and why traditional MBA teachings might not always apply to entrepreneurial success. With Brynn's clinical experience and Brian's entrepreneurial wisdom, we highlight the balancing act of immediate tasks and long-term strategic planning. Learn why seeking coaching and continuous improvement is a sign of strength, not weakness.

Ever wondered how to compete with corporate giants in the orthodontic industry? Tune in as we explore the differences between corporate and entrepreneurial approaches, stressing the importance of innovation and employee training. We delve into the challenges posed by Orthodontic Service Organizations (OSOs) and the necessity of formal leadership training. Discover how private practices can stand out by offering unique patient experiences and premium services. Plus, don’t miss our exciting updates about new ways to engage with the show and an upcoming retreat in Colorado Springs. Join us for an episode packed with humor, insights, and actionable advice!