In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

Links:

Mr. Wind by Epuron

https://www.youtube.com/watch?v=Bl7xl3IiAqE

Creative Briefs:

The Last Barf Bag: A Tribute to a Cultural Icon

https://www.youtube.com/watch?v=DsRS6vK10YE

Dramamine - The Last Barf Bag (case study)

https://www.youtube.com/watch?v=v9zuanOf8u0

In this episode, Ryan Shenefelt is joined by our expert digital strategists, Ally Machala and Julian Klepach, to reveal the potential of location analytics. Discover how tools like Placer.ai can harness the power of location intelligence to help you leverage area data to effectively target advertising, understand your audience base, and gain a competitive edge. We also discuss a recent Apple ad disaster and Samsung's quick and creative response.

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

Links:

Placer.ai

Creative Briefs:

Crush! | iPad Pro | Apple

https://www.youtube.com/watch?v=ntjkwIXWtrc

Creativity Cannot Be Crushed | Galaxy Tab S9 | Samsung

https://www.youtube.com/watch?v=6eqDLa-nSwg

TV Advert 30Sec | KC910 Renoir | LG (2008)

https://www.youtube.com/watch?v=NcUAQ2i5Tfo

We translate the language of AI on our third episode of Think Fresh with our first guest, Kathleen Perley. Kathleen is an entrepreneur, Fulbright scholar, and all-around AI oracle. We discuss the AI aspects everyone needs to know to leverage it to its best potential–from use cases and structuring effective policies to new tools and budding innovations.

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

Links:

Open AI + Figure Robotics Demo:

Figure Status Update - OpenAI Speech-to-Speech Reasoning

https://www.youtube.com/watch?v=Sq1QZB5baNw

AI Tools:

https://www.perplexity.ai/

https://opus.ai/

https://julius.ai/

Creative Briefs:

The Code | A Dove Film | Dove Self-Esteem Project

https://www.youtube.com/watch?v=sD-R2OzcleQ

Other Dove #RealBeauty Ads:

Dove Real Beauty Sketches

https://www.youtube.com/watch?v=dRKn1b8UCnM&t=4s

Dove #RealBeauty Is Universal | Celebrate all types of beauty

https://www.youtube.com/watch?v=JNYjRmNCu9o

It’s time to get real about websites. In our second episode, we break down everything from cost and content to functionality and accessibility. We also uncover discoveries from a recent digital conference, analyze a perspective-changing ad, and give our take on the state of TikTok.

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

Links:

AskYourTargetMarket.com

ASSUME THAT I CAN | World Down Syndrome Day 2024

On our first episode, we cover some common terms from our de Novo glossary, talk about the power of leveraging a fractional marketing team, break down some ads from the big game, and provide a path to help you find your creative unicorn.

For more information about fractional marketing, check out our blog: Do you need another employee, or do you need a Unicorn?

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

References:

Agency Management Institute. “Riding the Wave.” Audience Audit, audienceaudit.com/agency-edge-research-series/

Neumann, Jen. “Do You Need Another Employee, or Do You Need a Unicorn?” Blog.Think.Denovo, De Novo Marketing , 21 Nov. 2023, https://blog.thinkdenovo.com/fractional-marketing-solution

Super Bowl Ads:

E.l.f. “In E.L.F We Trust: E.L.F Cosmetics Game Day Commercial 2024.” YouTube, 7 Feb. 2024, https://www.youtube.com/watch?v=kjVf8ptmDmk

Temu. “Temu’s Big Game Ad Encore TV Commercial 2024.” YouTube, 12 Feb. 2024, https://www.youtube.com/watch?v=5Od0aOse1wc

Welcome to Think Fresh, a new podcast produced by de Novo Marketing's Collective Creative. Join Jen and Ryan as they talk about all things marketing: insights on new trends, innovative ideas, and marketing tools you can use in your day-to-day life. And whatever else they deem relevant. Coming Soon!